Socius: Social Sciences Research Journal
Vol 3, No 5 (2025): December 2025

Creativity and Innovation as the Foundation of Entrepreneurship in the VUCA Era: A Conceptual Perspective

Ashari, Regita Niken (Unknown)
Ananta, Shahrul Dwi (Unknown)
Winarno, Agung (Unknown)
Kusdiyanti, Heny (Unknown)

Article Info

Publish Date
05 Dec 2025

Abstract

The VUCA era characterized by volatility, uncertainty, complexity, and ambiguity requires entrepreneurial actors to possess creativity and innovation as strategic capabilities rather than merely additional attributes. This conceptual article aims to examine the role of creativity and innovation in maintaining the relevance and sustainability of entrepreneurship amid rapid and unpredictable change. Creativity enables the generation of new ideas in a flexible and adaptive manner, whereas innovation functions as a proactive strategy for responding to the dynamics of the business environment. These capabilities are influenced by organizational factors, capital, knowledge, technology, and leadership that support the creation of continuous innovation.

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Journal Info
Socius: Social Sciences Research Journal
Website

Abbrev

Socius

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

Socius: Jurnal Penelitian Ilmu-ilmu Sosial is a multi and interdisciplinary peer-reviewed academic research journal serving the broad social sciences community. The journal welcomes excellent contributions that advance our understanding on a broad range of topics including anthropology, sociology, ...