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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Nasional (JPN) Indonesia
Bella Febrianti
Universitas Tiga Serangkai
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Knowledge Aspiring Entrepreneur dan Digitalisasi Pemasaran bagi Pendidik di Lingkungan SMK Andri Veno; Bella Febrianti; Fatin Fadila; Yuliana Subastine
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1882

Abstract

This study evaluates the effectiveness of a digital marketing workshop for educators at SMKN 1 Kaliwungu in improving participants' knowledge, skills, and satisfaction. The workshop employed a participatory approach, combining instruction, discussion, and practical exercises related to the use of digital media for marketing school products. The research subjects consisted of 24 educators, with data collected through pre- and post-tests. Descriptive analysis showed a significant increase in all indicators, particularly the use of social media, the creation of promotional content, and the selection of digital platforms. The average pretest score of 56.3 increased to 4.2 on a 1–5 Likert scale. Participants reported being very satisfied with the materials and presenters, affirming the effectiveness of the Knowledge Aspiring Entrepreneur (KAE) approach in strengthening teachers' digital literacy. These findings indicate that the digital marketing workshop for educators at SMKN 1 Kaliwungu has proven effective in enhancing participants' knowledge, skills, and satisfaction regarding the concepts and practices of digital marketing. Following the workshop, there was a significant improvement across all indicators, particularly in the use of social media for promoting school products. The participatory training approach—which combined instruction, discussion, and hands-on exercises—was effective in improving teachers' digital literacy and skills. Participants expressed high satisfaction with the materials and presenters, confirming that the Knowledge Aspiring Entrepreneur (KAE) strategy effectively helps educators adopt digital marketing with confidence. It is hoped that this capacity-building initiative can be implemented sustainably to promote the school's creative products while enriching entrepreneurship teaching materials for students.
Pengembangan Kapasitas SDM Desa Sidowayah Klaten Melalui Kolaborasi Pengabdian Masyarakat: Penguatan Manajemen Bisnis Dan Pengelolaan Desa Wisata Kumaratih Sandradewi; Sotya Partiwi Ediwidjojo; Bella Febrianti; Fatin Fadila; Tri Irawati; Cinthia Annisa Vinahapsari
JURPIKAT Vol 7 No 3 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i3.3333

Abstract

Desa Sidowayah, Kecamatan Polanharjo, Kabupaten Klaten, Jawa Tengah memiliki potensi besar sebagai desa wisata berbasis alam dan budaya. Namun, keterbatasan kapasitas sumber daya manusia (SDM) perangkat desa dalam aspek manajerial dan pengelolaan destinasi wisata menjadi hambatan utama pengembangan potensi tersebut. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan perangkat desa serta pengelola Wisata Umbul Manten dalam bidang manajemen bisnis dan tata kelola desa wisata. Metode yang digunakan mencakup need assessment, pelatihan partisipatif, dan pendampingan. Hasil pengabdian menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap konsep manajemen bisnis, perencanaan strategi wisata, pengelolaan keuangan, dan pemasaran digital. Kegiatan ini diharapkan menjadi fondasi bagi terwujudnya Desa Sidowayah sebagai desa wisata mandiri dan berdaya saing.
Co-Authors andri veno Cinthia Annisa Vinahapsari Fatin Fadila Kumaratih Sandradewi Sotya Partiwi Ediwidjojo Tri Irawati Yuliana Subastine