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All Journal Socius: Social Sciences Research Journal
Regita Niken Ashari
Department of Business Education, Faculty of Economics and Business Universitas Negeri Malang, Malang, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Creativity and Innovation as the Foundation of Entrepreneurship in the VUCA Era: A Conceptual Perspective Regita Niken Ashari; Shahrul Dwi Ananta; Agung Winarno; Heny Kusdiyanti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 5 (2025): December 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17825094

Abstract

The VUCA era characterized by volatility, uncertainty, complexity, and ambiguity requires entrepreneurial actors to possess creativity and innovation as strategic capabilities rather than merely additional attributes. This conceptual article aims to examine the role of creativity and innovation in maintaining the relevance and sustainability of entrepreneurship amid rapid and unpredictable change. Creativity enables the generation of new ideas in a flexible and adaptive manner, whereas innovation functions as a proactive strategy for responding to the dynamics of the business environment. These capabilities are influenced by organizational factors, capital, knowledge, technology, and leadership that support the creation of continuous innovation.
Co-Authors Heny Kusdiyanti, Heny Shahrul Dwi Ananta