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All Journal Journal of Innovation Research and Knowledge Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Fitriani
STIE Latifah Mubarokiyah
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Entrepreneurship And Marketing Management Outreach For Family Economic Empowerment In Godebag Village Ricky Hermayanto; Siti Amirah Makarim; Lati Sari Dewi; Fitriani; Yuda Nugraha; Ahmad Royan Taufik; Gagas Erlangga
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.663

Abstract

This community service initiative addresses the entrepreneurial challenges faced by rural families in Godebag Village, Tasikmalaya Regency. Limited business knowledge, poor marketing strategies, and the informal nature of micro-enterprises have hindered economic growth and sustainability. A team from STIE Latifah Mubarokiyah (STIELM) implemented a program using the IPOO (Input–Process–Output–Outcome) framework to enhance local entrepreneurial and marketing capacities. The program involved 35 participants, comprising housewives, youth, and micro-business owners, and focused on business planning, marketing strategies, and participatory learning. As a result, 20 business plans and marketing tools were produced, while 91% of participants expressed high satisfaction. This outreach contributes to building resilient family economies through practical, community-based business education.
Human Resource Management In The Digital Era: Community Empowerment Program For Msmes In Tasikmalaya Agoes Hari Edy Wibowo; Iwan Sugianto; Lati Sari Dewi; Siti Amirah Makarim; Fitriani; Agus Sopian; Risman Barkah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.664

Abstract

The digital era has transformed the way organizations manage their human resources, demanding adaptive skills, digital competencies, and agile systems. Micro, Small, and Medium Enterprises (MSMEs), especially in rural and semi-urban areas, often struggle to adapt to these rapid changes due to limited knowledge, technology access, and workforce readiness. This community service program aimed to enhance the human resource management (HRM) capacity of MSME actors in Tasikmalaya through digital literacy training, workforce planning, and the introduction of simple HR digital tools. Using the IPOO framework (Input–Process–Output–Outcome), the program was attended by 30 MSME owners and managers and facilitated by faculty members from STIE Latifah Mubarokiyah. Results showed increased understanding of HRM principles, improved ability to manage digital workforces, and enthusiasm to adopt digital tools for employee data and task tracking. This initiative underscores the importance of equipping MSMEs with modern HR skills to remain competitive and sustainable in the digital age.
Empowering Traditional Culinary Msmes Through Business Plan Development Assistance In Panumbangan District, Tasikmalaya R. Hozin Abdul Fatah; Siti Amirah Makarim; Lati Sari Dewi; Fitriani; Wadini; Syaeful Hilal
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.665

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to the local economy in Tasikmalaya. However, many culinary entrepreneurs, especially those producing traditional food products in Panumbangan District, face challenges in preparing structured and sustainable business plans. This community engagement program aims to provide technical assistance and training for culinary MSME actors in developing comprehensive business plans tailored to their specific business contexts. Using a participatory approach and the IPOO (Input–Process–Output–Outcome) framework, this program involved needs assessment, training workshops, practical mentoring, and business plan development. The results showed increased awareness, knowledge, and skills among participants in creating and implementing business plans. The outcomes also indicate a positive shift in participants' readiness to apply strategic planning for business growth. This program proves that systematic and context-based assistance can empower local MSMEs and strengthen their sustainability in the regional creative economy.
Program Pelatihan Analisis Data Kuantitatif Dalam Bidang Manajemen Keuangan Untuk Meningkatkan Mutu Penulisan Karya Ilmiah Di STIE Latifah Mubarokiyah Fitriani; Adi Robith Setiana; Lati Sari Dewi; Rhaka Saepul Ramdan; Risma Nurul Latifah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1021

Abstract

Quantitative data analysis skills are essential for financial management students in producing high-quality, data-driven scientific writing. However, many students still face difficulties in understanding statistical methods and applying them appropriately in research. This training program aims to enhance students’ conceptual understanding and practical skills in quantitative data analysis to improve the quality of scientific writing at STIE Latifah Mubarokiyah. The program was implemented through interactive lectures, hands-on practice using statistical software, and discussion sessions, supported by pre-test and post-test evaluations. The results indicate a significant improvement in participants’ understanding of quantitative data analysis concepts, their ability to process and interpret financial data, and the overall quality of scientific writing, particularly in the research methodology and discussion sections. The training program proved effective in strengthening students’ research competencies and contributed positively to fostering a data-driven research culture at STIE Latifah Mubarokiyah. Therefore, similar programs are recommended to be conducted continuously and further developed with advanced analytical materials.
Digital Skills For Future Career: Penguatan Pemasaran Digital Profesional Bagi Mahasiswa Lati Sari Dewi; Fitriani; Adi Robith Setiana; Risman Barkah; Erna Maulida
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1025

Abstract

This Community Service Program (PKM) aims to enhance the knowledge, understanding, and skills of students majoring in marketing in the field of digital marketing as a crucial competency in the digital economy era. Although students are accustomed to using digital media and social media, its utilization as a professional marketing tool remains suboptimal. The PKM activities were carried out through structured training covering fundamental concepts of digital marketing, the use of social media for marketing purposes, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and content-based marketing strategies. The training was implemented through material presentations and interactive discussions to encourage active student participation. The results indicate that students experienced an improvement in their understanding and skills in applying digital marketing strategies in a more directed and professional manner, particularly in social media management and search engine optimization. This program provides direct benefits to students and supports institutional efforts to prepare adaptive graduates who are ready to meet the demands of the digital-based industry.
PENGARUH KEBIJAKAN HUTANG DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ45 Fitriani; Asep Saeful Falah; Euis Deliar Noor Badriyah; Fitriani Fitriani
Journal of Innovation Research and Knowledge Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of debt policy and dividend policy on firm value for companies listed in the LQ45 index on the Indonesia Stock Exchange during the period 2021–2023. This research uses a quantitative method with panel data regression. Data processing was performed using EViews 12 software. The sample was determined using purposive sampling and consisted of 13 companies with complete data on the Debt to Equity Ratio (DER), dividend payout ratio (DPR), and price-to-book value (PBV) variables. With an observation period of three years, a total of 39 observation data points were analyzed. The research results indicate that debt policy has a positive and significant partial effect on firm value, dividend policy has a negative and significant effect on firm value. And simultaneously, debt policy and dividend policy have a significant effect on firm value.
Co-Authors Adi Robith Setiana Agoes Hari Edy Wibowo Agus Sopian Ahmad Royan Taufik Erna Maulida Euis Deliar Noor Badriyah Fitriani Fitriani Gagas Erlangga Iwan Sugianto Lati Sari Dewi R. Hozin Abdul Fatah Rhaka Saepul Ramdan Ricky Hermayanto Risma Nurul Latifah Risman Barkah Siti Amirah Makarim Syaeful Hilal Wadini Yuda Nugraha