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All Journal Golden Ratio of Marketing and Applied Psychology of Business Jurnal Terapan Ekonomi dan Bisnis (JTEB)
Vellia Ekaprasti
Universitas Muhammadiyah Ponorogo
Economics, Econometrics & Finance

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PENDAMPINGAN MASYARAKAT DALAM PEMBUATAN PUPUK ORGANIK DARI LIMBAH TERNAK DI DUKUH CENTHONG, DESA NGADIROJO Vellia Ekaprasti; Dyah Rismawati; Lutfi Nurrokhimah; Rida Ramadhani; Ratu Tata Mulia; Yusup Arip
Jurnal Terapan Ekonomi dan Bisnis Vol 5 No 2 (2025): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v5i2.12420

Abstract

The Community Service Program (Kuliah Kerja Nyata/KKN) is a form of student engagement aimed at addressing local issues through solution-oriented activities. One of the key problems in Dukuh Centhong, Ngadirojo Village, is the underutilization of livestock waste, which in fact holds great potential as organic fertilizer. Excessive use of chemical fertilizers has negative impacts on soil fertility and ecosystems, making environmentally friendly alternatives necessary. This community service activity was carried out by Group 9 of the KKN students from Universitas Muhammadiyah Ponorogo on August 13, 2025, with the aim of providing education and assistance in producing organic fertilizer from livestock waste. The implementation methods included a counseling session on the benefits of organic fertilizer and hands-on practice in fermenting livestock manure using a natural fermentator made from fruit extracts and other supporting materials. The results showed a high level of enthusiasm among residents, who were able to independently apply the organic fertilizer production techniques. This program is expected to help reduce livestock waste, improve soil fertility, and create economic opportunities for the community through the use of organic fertilizer
The Influence of Consistency and Originality on Brand Loyalty Mediated by Brand Attachment among Fajar Batik Ponorogo Customers Vellia Ekaprasti; Fery Setiawan; Titi Rapini
Golden Ratio of Marketing and Applied Psychology of Business Vol. 7 No. 1 (2027): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v7i1.2477

Abstract

This study aims to analyze the influence of Consistency and Originality on Brand Loyalty, with Brand Attachment serving as a mediating variable among customers of Fajar Batik Ponorogo. The study employed a quantitative approach using primary data collected through questionnaires distributed to 158 respondents. The analysis was conducted using the Partial Least Squares (PLS) method with the assistance of SmartPLS 3.0 statistical software. The results indicate that Consistency and Originality have a positive and significant effect on both Brand Attachment and Brand Loyalty. In addition, Brand Attachment has a significant effect on Brand Loyalty and is able to mediate the relationship between Consistency and Originality and Brand Loyalty. Originality was found to be the variable with the strongest influence on Brand Attachment, while Consistency emerged as the dominant factor in shaping Brand Loyalty. The high R-Square values for Brand Attachment (75.3%) and Brand Loyalty (80.0%) indicate that the model has strong explanatory power. The findings of this study suggest that customer loyalty is influenced not only by product consistency and uniqueness but also by customers’ emotional attachment to the brand.
Co-Authors Dyah Rismawati Fery Setiawan Lutfi Nurrokhimah Ratu Tata Mulia Rida Ramadhani Titi Rapini Yusup Arip