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Ratna Dewi
Universitas Pasir Pengaraian, Rokan Hulu, Riau
Social Sciences

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ANALISIS HARGA DAN KUALITAS PRODUK USAHA TAHU TERHADAP KEPUASAN PELANGGAN DI DESA KOTO TINGGI Nurfauziah Nurfauziah; Heffi Christya Rahayu; Ratna Dewi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2753

Abstract

This study aims to analyze the influence of price and product quality of tofu businesses on customer satisfaction in Koto Tinggi Village. The phenomenon found in the field shows that the price of tofu is not commensurate with the quality of tofu products that often change, such as texture, taste, and aroma of tofu, which often affects customer satisfaction. Customer satisfaction is an important factor in maintaining business continuity. The research method used in this study is quantitative descriptive with multiple linear regression analysis techniques assisted by SPSS software version 21. The population in this study were all consumers of tofu businesses in Koto Tinggi Village with a sample size of 110 respondents. Sampling was carried out using a purposive sampling technique where the sample was selected based on criteria determined by the researcher. Data collection was carried out through observation, interviews, and questionnaires. The collected data were then analyzed to determine the effect of each independent variable on the dependent variable. The results of the study indicate that price has a positive effect on customer satisfaction of tofu businesses in Koto Tinggi Village. The variable of product quality also has a positive effect on customer satisfaction of tofu businesses in Koto Tinggi Village. Simultaneously, price and product quality influence customer satisfaction of tofu businesses in Koto Tinggi Village.
ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN (STUDI KASUS PADA GROSIR FERRY DI PASIR PENGARAIAN) Vevu Lestari Putri Gulo; Heffi Christya Rahayu; Ratna Dewi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2754

Abstract

This study aims to analyze the influence of price and product quality on consumer purchasing interest at Grosir Ferry in Pasir Pengaraian. Increasingly tight competition in the grocery retail business requires businesses to set appropriate prices and maintain product quality to attract and maintain consumer purchasing interest. This study uses a quantitative approach with a survey method. The research sample consisted of 97 respondents who were Grosir Ferry consumers. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression analysis with the help of the SPSS program. Data testing included validity tests, reliability tests, classical assumption tests, coefficient of determination tests, and partial and simultaneous hypothesis tests. The results of the study indicate that price influences consumer purchasing interest, product quality influences consumer purchasing interest, and price and product quality simultaneously have a significant effect on consumer purchasing interest at Grosir Ferry in Pasir Pengaraian. The results of this study indicate that appropriate pricing and maintained product quality can increase consumer purchasing interest. This study is expected to be a consideration for Grosir Ferry managers in developing pricing strategies and improving product quality to increase consumer purchasing interest.
ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN NILA DI DESA KOTO TINGGI Rika Santi; Heffi Christya Rahayu; Ratna Dewi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2756

Abstract

This research aims to analyze the impact of price and product quality on tilapia purchasing decisions in Koto Tinggi Village. The phenomenon found in the field shows that although tilapia is one of the fishery commodities that is in high demand by the public, tilapia purchasing decisions show a complex interaction between price, product quality and purchasing decisions. The research method used in this research is a quantitative approach with multiple linear regression analysis techniques assisted by SPSS version 21 software. The population in this research is all tilapia buyers in Koto Tinggi Village. The sample determination is carried out using the Accidental sampling technique, while the number of samples is calculated using the Hair et al formula, resulting in 110 research subjects. Data collection is carried out through observation, interviews, and distribution of questionnaires to tilapia buyers in Koto Tinggi Village who are used as research subjects. The collected data is then analyzed to determine the impact of each independent variable on the dependent variable. The results of the research show that price has a positive and significant impact on tilapia purchasing decisions in Koto Tinggi Village. Furthermore, product quality has also been shown to have a positive and significant impact on tilapia purchasing decisions in Koto Tinggi Village. Simultaneously, price and product quality have a positive and significant impact on tilapia purchasing decisions in Koto Tinggi Village.
PENGARUH LITERASI KEUANGAN DAN INKLUSI KEUANGAN TERHADAP KEBERLANJUTAN USAHA PEDAGANG PANGAN DI PASAR MODERN PASIR PENGARAIAN KABUPATEN ROKAN HULU Syherli Syherli; Andi Afrizal; Ratna Dewi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2760

Abstract

This study aims to analyze the influence of financial literacy and inclusion on the sustainability of food vendors' businesses at Pasir Pengaraian Modern Market, Rokan Hulu Regency. The survey research method uses a quantitative approach. The population in this study was 400 food vendors at Pasir Pengaraian Modern Market, while the sample was determined using a purposive sampling technique of 80 respondents. The research data were obtained by distributing questionnaires to respondents and analyzed using multiple linear regression. The discussion of the research results shows that financial literacy has a positive and significant effect on business sustainability, meaning that the better the ability of business actors to understand and manage finances, the greater the business's opportunity to survive and grow. Financial inclusion also has a positive and significant effect on business sustainability, indicating that access to formal financial services makes it easier for business actors to obtain capital and manage business transactions more effectively. The conclusion of this study is that financial literacy and financial inclusion, both partially and simultaneously, have a positive and significant effect on the sustainability of food vendors' businesses at Pasir Pengaraian Modern Market, Rokan Hulu Regency. Thus, improving financial literacy and expanding financial inclusion are important factors in supporting the sustainability of traders' businesses.
ANALISIS PENGETAHUAN MANAJEMEN KEUANGAN DAN MOTIVASI TERHADAP WIRAUSAHA ANGGOTA KARANG TARUNA LINGKUNGAN GODONG KELURAHAN TAMBUSAI TENGAH Wahyudi Wahyudi; Heffi Christya Rahayu; Ratna Dewi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2768

Abstract

This study aims to analyze the influence of financial management knowledge and motivation on entrepreneurship among members of the Karang Taruna (Youth Organization) in the Godong Neighborhood, Tambusai Tengah Village. Entrepreneurship is an important factor in increasing economic independence and community welfare, especially among young people. This study used a quantitative approach with a survey method, where all members of the Karang Taruna were selected as respondents through a saturated sampling technique. Data were collected through a questionnaire that had been tested for validity and reliability and supported by observation, interviews, and documentation. Data analysis techniques included classical assumption tests, multiple linear regression analysis, partial tests, simultaneous tests, and coefficients of determination using the SPSS program. The results showed that partially financial management knowledge did not have a significant effect on entrepreneurship, while motivation had a positive and significant effect on entrepreneurship. Simultaneously, financial management knowledge and motivation had a significant effect on entrepreneurship among members of the Karang Taruna in the Godong Neighborhood, Tambusai Tengah Village. The findings of this study are expected to be used as considerations in increasing youth entrepreneurship activities by strengthening motivation and improving understanding of financial management.
Co-Authors Andi Afrizal Heffi Christya Rahayu Nurfauziah Nurfauziah Rika Santi Syherli Syherli Vevu Lestari Putri Gulo Wahyudi Wahyudi