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All Journal JURNAL RELASI STIE MANDALA JEMBER Iqtishoduna: Jurnal Ekonomi Islam JIAI (Jurnal Ilmiah Akuntansi Indonesia) JAKUMA : Jurnal Akuntansi dan Manajemen Keuangan Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Riset Akuntansi (RISTANSI) Relasi : Jurnal Ekonomi JEBD TGO Journal of Community Development Journal Educational Research and Development Journal of Business Economics and Management
Hamzah Fansuri Yusuf
Institut Teknologi Dan Sains Mandala
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kualitas Produk, Citra Merek. Word Of Mouth, Persepsi Harga Dan Promosi Terhadap Minat Beli Produk Momoyo Di Jember Dimas Oktriawan Renaldi; Hamzah Fansuri Yusuf; Riza Bahtiar Sulistyan
Journal Educational Research and Development | E-ISSN : 3063-9158 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the effect of product quality, brand image, word of mouth, price perception, and promotion on purchase interest in momoyo products in Jember Regency. The type of research used is quantitative research. The data used is primary data obtained by distributing questionnaires to momoyo consumers in Jember. The population in this study were all consumers who had purchased momoyo products from the Jember branch, with a sample size of 60 respondents determined using purposive sampling techniques based on certain criteria. The data collection technique used a questionnaire with a Likert scale. The data analysis methods used in this study include validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), and hypothesis testing with the help of IBM SPSS. The results of this study indicate that simultaneously the five independent variables have a significant effect on purchase interest, partially word of mouth and promotion have a significant effect on purchase interest, while product quality, brand image, and price perception do not have a significant effect partially on purchase interest. This finding indicates that word of mouth and promotion strategies have an important role in shaping purchase interest in products, and can be used as a basis for companies in developing targeted marketing strategies
Pengaruh WOM, Pelayanan, Harga, Lokasi, dan Promosi Terhadap Keputusan Pembelian UD.Ovimart Jember Mahara Saputra; Hamzah Fansuri Yusuf; Ahmad Sauqi
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Ovimart is a business operating in the staple goods trade sector, providing essential daily needs for the community, particularly in Jember Regency. This study was conducted to evaluate the influence of Word of Mouth, service quality, price, location, and promotion on consumer purchasing decisions at UD. Ovimart Jember. The research is motivated by the intense competition in the staple goods trade sector, which requires business actors to better understand the factors that influence consumer decisions.A quantitative approach was used in this study, with data collected through questionnaires distributed to consumers who have made at least two purchases. The data were analyzed using multiple linear regression methods. The findings show that Word of Mouth, Price, and Promotion do not have a partial effect on purchasing decisions. However, Service Quality and Location do have a significant effect. Furthermore, all five variables simultaneously influence purchasing decisions. These results provide valuable insights for staple retail businesses in determining appropriate and competitive marketing strategies.
Pengaruh Harga, Promosi, Dan Lokasi Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening Pada Js Tea Cabang Panti Jember Siti Fatimah; Hamzah Fansuri Jusuf; Nely Supeni
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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This study, entitled "The Effect of Price, Promotion, and Location on Consumer Satisfaction Through Purchase Decisions as Intervening Variables at JS Tea, Panti Jember Branch," aims to determine the direct and indirect effects of price, promotion, and location on consumer satisfaction and their influence on purchasing decisions as intervening variables. The population in this study was 50 respondents. The research method used was quantitative research. The sampling technique used was purposive sampling. The data analysis method used was path analysis with SPSS 25. The tests used were instrument testing (validity and reliability tests), classical assumption tests (normality test, heteroscedasticity test, multicollinearity test), hypothesis testing (t-test), and Sobel test. The results of the analysis indicate that promotion has no effect on purchasing decisions, price and location do. Furthermore, promotion and location do not affect customer satisfaction, price does affect customer satisfaction, and purchase decisions do not affect customer satisfaction. Furthermore, price, promotion, and location do not affect consumer satisfaction through purchasing decisions.
Sharia-Based Transformational Leadership and Employee Loyalty: The Mediating Role of Psychological Empowerment in Indonesian Public Sector Organizations Tamriatin Hidayah; Hamzah Fansuri Yusuf; Pawestri Winahyu
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 15 No. 1 (2026): April
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v15i1.3485

Abstract

Employee loyalty has become an increasingly important challenge in Indonesian public sector organizations, particularly among non-civil servant employees who experience employment insecurity, limited career advancement opportunities, and disparities in organizational benefits. Although transformational leadership has been widely recognized as a determinant of employee loyalty, limited empirical evidence explains how Sharia-Based Transformational Leadership, grounded in Islamic ethical values, influences employee loyalty through psychological empowerment. This study aims to examine the direct effects of Sharia-Based Transformational Leadership, compensation, and perceived organizational support on employee loyalty and psychological empowerment, as well as the mediating role of psychological empowerment. A quantitative explanatory design was employed using survey data collected from 477 non-civil servant employees in local government organizations in Jember Regency, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Sharia-Based Transformational Leadership, compensation, and perceived organizational support significantly enhance psychological empowerment and employee loyalty. Psychological empowerment also serves as a significant mediator between the antecedent variables and employee loyalty. These findings extend Social Exchange Theory by integrating Islamic ethical leadership principles and suggest that strengthening Sharia-based leadership practices, equitable compensation, and organizational support can foster sustainable employee loyalty in Indonesian public sector organizations.
Perencanaan Kapasitas Produksi dengan Metode Linier Programming untuk Memaksimalkan Keuntungan pada CV. Blimbingsari Creative Craft Banyuwangi Huril Aini; Hamzah Fansuri Jusuf S.E., M.M., M.P; Dr. Ahmad Sauqi S.E., M.M
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze production capacity planning using the Linear Programming method to maximize profits at CV. Blimbingsari Creative Craft Banyuwangi. This study uses the selling price of each product because profit data is confidential company information. The problem faced by the company is the limitation of labor and production time, which can affect the level of profit obtained. The research population includes all BCC production data for five types of products, namely wallets, necklaces, bracelets, belts, and home decor products. Data collection methods used were observation, interviews, and documentation. The data were processed using the Linear Programming method with the simplex method approach assisted by POM-QM for Windows software. The results of the analysis show that this method can assist in calculating total revenue (TR) to support maximum profit achievement quickly and accurately based on the limited production time of each product. The analysis results using POM-QM for Windows show that the optimal total revenue (TR) obtained is Rp1,320,000, generated from the optimal production of belts with a production quantity of 24 units.
Co-Authors Agustin Hari Prastyowati Ahmad Sauqi Ahmad Sauqi Dedy Trisetiawan Diana Dwi Astuti Diana Dwi Astuti Diana Dwi Astuti Dimas Oktriawan Renaldi Dr. Ahmad Sauqi S.E., M.M Dwi Ratnasari Hayatul Maspufah Huril Aini Lia Rachmawati Mahara Saputra Nely Supeni Pawestri Winahyu Qotrunnada Nur Jihan Adila Raudhatul Ingkiat Riki Junior Riza Bahtiar Sulistyan Setyawardahna Nugraha Siti Fatimah Tamriatin Hidayah Tamriatin Hidayah Tutut Winarsih Wiwik Fitria Ningsih