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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Cognitionis Civitatis et Politicae Journal of Social Entrepreneurship and Creative Technology
Jung Yuna
Korea University
Decision Sciences, Operations Research & Management Social Sciences

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INTERGENERATIONAL SOLIDARITY IN POST- INDUSTRIAL SOCIETIES: SOSIOLOGICAL PERSFEKTIVES Wijaya Wijaya; Godlif Sianipar; Jung Yuna; Dishan Parera
Cognitionis Civitatis et Politicae Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v2i1.1899

Abstract

Intergenerational solidarity has become a critical issue in post-industrial societies where demographic shifts, such as aging populations and declining birth rates, are reshaping social structures. The traditional bonds between younger and older generations are being challenged by economic, technological, and cultural transformations. Understanding how these changes impact intergenerational relationships is essential for maintaining social cohesion and addressing the needs of diverse age groups. Despite its importance, there is limited research on how post-industrial dynamics affect intergenerational solidarity. This study aims to explore the sociological dimensions of intergenerational solidarity in post-industrial societies. The research focuses on understanding how economic pressures, technological advancements, and shifting cultural norms influence the relationships between different generations. By examining these factors, the study seeks to provide a deeper understanding of the mechanisms that support or weaken intergenerational bonds in contemporary society. A qualitative research design was employed, utilizing in-depth interviews with individuals from various age groups, as well as focus group discussions. The study also incorporates secondary data analysis of demographic and socioeconomic trends in post-industrial countries. The data were analyzed using thematic coding to identify key patterns and factors influencing intergenerational solidarity. The findings reveal that while economic and technological changes pose challenges to intergenerational relationships, strong cultural and familial values continue to play a vital role in maintaining solidarity. The study concludes that fostering intergenerational solidarity requires policy interventions that address these disparities while promoting mutual understanding and support between generations.
AUGMENTED REALITY (AR) IN RETAIL: AN ANALYSIS OF AR-DRIVEN APPLICATIONS ON CONSUMER PURCHASE INTENTION AND USER EXPERIENCE Sun Wei; Jung Yuna; Lim Haeun
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i1.2957

Abstract

The rapid growth of augmented reality (AR) technology has significantly transformed the retail landscape by providing innovative ways to enhance consumer experiences and influence purchasing decisions. As retail businesses increasingly incorporate AR applications, understanding their impact on consumer purchase intention and user experience is crucial. This study aims to analyze the role of AR-driven applications in retail and assess their influence on consumer behavior. The research employs a mixed-methods approach, combining a survey and semi-structured interviews to gather data from 300 retail consumers who have interacted with AR applications in both in-store and online settings. Quantitative data were analyzed using regression analysis to determine the relationship between AR features and purchase intention, while qualitative data were thematically analyzed to explore the user experience. The results indicate that AR applications with high interactivity and realism significantly increase consumer purchase intention and enhance user satisfaction. Moreover, user satisfaction was found to mediate the relationship between AR interactivity and purchase intention. This study highlights the transformative potential of AR in retail, providing actionable insights for retailers to optimize their AR offerings. The findings contribute to the growing body of knowledge on AR in retail and offer valuable guidance for integrating AR technology into retail strategies.
RECONSTRUCTING ENTREPRENEURSHIP IN THE CREATIVE DIGITAL ERA: SOCIAL INNOVATION THROUGH IMMERSIVE TECHNOLOGIES Jung Yuna; Lim Haeun; Laura Lehtonen; Nurul Ulya
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i3.3827

Abstract

The rapid evolution of immersive technologies, such as Virtual Reality (VR) and Augmented Reality (AR), is reshaping the landscape of entrepreneurship, particularly within the context of social innovation. As digital technologies continue to disrupt traditional business models, entrepreneurs are leveraging these innovations to create socially impactful ventures that not only meet market demands but also address critical societal challenges. This study investigates how immersive technologies are integrated into entrepreneurial practices to foster social sustainability, with a particular focus on businesses aiming to create positive change within marginalized communities. The research employs a mixed-methods approach, including qualitative interviews with entrepreneurs and quantitative analysis of business outcomes. The findings demonstrate that entrepreneurs using VR and AR technologies report increased customer engagement, enhanced operational efficiency, and a measurable social impact, particularly in the fields of education, healthcare, and community development. The study concludes that integrating immersive technologies with human-centered values enables businesses to create sustainable models that balance economic success with social good. This research contributes to the growing field of social entrepreneurship by highlighting the potential of digital innovations to drive social change and offering practical insights into how entrepreneurs can use these technologies to address global challenges.
Co-Authors Dishan Parera Godlif Sianipar Laura Lehtonen Lim Haeun Nurul Ulya Sun Wei Wijaya Wijaya