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All Journal Comm-Edu (Community Education Journal) Unri Conference Series: Community Engagement
Nia Ulfasari
Universitas Bengkulu
Humanities Education

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Implementasi Pendidikan Kecakapan Hidup Berbasis Digital melalui Pelatihan Desain Logo Produk dan Branding Produk UMKM Bagi Ibu- ibu di Desa Panca Mukti Nia Ulfasari; Wiwin Yunita; Putri Ramadhani
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.337-341

Abstract

Digital-based Life Skills Education is a strategic approach to empower MSMEs (Micro, Small, and Medium Enterprises) in facing the challenges of the digital economy. This community service program aimed to enhance the skills of women MSME actors in Panca Mukti, Kabupaten Bengkulu Tengah, Provinsi Bengkulu Village in creating product visual identity through training on logo and packaging design using the Canva application. The implementation methods included demonstration, learning by doing, and coaching to ensure participants' understanding and practical skills. The training results showed a significant improvement in participants' ability to design logos that reflected their product's character and create attractive, professional packaging. Participants also developed a greater awareness of the importance of branding as a marketing strategy. Program evaluation revealed that the training was highly applicable and beneficial, boosting participants' confidence in marketing their products. It is concluded that the implementation of digital-based life skills education with participatory methods is effective in enhancing the competitiveness of MSMEs. For sustainability, further training and continuous mentoring in digital marketing and business management are recommended.
STRATEGI PERENCANAAN KOMUNIKASI PADA KOMUNITAS GERAKAN SUBUH BERJAMAAH DI KOTA BENGKULU Balqis Kusuma Dewi; Citra Dwi Palenti; Nia Ulfasari
Comm-Edu (Community Education Journal) Vol. 9 No. 1 (2026): Januari 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/comm-edu.v9i1.29491

Abstract

Penelitian ini bertujuan mendeskripsikan strategi komunikasi Gerakan Subuh Berjamaah (GSB) di Kota Bengkulu. Metode yang digunakan adalah kualitatif deskriptif dengan subjek empat orang melalui wawancara, observasi, dan dokumentasi. Validasi data dilakukan dengan triangulasi waktu, subjek, dan teknik. Hasil penelitian menunjukkan bahwa GSB menggunakan strategi komunikasi tatap muka dan media digital. Tatap muka dilakukan melalui hubungan personal dengan pengurus masjid, sedangkan media digital seperti WhatsApp, Instagram, dan Facebook dimanfaatkan untuk menyebarkan informasi. Strategi produksi media dirancang sesuai kebutuhan masyarakat dengan memperhatikan karakteristik audiens. Pendekatan ini efektif menjangkau lintas usia, khususnya generasi muda, serta mendorong perubahan perilaku keagamaan, sosial, dan sikap individu melalui pembinaan rutin berbasis Al-Qur’an. Dampak positif juga terlihat pada kehidupan keluarga, akademik, dan masyarakat. Dengan demikian, strategi komunikasi dan pembinaan GSB terbukti mampu menumbuhkan kesadaran keagamaan serta partisipasi sosial berkelanjutan.
Co-Authors Balqis Kusuma Dewi Citra Dwi Palenti Putri Ramadhani Wiwin Yunita