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All Journal Advances in Management & Financial Reporting Jurnal Pengabdian Masyarakat Mentari
Andi Caezar To Tadampali
Universitas Negeri Makassar, Indonesia
Religion Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Pelatihan Monitoring Terumbu Karang untuk Mendukung Pengembangan Ekowisata dan Ekonomi Masyarakat Pesisir Is Arianto Pratama; Muhammad Imran Lapong; Sri Hutami Adiningsih S; Andi Caezar To Tadampali; Ratnah S
Jurnal Pengabdian Masyarakat Mentari Vol. 2 No. 9 (2026): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmm.v2i9.255

Abstract

Terumbu karang merupakan ekosistem pesisir yang memiliki nilai ekologis dan ekonomi yang tinggi, terutama sebagai penopang kegiatan ekowisata bahari. Pulau Barrang Caddi di Kota Makassar merupakan salah satu wilayah pesisir yang memiliki potensi terumbu karang sebagai daya tarik wisata, namun pemanfaatannya belum sepenuhnya diimbangi dengan upaya pengelolaan dan monitoring yang berkelanjutan. Rendahnya pengetahuan dan keterampilan masyarakat pesisir dalam melakukan monitoring terumbu karang menjadi salah satu faktor yang berkontribusi terhadap menurunnya kualitas ekosistem laut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas masyarakat pesisir Pulau Barrang Caddi melalui pelatihan monitoring terumbu karang guna mendukung pengembangan ekowisata dan peningkatan ekonomi masyarakat secara berkelanjutan. Metode pelaksanaan kegiatan meliputi tahap persiapan, pelatihan teori, praktik lapangan monitoring terumbu karang, serta evaluasi dan pendampingan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan masyarakat dalam melakukan monitoring terumbu karang secara sederhana dan partisipatif. Selain itu, masyarakat mulai memahami pentingnya pemanfaatan data monitoring sebagai dasar pengelolaan ekowisata berbasis konservasi. Kegiatan ini diharapkan dapat mendorong keterlibatan aktif masyarakat dalam menjaga kelestarian terumbu karang sekaligus meningkatkan peluang ekonomi melalui pengembangan ekowisata berkelanjutan di wilayah pesisir Kota Makassar.
The Influence of Digital Marketing and E-WOM on Purchase Decisions in the Marketplace through Brand Trust in Gen Z Students Darniati Darniati; Mustari Mustari; Andi Caezar To Tadampali; Muh Ihsan Said Ahmad; Nurwahida Nurwahida
Advances in Management & Financial Reporting Vol. 4 No. 1 (2026): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i1.692

Abstract

Purpose: This study aims to examine the influence of digital marketing and Electronic Word of Mouth (E-WOM) on consumer purchase decisions in marketplace platforms, with brand trust positioned as a mediating variable.   Research Method: The study adopts a quantitative research approach. The sample consists of 361 Generation Z students enrolled in the Economics Education Study Program (cohorts 2022, 2023, and 2024) at the Faculty of Economics and Business, State University of Makassar, Indonesia. Data were collected using structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess direct and mediating relationships among digital marketing, E-WOM, brand trust, and purchase decisions. Results and Discussion: The results indicate that digital marketing, Electronic Word of Mouth (E-WOM), and brand trust have a positive and significant effect on consumer purchase decisions in marketplace platforms. Moreover, brand trust plays a significant mediating role in the relationships between digital marketing and purchase decisions, as well as between E-WOM and purchase decisions. These findings suggest that effective digital communication and positive online consumer interactions enhance trust, which in turn strengthens consumers’ willingness to make purchasing decisions. Implications: In practice, the findings highlight the importance for marketplace platforms and digital marketers of prioritizing trust-building strategies through credible digital marketing content and managing positive E-WOM. For policymakers and educational institutions, the results provide insights into consumer behavior among Generation Z in digital environments. Theoretically, this study reinforces the role of brand trust as a key mechanism linking digital engagement and purchasing behavior. Future research is recommended to expand the sample to other demographic groups, explore additional mediating or moderating variables, and apply longitudinal designs to capture changes in consumer trust and behavior over time.
Co-Authors Darniati Darniati Is Arianto Pratama Muh Ihsan Said Ahmad Muhammad Imran Lapong Mustari Mustari Nurwahida Nurwahida Ratnah S Sri Hutami Adiningsih S