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Analisis Kontribusi Sektor Pertanian dan Sumber Daya Hayati Non-Pertanian terhadap Pertumbuhan Ekonomi Wilayah di Kota Depok Chairunnissa Putri; Johan Setiawan; Setiawan Sariyoga
Bioscientist : Jurnal Ilmiah Biologi Vol. 13 No. 4 (2025): December
Publisher : Department of Biology Education, FSTT, Mandalika University of Education, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/bioscientist.v13i4.19037

Abstract

This study aims to analyze the influence of the agricultural and non-agricultural sectors on regional economic growth in Depok City during the 2020–2024 period. Although agricultural land area has declined to 157.42 hectares in 2024, this sector exhibits a paradoxical phenomenon in the form of an increasing growth rate, thereby necessitating a strategic evaluation of its development potential. Using Gross Regional Domestic Product (GRDP) data, this study applies the Location Quotient (LQ), Basic Service Ratio (BSR), Regional Investment Multiplier (RIM), Shift Share, and Klassen Typology methods. The results indicate that the economy of Depok City is driven by ten base sectors, including construction, trade, and financial services. Although the agricultural sector is classified as a non-base sector with an average LQ value of 0.50, it falls into the category of a potential sector in Quadrant III of the Klassen Typology due to its growth rate of 17.76 percent, which significantly exceeds the average growth rate of the reference region. Furthermore, a BSR value of 1.70 and an RIM value of 1.58 indicate that each one-unit increase in growth in the base sector is able to generate a substantial stimulus to non-base sector activities as well as an overall increase in regional income. This study concludes that despite the ongoing process of economic modernization, the agricultural sector in Depok City remains competitive.
SUSTAINABLE AGRICULTURAL PRACTICES: ASSESSING ENVIRONMENTAL, ECONOMIC, AND SOCIAL DIMENSIONS FOR LONG-TERM VIABILITY Johan Setiawan; Ryan Brown; Tasha Campbell
Techno Agriculturae Studium of Research Vol. 3 No. 4 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/agriculturae.v3i4.4175

Abstract

Sustainable agriculture is increasingly essential for addressing climate change, resource degradation, biodiversity loss, food insecurity, and rural economic vulnerability. This study assessed the long-term viability of sustainable agricultural practices by examining interactions among environmental quality, economic performance, and social sustainability across diverse farming systems. A mixed-methods sequential explanatory design involved 240 farms from twenty-four agricultural communities representing conventional, conservation, agroforestry, organic, and climate-smart systems. Quantitative data were analyzed using descriptive statistics, multivariate analysis, structural equation modeling, hierarchical regression, mediation, and moderation analyses, while qualitative data from interviews, stakeholder discussions, field observations, and policy documents were examined thematically. Results showed that sustainable practices significantly improved soil health, biodiversity conservation, water-use efficiency, crop productivity, farm profitability, household food security, and community resilience. Soil health was the strongest predictor of productivity, biodiversity conservation enhanced ecosystem resilience, and institutional support strengthened adoption through knowledge exchange and collaborative governance. The findings indicate that long-term agricultural sustainability depends on integrating environmental stewardship, economic resilience, and social participation rather than focusing solely on productivity. The proposed framework provides practical guidance for policymakers, extension services, and rural communities seeking resilient, inclusive, and environmentally responsible food systems. These insights support evidence-based strategies for sustainable agricultural transformation across varied contexts.
Pengaruh Green Marketing, Storytelling Marketing, dan Green Perceived Value terhadap Keputusan Pembelian Produk From This Island Nida Alya Zain; Johan Setiawan; Yeni Budiawati; Suherna Suherna
Agri Wiralodra Vol. 18 No. 2 (2026): usaha tani, kelayakan usaha dan pemasaran
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/agriwiralodra.v18i2.213

Abstract

The global beauty and personal care market is experiencing a significant shift toward sustainability. According to a report by Grand View Research, consumer demand for organic and eco-friendly skincare solutions is rising exponentially. Amidst this green beauty phenomenon, local brands are challenged to optimize their digital strategies to capture conscious consumers. This study aims to analyze the influence of green marketing, storytelling marketing, and green perceived value on consumer purchase decisions for the local skincare brand, From This Island. Using a quantitative approach, data were collected via online questionnaires from consumers who engaged with the brand’s social media promotions and e-commerce platforms. The data were subsequently analyzed using multiple linear regression. The results demonstrate that while green marketing and green perceived value exert a significant positive impact on purchase decisions, storytelling marketing does not significantly influence purchase actions within this model, yielding an adjusted coefficient of determination (R2) of 25.8%. In conclusion, these findings imply that beauty brands must prioritize delivering tangible environmental value and authentic green attributes over narrative-heavy digital content to convert consumer eco-awareness into actual purchasing behavior effectively.