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Price Sensitivity and Switching Intention in Mobile Broadband Services Sylvia Samuel; Daniel Widjaja; Thomas Green
APTISI Transactions on Management (ATM) Vol 10 No 2 (2026): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v10i2.2638

Abstract

The rapid growth of digital connectivity has intensified competition in the mobile broadband industry, increasing the importance of understanding factors that influence customer switching behavior. Although prior studies have examined switching intention in telecommunications services, limited research has simultaneously investigated the roles of brand perception, price sensitivity, and service quality while considering demographic heterogeneity. This study examines the effects of brand perception, price sensitivity, and service quality on switching intention in the mobile broadband sector and evaluates the moderating role of gender. A quantitative survey was conducted among 153 mobile broadband users, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that price sensitivity significantly increases switching intention, indicating that consumers who are more responsive to price differences are more likely to change service providers. In contrast, brand perception and service quality do not significantly influence switching intention, suggesting that mobile broadband services are increasingly perceived as technologically homogeneous across providers. Furthermore, gender does not moderate the relationships between the key determinants and switching intention, although it shows a significant direct effect. These findings highlight the dominant role of economic evaluation in switching decisions and provide strategic implications for telecommunications providers in developing competitive pricing and customer retention strategies.
Utilizing IPFS for Decentralized Data Storage a Security and Censorship Resistance Solution Herman Herman; Willya Achmad; Nur Aulia; Suca Rusdian; Thomas Green
Blockchain Frontier Technology Vol. 5 No. 2 (2026): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v5i2.896

Abstract

This study explores the InterPlanetary File System (IPFS) as a decentralized storage solution aimed at reducing dependence on centralized cloud systems. The research analyzes how the integration of IPFS with blockchain and smart contracts can enhance data security, maintain data availability, and minimize censorship risks in digital environments. This topic is relevant because centralized storage still places control in a single point, creating vulnerabilities to cyberattacks, unauthorized access, and failures caused by system dependency. Although several studies have discussed IPFS in different contexts, there is a clear gap in the absence of a structured comparative explanation showing how IPFS, blockchain, and smart contracts operate together in decentralized data governance. Using a qualitative literature review from reputable academic sources, this study synthesizes existing findings into a clearer conceptual mapping. The novelty lies in the development of a comparative matrix that unifies previous technical insights, providing a more accessible understanding of how decentralized technologies support secure and censorship-resistant data ecosystems. The results indicate that IPFS preserves data authenticity through cryptographic hashing, improves data availability through distributed replication, and reduces censorship risks because access does not depend on a central authority. However, several challenges remain, including latency, uneven node distribution, and the difficulty of fully removing stored data. Overall, the study concludes that IPFS shows strong potential for future digital infrastructure, yet its adoption requires strategic planning, supportive policies, and gradual implementation to ensure sustainability and operational effectiveness across diverse technological environments.
Implementation of Blockchain Technology to Enhance the Security of Online Payment Transactions Ariesya Aprillia; Denok Wahyudi Setyo Rahayu; Arista Ratih; Thomas Green
Blockchain Frontier Technology Vol. 6 No. 1 (2026): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/b-front.v6i1.1026

Abstract

The rapid growth of digital financial services has significantly increased the volume of online payment transactions, while simultaneously intensifying concerns related to transaction security, data integrity, privacy protection, and fraud due to the limitations of centralized payment architectures, which remain vulnerable to cyberattacks, data manipulation, and single points of failure. This study aims to analyze the role of blockchain technology in enhancing the se- curity of online payment transactions by examining its core characteristics, including decentralization, transparency, immutability, and smart contracts. This research adopts a conceptual and descriptive comparative approach by synthesizing recent peer-reviewed literature to evaluate blockchain-based payment systems in comparison with conventional centralized systems. The findings indicate that blockchain implementation improves transaction security by reducing fraud risks, eliminating single points of failure, ensuring tamperresistant records, and enhancing transparency and traceability, thereby increasing user trust. These improvements contribute to more reliable, transparent, and resilient digital payment infrastructures. Furthermore, blockchain technology supports the SDGs 8 (Decent Work and Economic Growth), SDGs 9 (Industry, Innovation, and Infrastructure), and SDGs 16 (Peace, Justice, and Strong Institutions), by promoting transparency, accountability, and long-term stability in digital financial ecosystems.
Optimization of Digital Business to Support MSMEs Growth in the Industry 4.0 Transformation Aswadi Jaya; Farhan Saputra; Derlina; Dwi Nur Ramadhan; Thomas Green
CORISINTA Vol 3 No 1 (2026): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v3n1.147

Abstract

Digital transformation has become essential for Micro, Small, and Medium-Sized Enterprises (MSMEs) in the Industry 4.0 age in order to improve resilience and competitiveness in spite of restricted resources. The influence of digital optimization techniques on MSME growth is investigated in this study. These tactics include digital marketing adoption, e-commerce platform usage, and digital financial management tools. Data from 100 MSMEs was gathered quantitatively using structured questionnaires, and the correlations between the variables were examined using SmartPLS 3. E-commerce platform usage has the biggest impact, followed by digital financial management tools and digital marketing adoption, according to the results, which show that all digital strategies have a favorable impact on MSME growth. According to the model's R Square value of 0.694 for MSME Growth, the examined strategies account for around 69.4% of the growth variation. These results demonstrate how crucial it is for MSMEs to embrace digital technology in order to increase their market reach, boost operational effectiveness, and fortify financial management. Future research is urged to examine other factors impacting digital adoption and to apply these findings in a variety of sector scenarios. The study concludes that MSMEs must invest in digital skills in order to achieve sustainable development in a competitive digital world.
Evaluating Smart Mobile Public Services for Bridging Digital Divide in Rural Governance Systems Muhtarom Muhtarom; Dewi Immaniar Desrianti; Nengah Sukendri; Thomas Green; Muhammad Farhan Kamil
International Transactions on Artificial Intelligence Vol. 4 No. 2 (2026): May
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v4i2.1065

Abstract

The persistent digital divide remains a critical challenge for rural governance, particularly in developing regions where disparities in infrastructure, digital literacy, and institutional capacity hinder equitable access to public services. This study aims to evaluate the impact of mobile-based public services on improving governance outcomes, specifically in terms of accessibility, efficiency, transparency, citizen participation, and public trust within rural contexts. A quantitative research design is employed using Structural Equation Modeling (SEM), based on survey data collected from 250 rural respondents and supported by national digital access indicators to ensure empirical robustness. The results reveal that mobile-based public services significantly enhance governance performance, with strong positive effects on accessibility (β= 0.72), efficiency (β = 0.68), and transparency (β = 0.70). These improvements subsequently foster higher levels of citizen participation (β = 0.75), which plays a critical mediating role in strengthening public trust (β = 0.80). Additionally, the measurement and structural models demonstrate strong reliability, convergent validity, discriminant validity, and overall model fit, confirming the robustness of the proposed framework. This study contributes to the digital governance literature by offering an integrated socio-technical and empirical SEM-based framework that explains how mobile-based services can effectively bridge the digital divide and enhance rural governance outcomes. Furthermore, it provides practical and policy-relevant insights aligned with Sustainable Development Goals (SDG 9, SDG 10, and SDG 16), supporting inclusive and sustainable digital transformation strategies.