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All Journal PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Noval Wijaya
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Analisis Kualitas Produk dan Gaya Hidup dalam Membentuk Keputusan Pembelian Produk Sunscreen Noval Wijaya; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/prgp3p42

Abstract

The skincare industry in Indonesia is experiencing rapid growth as public awareness of the importance of skin protection increases. Wardah, as a popular local brand, faces intense competition, making product quality and consumer lifestyle important factors influencing sunscreen purchasing decisions. This study aims to analyze the influence of product quality and lifestyle on Wardah sunscreen purchasing decisions. The research method used a quantitative approach through distributing questionnaires to Wardah sunscreen users. Data were analyzed using multiple linear regression to test the partial and simultaneous effects between variables. The results showed that product quality and lifestyle had a positive and significant effect, both partially and simultaneously, on Wardah sunscreen purchasing decisions. This finding underscores the importance of improving formulation quality and adapting marketing strategies to consumer lifestyles to increase purchasing interest. Practically, these findings can be used by companies to design product quality improvement strategies and marketing approaches that align with the lifestyles of young consumers, particularly college students.
Implementasi Simulasi Ekspor Sebagai Media Pembelajaran Bisnis Internasional: Studi Kasus Produk Verward Fadlillah Ramadhan; Wildan Fathil Padil; Dava Indira Dandy; Rizal Mustofa; Noval Wijaya; Bilal Arfiansyah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Integrating Environmental Economics and Business Innovation f
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/0gnvca44

Abstract

This study aims to analyze the implementation of a simulated export of a local t-shirt brand, Verward, to Japan by Management students. The simulation was conducted as part of experiential learning in the International Business course. A descriptive qualitative approach with a case study method was employed. Data were collected through communication records, shipping documentation, and confirmation of product receipt from the buyer in Japan. The results indicate that students were able to execute the export process in a real-world setting, including product selection, cross-border communication, international delivery, and transaction finalization. Key challenges faced included time zone differences, buyer trust, and understanding export procedures. However, these obstacles were addressed through effective communication strategies and teamwork. This simulation provided practical insight into small-scale export processes and enhanced students' readiness to engage in global business activities. The study recommends integrating export simulations into international business education as a method of experiential learning.
Co-Authors Bilal Arfiansyah Dava Indira Dandy Fadlillah Ramadhan Halimah Zahrah Rizal Mustofa Wildan Fathil Padil