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This Author published in this journals
All Journal Philology: Journal Of English Language and Literature
Siti Aisyah
Universitas Muslim Nusantara Al-Washliyah
Languange, Linguistic, Communication & Media

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INTERPERSONAL MEANING IN ZAKIR NAIK’S ISLAMIC SPEECH Diana Sopha; Yayuk Yuliana; Cita Ayni Putri Silalahi; Mayasari Mayasari; Bobby Chaniago; Farah Syakila; Siti Aisyah
PHILOLOGY Journal of English Language and Literature Vol. 6 No. 1 (2026): Philology: Journal Of English Language and Literature
Publisher : Fakultas Sastra UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/pjell.v6i1.6369

Abstract

This research explores how interpersonal meaning is constructed in the Islamic speeches of Zakir Naik by applying the framework of Systemic Functional Linguistics (SFL). Within the context of ‘dakwah’, language operates not only as a channel for delivering religious knowledge but also as an interactive resource through which speakers establish authority, express conviction, and engage their audiences. As an internationally recognized Islamic preacher, Zakir Naik employs distinctive linguistic strategies that warrant systematic linguistic investigation. This research adopts a qualitative descriptive approach and examines selected transcripts of Zakir Naik’s public speeches. Analysis is conducted using the interpersonal metafunction of SFL, focusing specifically on the grammatical systems of mood. The clause is treated as the main unit of analysis, as it represents the primary locus of interpersonal meaning. Each clause is categorized based on its mood type. The result is declarative clauses are predominantly used, indicating a strong tendency toward asserting information and reinforcing religious authority.
MORPHOLOGICAL CREATIVITY IN BRAND NAMING: WORD FORMATION AND DERIVATIONAL PROCESSES Riska Safitri Siregar; Siti Aisyah; Rifandy Wijaya; Dimas Bagoes Prasetyo; Dewi Nurmala
PHILOLOGY Journal of English Language and Literature Vol. 6 No. 1 (2026): Philology: Journal Of English Language and Literature
Publisher : Fakultas Sastra UMN AL Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/pjell.v6i1.6375

Abstract

This research investigates the strategic intersection of morphological theory and commercial branding by examining the linguistic mechanisms behind 50 global consumer brands. The primary objective is to analyze the derivational processes and creative word-formation strategies that facilitate brand distinctiveness. Utilizing a mixed-method approach supported by a corpus-based analysis, this study evaluates the structural patterns and functional impact of various linguistic innovations. Drawing on frameworks of derivational morphology and advertising management, the findings reveal that non-standard linguistic strategies are pivotal for establishing market resonance. Statistical data from the processed corpus indicate that compounding is the most dominant process (44%), followed by coining/acronyms (26%) and blending (24%), while standard derivation remains minimal at 6%. The analysis demonstrates that brands frequently employ "language games" to optimize phonetic appeal and semantic density. This study concludes that morphological creativity is a vital instrument within the contemporary linguistic landscape, providing a unique "creative experience" that differentiates commercial entities in a competitive global market.
Co-Authors Bobby Chaniago Cita Ayni Putri Silalahi Dewi Nurmala Dimas Bagoes Prasetyo Farah Syakila Rifandy Wijaya Riska Safitri Siregar Sopha, Diana Yuliana, Yayuk