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All Journal Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Risma Nurul Latifah
STIE Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering

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Program Pelatihan Analisis Data Kuantitatif Dalam Bidang Manajemen Keuangan Untuk Meningkatkan Mutu Penulisan Karya Ilmiah Di STIE Latifah Mubarokiyah Fitriani; Adi Robith Setiana; Lati Sari Dewi; Rhaka Saepul Ramdan; Risma Nurul Latifah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1021

Abstract

Quantitative data analysis skills are essential for financial management students in producing high-quality, data-driven scientific writing. However, many students still face difficulties in understanding statistical methods and applying them appropriately in research. This training program aims to enhance students’ conceptual understanding and practical skills in quantitative data analysis to improve the quality of scientific writing at STIE Latifah Mubarokiyah. The program was implemented through interactive lectures, hands-on practice using statistical software, and discussion sessions, supported by pre-test and post-test evaluations. The results indicate a significant improvement in participants’ understanding of quantitative data analysis concepts, their ability to process and interpret financial data, and the overall quality of scientific writing, particularly in the research methodology and discussion sections. The training program proved effective in strengthening students’ research competencies and contributed positively to fostering a data-driven research culture at STIE Latifah Mubarokiyah. Therefore, similar programs are recommended to be conducted continuously and further developed with advanced analytical materials.
Transformasi Digital Branding UMKM Desa Bugel: Optimalisasi Google Maps Dan Google Review Sebagai Strategi Peningkatan Daya Saing Usaha Dian Ardiansah; Fitriani Fitriani; Risma Nurul Latifah; Ade Yuda Febrilian Pamel
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2225

Abstract

The utilization of digital media has become a strategic opportunity for Micro, Small, and Medium Enterprises (MSMEs) to promote their businesses and provide easier access to information regarding products and business locations. However, the adoption of digital media among MSMEs in Bugel Village remains limited. This community service program aimed to strengthen digital branding through the optimization of Google Maps and Google Review. The activity was conducted on August 27, 2026, through direct visits to Opak and Kelontong MSMEs in Cipulus Hamlet and the Kicimpring MSME in Teja Hamlet, Bugel Village. The implementation process involved communication and coordination with business owners, the provision of digital branding insights by the Field Supervising Lecturer (DPL), and assistance in managing business information on Google Maps as well as encouraging the use of Google Review. The results indicate that the participating MSMEs successfully established and enhanced their business presence on Google Maps by providing location details and product photographs. In addition, Google Reviews were utilized as an initial effort to strengthen the businesses' digital reputation and online visibility. The assistance was tailored to the conditions and time constraints of the MSME owners, resulting in the adoption of practical, simple, and easily applicable digital strategies to support business development in the digital era.
Co-Authors Ade Yuda Febrilian Pamel Adi Robith Setiana Dian Ardiansah Fitriani Fitriani Fitriani Lati Sari Dewi Rhaka Saepul Ramdan