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All Journal J-MIND (Jurnal Manajemen Indonesia) Journal of Optimization System and Ergonomy Implementation
Wendy Febrianty Mardhiyah
Universitas Pembangunan Nasional Veteran Jakarta
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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STRATEGIC ANALYSIS FOR MSME BUSINESS MODEL INNOVATION WITH PRODUCT-SERVICE SYSTEM Siti Maria Ulfah; Nanang Alamsyah; Mohammad Rachman Waluyo; Wendy Febrianty Mardhiyah
J-MIND (Jurnal Manajemen Indonesia) Vol. 10 No. 3 (2025): J-MIND (Jurnal Manajemen Indonesia), December 2025
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v10i3.25385

Abstract

This study examines a cassava chips MSME in Gunung Sindur to identify the business model innovation gap between pure product orientation and service integration, as well as to formulate a realistic Product–Service System (PSS) configuration to enhance competitiveness. Using a qualitative-case study approach, data were collected through in-depth interviews with the owner, field observations, and structured questionnaires, and then analyzed using a PSS matrix to determine the existing position and potential for service development. The results show that the business is still operating as a pure product, but the owner wants to add services such as delivery, consignment sales, and a mini-marketplace. Among the alternatives evaluated, Product Pooling emerged as the most feasible option because it can add value and expand market reach without requiring significant investment; meanwhile, delivery services and a pay-per-unit scheme are not yet feasible due to limited resources and infrastructure. These findings provide a practical basis for developing PSS strategies for local food MSMEs by emphasizing collaboration among players and enhancing service capabilities.
Perancangan Model Bisnis Usaha Washer Car Wash Tebet Berbasis Product-Service System (PSS) Khansa Zhafira Fitri; Nanang Alamsyah; Mohammad Rachman Waluyo; Wendy Febrianty Mardhiyah
Journal of Optimization System and Ergonomy Implementation Vol 3 No 02 (2025): Journal of Optimization System and Ergonomy Implementation
Publisher : Program Studi Teknik Industri S-1, Fakultas Teknik UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to design a business model for Washer Car Wash in Tebet using the Product-Service System (PSS) approach as a strategy to enhance competitiveness in the vehicle wash service industry. A descriptive qualitative method was employed through observations, questionnaires, and interviews with the business representative. The PSS analysis was conducted to identify the current business model (existing), desired development (desire), and the most feasible recommendation (eligible). The findings indicate that the current model operates as a pure service business, with development potential toward product related service and pay per service unit. Based on the quadrant analysis, product pooling emerges as the most feasible development, implemented through the concept of a “One Stop Care Hub” that integrates multiple automotive services within a single location. This recommendation is expected to enhance customer value, operational efficiency, and the competitive positioning of Washer Car Wash.
Co-Authors Alamsyah, Nanang Khansa Zhafira Fitri Mohammad Rachman Waluyo Siti Maria Ulfah