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This Author published in this journals
All Journal Aptisi Transactions on Technopreneurship (ATT) Startupreneur Business Digital (SABDA Journal) JOT
Fransisca Rahardja
University of Auckland
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Gamification in Digital Startups: Enhancing User Engagement and Business Growth Fransisca Rahardja; Lee Kyung Choi; Rizky Charles Wijaya; Richard Andre Sunarjo
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.639

Abstract

Gamification has become an essential approach for digital startups, offering innovative ways to boost user engagement and support business growth. By incorporating game like elements such as rewards, challenges, and point systems into digital platforms, startups can enhance user interaction, satisfaction, and loyalty. This study investigates the role of gamification in increasing user engagement and driving business growth in digital startups. The research adopts a mixed method approach, including surveys conducted with digital startups that have implemented gamification strategies, alongside detailed case studies to explore its practical applications. The results reveal that startups utilizing gamification experience a marked improvement in user interaction and retention, which in turn positively impacts their overall business growth. Enhanced customer loyalty and increased revenue generation are among the key benefits identified. Furthermore, the study highlights the potential for startups to leverage personalized gamification approaches to further optimize user experiences and achieve sustainable growth. These findings suggest that gamification is not only a valuable tool for engaging users but also a strategic asset for achieving long-term success in the competitive digital market. Future research should explore how industry specific gamification techniques can be applied more effectively across different sectors.
Leveraging Public APIs for Human Centered Strategic Decision Making in Digital Organizations Fransisca Rahardja
Journal of Orange Technology Vol. 3 No. 1 (2026): October
Publisher : Sinar Mentari Sundara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68012/jot.v3i1.93

Abstract

Public Application Programming Interfaces (APIs) have become essential com- ponents of digital ecosystems, enabling organizations to access external data and transform it into meaningful information for strategic decision making. While previous studies have primarily emphasized the technical and operational roles of Public APIs, limited attention has been given to their contribution to human centered strategic decision making within digital organizations. This study aims to explore how Public APIs support strategic decision making by enhancing managerial interpretation, organizational responsiveness, and responsible digital innovation while promoting human centered organizational practices. A qualitative multiple case study approach was employed involving organizations operating in data intensive digital environments. Data were collected through semi structured interviews with managers and analysts, complemented by document analysis and limited non participant observation. The collected data were analyzed using thematic analysis to identify recurring patterns related to strategic decision support, organizational adaptability, and human centered technology adoption. The findings demonstrate that Public APIs function not only as technical connectors but also as strategic information resources that strengthen managerial judgment, improve organizational agility, and support evidence based decision making. The study further reveals that integrating external data through Public APIs encourages more transparent, inclusive, and responsible decision making, thereby contributing to organizational resilience and stakeholder value. However, challenges related to data quality, governance, external dependency, and trust remain important considerations for sustainable implementation. This study contributes to the growing body of knowledge on human centered digital transformation by demonstrating how Public APIs can support responsible strategic decision making beyond purely technical applications. The findings offer practical insights for organizations seeking to align data driven innovation with organizational objectives while fostering transparency, inclusiveness, and broader humanistic impact within digital ecosystems.
Systemic Functional Linguistics in Translation Studies Systematic Literature Review Atsani Wulansari; Wawan Gunawan; Sri Waluyo; Heru Pratikno; Fransisca Rahardja
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.629

Abstract

Systemic Functional Linguistics (SFL) has become an important tool in Translation Studies. This research conducts a comprehensive literature review to determine the influence of SFL on Translation Studies (TS) and synthesizes existing research to highlight key findings, trends, and gaps in the literature. This study conducted a literature review from 2019 to 2023 concerning the application of SFL in TS. This study applied a systematic literature review method and followed PRISMA to conduct this review. This study used three databases like Scopus, ScienceDirect, and Semantic Scholar. This study also employed qualitative synthesis to analyse the contents of the studies in terms of genres and text type, research foci, theory of SFL and TS used in the research, and methodologies. The study found that authors from China and Indonesia mostly applied SFL in TS. Concerning text type and research foci, novels and poetry have been the most studied, with emphasis on translation quality, translation techniques, and semantic aspects of translation. The theory of SFL, which is mostly used in translation studies, is the interdependency and logical semantics of complex clauses, transitivity, meta function, modulation, theme, and rheme. In addition, translation theory, which is mostly applied in research, includes translation techniques and translation quality assessment. Qualitative research is widely used to explore various aspects of SFL and Translation Studies. This study offers an in-depth analysis of SFL in Translation Studies and identify unexplored areas that could be investigated in the future.
Co-Authors Atsani Wulansari Gunawan, Wawan Heru Pratikno Lee Kyung Choi Richard Andre Sunarjo Rizky Charles Wijaya Sri Waluyo