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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) IAIC Transactions on Sustainable Digital Innovation (ITSDI) International Transactions on Artificial Intelligence (ITALIC)
Nengah Sukendri
State Hindu Institute of Gde Pudja Mataram
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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The Impact of Digital Content Marketing Strategies on Perceived Usefulness and VALORANT Game Acceptance Nengah Sukendri; Zulfadli Ardiansyah; Agung Rizky; Asri Asri; Henry Zainarthur
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1335

Abstract

In the digital gaming industry that is becoming increasingly competitive, content marketing strategies play a crucial role in shaping players’ perceptions of a game’s quality and usefulness while influencing their decision to adopt it. As one of Riot games’ most prominent titles, VALORANT faces market dynamics that require digital marketing strategies that are informative, engaging, and sustainable. This study aims to analyze the influence of digital content marketing strategies on perceived usefulness and game acceptance using the Technology Acceptance Model (TAM) framework. The research employs a quantitative approach through an online survey of active VALORANT players, and the data are analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine causal relationships within TAM. The findings reveal that digital content marketing strategies have a significant positive effect on perceived usefulness, while Perceived Ease of Use (PEOU) also enhances Perceived Usefulness (PU) and overall game acceptance. Relevant and consistent content strengthens players’ perceived value, whereas ease of use supports a more comfortable and enjoyable gaming experience. This study highlights that strong digital content marketing strategies combined with a user-friendly game design are key factors in increasing player acceptance and engagement. The findings offer essential insights for developers and marketers in formulating effective content strategies to expand adoption, boost retention, and sustain the game’s community ecosystem.
Enhancing SMEs Business Performance Through Strategic Digital Transformation Magda Siahaan; Sandy Kosasi; Nengah Sukendri; Abigail Husain
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 1 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i1.703

Abstract

This study examines the role of digital transformation strategies in enhancing business management practices within Small and Medium Enterprises (SMEs) in Tangerang, Indonesia. SMEs in this region face ongoing challenges in adopting digital technologies, including limited financial resources, inadequate digital skills, and internal resistance to change, while increasing competition and rapid technological advancement demand adaptation to remain competitive. The purpose of this research is to analyze how digital transformation strategies cloud computing, digital marketing, automation, and data analytics affect business outcomes such as operational efficiency, customer engagement, and market competitiveness. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM) based on survey data from 150 SMEs actively implementing digital initiatives in Tangerang. The findings show that cloud computing and data analytics significantly improve operational efficiency through workflow optimization and data-driven decision-making, while digital marketing and automation have a positive impact on customer engagement and competitive positioning. SMEs that adopt these strategies demonstrate enhanced management performance and stronger market responsiveness. The study offers empirical evidence supporting the strategic value of digital transformation for SMEs in emerging regions and highlights the importance of investment in digital capability building. These insights may guide SME leaders and policymakers in strengthening digital adoption to support sustainable economic development. Future research should incorporate longitudinal approaches to evaluate longterm impact and qualitative perspectives to better understand contextual challenges in digital transformation implementation.
Evaluating Smart Mobile Public Services for Bridging Digital Divide in Rural Governance Systems Muhtarom Muhtarom; Dewi Immaniar Desrianti; Nengah Sukendri; Thomas Green; Muhammad Farhan Kamil
International Transactions on Artificial Intelligence Vol. 4 No. 2 (2026): May
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i2.1065

Abstract

The persistent digital divide remains a critical challenge for rural governance, particularly in developing regions where disparities in infrastructure, digital literacy, and institutional capacity hinder equitable access to public services. This study aims to evaluate the impact of mobile-based public services on improving governance outcomes, specifically in terms of accessibility, efficiency, transparency, citizen participation, and public trust within rural contexts. A quantitative research design is employed using Structural Equation Modeling (SEM), based on survey data collected from 250 rural respondents and supported by national digital access indicators to ensure empirical robustness. The results reveal that mobile-based public services significantly enhance governance performance, with strong positive effects on accessibility (β= 0.72), efficiency (β = 0.68), and transparency (β = 0.70). These improvements subsequently foster higher levels of citizen participation (β = 0.75), which plays a critical mediating role in strengthening public trust (β = 0.80). Additionally, the measurement and structural models demonstrate strong reliability, convergent validity, discriminant validity, and overall model fit, confirming the robustness of the proposed framework. This study contributes to the digital governance literature by offering an integrated socio-technical and empirical SEM-based framework that explains how mobile-based services can effectively bridge the digital divide and enhance rural governance outcomes. Furthermore, it provides practical and policy-relevant insights aligned with Sustainable Development Goals (SDG 9, SDG 10, and SDG 16), supporting inclusive and sustainable digital transformation strategies.
Co-Authors Abigail Husain Agung Rizky Asri Asri Desrianti, Dewi Immaniar Henry Zainarthur Magda Siahaan Muhammad Farhan Kamil Muhtarom Sandy Kosasi Thomas Green Zulfadli Ardiansyah