Armi Armi
Universitas Teuku Umar

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Pengaruh  Harga Paket dan Kualitas Jaringan Terhadap Keputusan Pembelian Kartu Prabayar Xl di Aceh Barat Armi Armi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q5f7w626

Abstract

This study aims to analyze the effect of package price and network quality on the purchasing decision of XL prepaid cards in West Aceh Regency, both partially and simultaneously. The research employs a quantitative approach with a descriptive research design. The population includes all users of XL prepaid cards in West Aceh, with an undetermined total number. The sample was determined using a purposive sampling technique based on Cochran’s formula, resulting in 96 respondents. Primary data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software.The findings indicate that the package price variable (X₁) has a significant effect on the purchasing decision of XL prepaid cards in West Aceh, with a significance value of 0.000 < 0.05 and a positive coefficient. This suggests that the more affordable and competitive the package price, the higher the consumers’ purchasing decisions. Meanwhile, the network quality variable (X₂) does not have a significant effect on purchasing decisions, with a significance value of 0.410 > 0.05. However, both variables simultaneously have a significant effect on purchasing decisions, as shown by the F-test significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.642 indicates that 64.2% of the variation in purchasing decisions can be explained by package price and network quality, while the remaining 35.8% is influenced by other factors not examined in this study.Therefore, it can be concluded that package price is the most dominant factor influencing the purchasing decision of XL prepaid cards in West Aceh, while network quality has not yet become a primary consideration for consumers.
Pembuatan Keripik Singkong untuk Mengembangkan Produk UMKM pada Pemberdayaan Masyarakat Desa Kain Golong Aceh Singkil Risnadi Irawan; Safarul Rahman; Fajrurrahman Mataniari; Endang Purnama; Natasya Tanjung; Armi Armi; Titik Mutiara Sandi; Erlinda Sarni Sidim; Edi Mawardi; Zakir Husin
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Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/tpm.v2i2.10783

Abstract

Tujuan pengabdian ini adalah untuk meningkatkan taraf hidup masyarakat melalui pengembangan UMKM keripik singkong di Desa Kain Golong, Aceh Singkil. Desa Kain Golong memiliki peluang besar dari pemberdayaan UMKM, terutama dari ketersediaan singkong yang berlimpah dan beragamnya budaya masyarakat. Melalui program pengabdian masyarakat, mahasiswa memberikan pelatihan kepada warga mengenai cara pembuatan keripik singkong dengan cara lebih modern dan efisien. Walaupun masih menggunakan peralatan tradisional, pelatihan ini berjaya meningkatkan mutu hasil produksi keripik singkong. Menurut hasil penelitian, peluang UMKM keripik singkong di Desa Kain Golong sangat menjanjikan. Namun, masih ada rintangan yang harus diatasi, seperti kekurangan peralatan dan teknologi pengolahan serta kurangnya luasnya jaringan pemasaran. Agar UMKM keripik singkong dapat berkembang dimasa datang, disarankan untuk mengambil langkah-langkah penyediaan peralatan produksi modern, inovasi produk, peningkatan pemasaran, pembentukan kelompok usaha, dan peningkatan kemampuan sumber daya manusia. Dengan bantuan dari berbagai pihak, diharapkan Usaha Mikro Kecil Menengah (UMKM) pembuatan keripik singkong di Desa Kain Golong bisa menjadi inspirasi bagi desa-desa lainnya dalam mengoptimalkan potensi lokal serta meningkatkan kesejahteraan penduduk.