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All Journal Journal of Social Entrepreneurship and Creative Technology Journal of Humanities Research Sustainability
Laura Lehtonen
Tampere University
Humanities Decision Sciences, Operations Research & Management

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RECONSTRUCTING ENTREPRENEURSHIP IN THE CREATIVE DIGITAL ERA: SOCIAL INNOVATION THROUGH IMMERSIVE TECHNOLOGIES Jung Yuna; Lim Haeun; Laura Lehtonen; Nurul Ulya
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i3.3827

Abstract

The rapid evolution of immersive technologies, such as Virtual Reality (VR) and Augmented Reality (AR), is reshaping the landscape of entrepreneurship, particularly within the context of social innovation. As digital technologies continue to disrupt traditional business models, entrepreneurs are leveraging these innovations to create socially impactful ventures that not only meet market demands but also address critical societal challenges. This study investigates how immersive technologies are integrated into entrepreneurial practices to foster social sustainability, with a particular focus on businesses aiming to create positive change within marginalized communities. The research employs a mixed-methods approach, including qualitative interviews with entrepreneurs and quantitative analysis of business outcomes. The findings demonstrate that entrepreneurs using VR and AR technologies report increased customer engagement, enhanced operational efficiency, and a measurable social impact, particularly in the fields of education, healthcare, and community development. The study concludes that integrating immersive technologies with human-centered values enables businesses to create sustainable models that balance economic success with social good. This research contributes to the growing field of social entrepreneurship by highlighting the potential of digital innovations to drive social change and offering practical insights into how entrepreneurs can use these technologies to address global challenges.
Performance, Identity, and Social Space: Theatre as a Medium of Cultural Negotiation Muhammad Taufik; Mikko Nieminen; Laura Lehtonen
Journal of Humanities Research Sustainability Vol. 3 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v3i2.3627

Abstract

Background. Theatre has long been a powerful medium for cultural expression, offering a space where social realities, identities, and ideologies are negotiated and contested. As a form of performance, theatre allows for the exploration of complex themes such as power, gender, race, and class, providing insights into the dynamics of cultural change. In today’s globalized world, where cultural identities are continuously reshaped, the role of theatre as a space for cultural negotiation is more significant than ever. Purpose. This research seeks to investigate how theatre functions as a medium for negotiating social identity and power in contemporary contexts. The primary aim of this study is to examine how performance, through theatre, mediates and challenges cultural identities within specific social spaces. The research explores how theatrical performances facilitate cultural negotiations and offer critical commentary on societal issues such as identity formation, power structures, and social relations. Method. This study employs a qualitative research approach, utilizing case studies of selected theatre performances from various cultural contexts. The research combines textual analysis of performance scripts with observations of live performances, focusing on the themes of identity, power, and social space. Results. The study finds that theatre serves as an active site for cultural negotiation, where performances reflect and challenge societal norms, fostering dialogue around issues of identity and power. Theatre provides a dynamic space for addressing the complexities of social relations and cultural change. Conclusion. Theatre remains a vital medium for negotiating cultural identities and power structures. Its potential to challenge dominant narratives and promote social reflection highlights its enduring significance in contemporary cultural discourse.
Co-Authors Jung Yuna Lim Haeun Mikko Nieminen Muhammad Taufik Nurul Ulya