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All Journal Ilomata International Journal of Management Jurnal Ilmu Komunikasi AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Himawan Ardhi Ristanto
Universitas Harkat Negeri
Humanities Chemistry Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Pelatihan Strategi Creative Branding dalam Membangun Personal Branding di Era Digital Alfiyani Aisyah; Himawan Ardhi Ristanto; Imam Budi Prasetyo; Ahmad Sunardi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4336

Abstract

Personal branding merupakan kompetensi penting bagi siswa dan mahasiswa di era digital, seiring meningkatnya persaingan akademik, profesional, serta eksistensi di ruang media digital. Namun, realitas menunjukkan bahwa sebagian besar generasi muda belum memiliki pemahaman dan keterampilan dalam membangun citra diri secara strategis, kreatif, dan berkelanjutan. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan siswa dan mahasiswa dalam menerapkan strategi creative branding sebagai upaya membangun personal branding di era digital. Metode pelaksanaan kegiatan menggunakan pendekatan edukatif dan partisipatif melalui penyampaian materi konseptual, diskusi interaktif, studi kasus, serta praktik perancangan personal branding berbasis media digital. Kegiatan dilaksanakan selama dua hari dengan melibatkan siswa dan mahasiswa sebagai khalayak sasaran. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep personal branding dan creative branding, meningkatnya kesadaran akan pentingnya pengelolaan identitas diri yang konsisten dan beretika di media digital, serta terbentuknya kemampuan awal peserta dalam merancang konsep personal branding yang autentik dan relevan dengan karakter personal. Temuan ini menunjukkan bahwa pelatihan strategi creative branding efektif sebagai bentuk intervensi edukatif dalam meningkatkan literasi digital dan kesiapan generasi muda menghadapi tantangan akademik dan profesional di era digital.
Upaya Mewujudkan “Agent Of Democracy” Melalui Pendidikan Politik Kebangsaan Pada Karangtaruna Tunas Harapan Desa Tonggara Kecamatan Kedungbanteng Prasetya Putra Nugraha; Nofan Nurkhafid Azmi; Himawan Ardhi Ristanto
AMMA : Jurnal Pengabdian Masyarakat Vol. 5 No. 7 : Agustus (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Community service activity themed “Efforts to Foster Agents of Democracy Through National Political Education for the Karangtaruna Tunas Harapan in Tonggara Village, Kedungbanteng Distrrict” has been implemented well. This activity aims to improve understading of national political education among the members of the Karangtaruna Tunas Harapan, and establishing it as an agent for upholder of democracy. Based on the results of the activities, the impelementation of community service focuses on three main aspects, that is improvement of literacy and political education awareness, leadership training, and innovation in program development. The conclusions indicate the impelementation of the program successfully addressed the main challenges faced by the partners. Through outreach activities, political education, leadership training, and organizational governance, as well as assistance to youth organization members regarding the importance of understanding political education in fostering agents of democracy.
Pemanfaatan Owner Generated Content sebagai Strategi Peningkatan Engagement Audiens pada Akun TikTok Owner Deviena Skincare Alfiyani Aisyah; Himawan Ardhi Ristanto; Imam Budi Prasetyo
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7722

Abstract

The rapid development of social media has transformed digital marketing communication practices, particularly through TikTok as an interactive and visually oriented platform. In the current digital environment, audiences tend to prefer authentic and personalized content over conventional promotional messages. One communication strategy that has gained increasing attention is Owner Generated Content (OGC), which refers to content created and delivered directly by the brand owner. This study aims to analyze the utilization of Owner Generated Content as a strategy to increase audience engagement on the TikTok account of Deviena Skincare’s owner. This research employs a qualitative approach using a case study design. Data were collected through cyber observation, documentation, and analysis of audience engagement indicators, including likes, comments, and shares. The research focused on ten TikTok contents with the highest engagement levels during the January–April 2026 period. The findings reveal that OGC effectively enhances audience engagement through authentic communication, personal storytelling, educational content, business transparency, and direct interaction with followers. The owner’s presence as the primary communicator creates emotional connections, strengthens audience trust, and humanizes the brand. Furthermore, content characterized by authenticity and interactivity generates organic engagement that supports content visibility within TikTok’s algorithmic ecosystem. The study concludes that Owner Generated Content is an effective digital marketing communication strategy for increasing audience engagement and strengthening the brand image of local skincare businesses.
A Collaborative Digitalization Model for Strengthening Sustainable Tourism Ecosystems: An Agency Approach to Tourism Enterprises in Central Java Hesti Widianti; Setya Teguh Yuwono; Himawan Ardhi Ristanto; Alfiyani Aisyah; Mohammad Sya’bani
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2053

Abstract

Introduction. The global tourism sector, contributing 10.3% to world GDP (UNWTO, 2024), is undergoing structural shifts driven by digital transformation, sustainability demands, and evolving tourist expectations. Although the pentahelix model is positioned as an ideal multi-stakeholder framework, its top-down implementation often remains rhetorical and fails to translate into concrete actions—particularly in Indonesian destinations where collaboration tends to be ceremonial. Methods. This participatory action research applied a mixed-methods sequential explanatory design involving 85 tourism business operators in Central Java (January-November 2025). A five-phase intervention was implemented: awareness building, digital capacity development (presence, engagement, distribution, conversion), collaborative design workshops, technical implementation support, and continuous monitoring. Data were collected through pre–post competency tests, participatory observations, three FGDs, digital artifact analysis, and digital metrics tracking. Analyses used paired t-tests, thematic analysis, and methodological triangulation Results. Bottom-up, industry-initiated collaboration substantially improved sustainability competence by 41.9% (M=58.3→82.7; p<0.001; d=2.21). Digital engagement metrics increased markedly: likes +156%, comments +203%, shares +187%, reach +142%, and Google Business Profile views +134%. Five tangible outputs emerged: an integrated event calendar coordinating 24 events; eight cross-destination bundled packages generating IDR 387 million and increasing length of stay from 1.2 to 2.3 days; a shared digital platform attracting 3,847 unique visitors and 78 direct bookings; standardized service protocols; and peer-learning networks. Conclusion. Community-driven digital collaboration effectively shifts competitive mindsets toward cooperative partnerships, with digital tools functioning as coordination infrastructure. The “Industry as Trigger–Pentahelix as Enabler” framework demonstrates that pentahelix activation occurs organically when grounded in evidence. Future research should conduct longitudinal assessments and cross-destination comparisons.
Co-Authors Ahmad Sunardi Alfiyani Aisyah Hesti Widianti Imam Budi Prasetyo Mohammad Sya’bani Nofan Nurkhafid Azmi Prasetya Putra Nugraha Setya Teguh Yuwono