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All Journal JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Pena Justisia: Media Komunikasi dan Kajian Hukum Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Warta Desa (JWD) Jurnal Multidisiplin Sahombu Jurnal Ilmiah Multidisiplin Indonesia
Saefudin, Iing
Universitas Pasundan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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SOCIAL COMMUNICATION IN THE DEVELOPMENT OF AGRICULTURE SECTOR Iing Saefudin
JISPO : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7, No 2 (2017): JISPO 2017
Publisher : Centre for Asian Social Science Research (CASSR), FISIP, UIN Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jispo.v7i2.5605

Abstract

This article seeks to examine personal and group communication in the development of the agricultural sector. This research uses a qualitative method by extracting data through in-depth interviews and observations. This research found that personal communication and farmers' groups need to be more directed to the development of internal interests. Communication relations are realized not only on social and cultural aspects, but also economic and political aspects. By emphasizing economic and political aspects, the level of welfare of farmers will be more beneficial. This research has the conclusion that the farming community will be more optimal if it is directed at the economic and political aspects so that they will be able to improve their welfare.
PENINGKATAN KEMAMPUAN KOMUNIKASI RELAWAN SOSIAL DESA TANJUNGWANGI, KECAMATAN CICALENGKA, KABUPATEN BANDUNG MELALUI TEKNIK PUBLIC SPEAKING Charisma Asri Fitrananda; Iing Saefudin; Mochamad Iqbal
Jurnal Warta Desa (JWD) Vol. 3 No. 2 (2021): Jurnal Warta Desa (JWD)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.369 KB) | DOI: 10.29303/jwd.v3i2.140

Abstract

This service aims to empower the Social Volunteers of Tanjungwangi Village, Cicalengka District, Bandung Regency in improving their public speaking skills. The ability to speak in public is an important part of every activity, especially activities in social settings. In fact, there are still very few social volunteers who have public speaking skills in carrying out their duties in various social activities. From this, the Community Service Team for the Communication Science Study Program of Universitas Pasundan took the initiative to carry out community service with the theme of Improving the Communication Ability of Social Volunteers in Tanjungwangi Village, Cicalengka District, Bandung Regency, West Java Province through Public Speaking Techniques. The location selection is inseparable from the large number of community social volunteers who wish to have the ability to speak in front of the general public and presentation techniques during counseling but have not yet been honed. The method used in this training is to present material, discussion, and simulation. The problems faced by partners are partners who do not yet have the ability to make materials or materials for counseling, partners have not been able to communicate effectively using public speaking techniques. This service activity uses a contextual approach, namely giving theory first and providing direction and mentoring partners in making outreach materials, preparing presentations, and public speaking techniques. Then with the facilitating method in content containing counseling, information, and education materials in the form of writing and video through social media.
OPTIMALISASI KEMAMPUAN PUBLIC RELATIONS BADAN USAHA MILIK DESA (BUMDes) KECAMATAN JALANCAGAK KABUPATEN SUBANG PROPINSI JAWA BARAT Teuku Yuliansyah; Iing Saefudin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.18493

Abstract

Jalancagak adalah sebuah kecamatan di Kabupaten Subang, Provinsi Jawa Barat, Indonesia. Berada di wilayah Subang bagian selatan dengan jarak ke ibu kota kabupaten sekitar 18 Kilometer dan 38 Kilometer ke Bandung, Ibukota Provinsi. Topografi Kecamatan Jalancagak adalah area pegunungan dengan ketinggian berkisar 473 - 620 meter di atas permukaan laut yang meliputi 7 (Tujuh) desa. Masalah yang dihadapi mitra : (1) Belum memiliki pemahaman utuh tentang konsep serta manfaat dari Public Relations; (2) Mitra belum memiliki kemampuan dalam melakukan komunikasi yang efektif baik dengan pihak internal ataupun eksternal melalui optimalisasi peran Public Relations BUMDes (Badan Usaha Milik Desa) untuk meningkatkan kerjasama dengan stakeholders. Hal yang besar peluangnya akan mengakibatkan produk dan program dari BUMDes tidak sampai ke publik. Solusi yang dilaksanakan : (1) Pengarahan dalam bentuk pemberian materi tentang konsep /Pola Public Relations BUMDes; (2) Pendampingan oleh tim terkait praktik implementasinya kepada pihak BUMDes dalam meningkatkan komunikasi yang efektif melalui optimalisasi peran Public Relations BUMDes untuk meningkatkan Kerjasama internal /Eksternal dengan para para stakeholders. Hasil yang dicapai ialah : (1) Mitra secara progesif memahami baik secara utuh /Parsial tentang konsep /Pola Public Relations versi BUMDes; (2) Mitra percaya diri dan mampu melakukan komunikasi yang efektif dengan pihak internal /Eksternal melalui optimalisasi peran Public Relations BUMDes dalam konteks meningkatkan kerjasama dengan semua stakeholders melalui program - produk yang ditawarkan.
Disaster Mitigation Communication Pattern of West Java Province of Social Services in the Time of the Pandemic Covid-19 Saefudin, Iing; Iqbal, Mochamad; Asri F, Charisma
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2958

Abstract

According to the Ministry of Social Affairs, the provinces in Indonesia are very prone to disasters. This is due to the geographical location, topographical conditions, climatic conditions, but the terrain, demographic factors, and socio-economic conditions of the people who are prone to disasters. There needs to be a communication process as a social radar that can provide news to other parties as disaster risk reduction. This study aims to be able to analyze the communication patterns of disaster mitigation carried out by the West Java Provincial Social Service in preparing for disaster preparedness and to find out the barriers to disaster mitigation communication, especially during the Covid-19 pandemic. The research was conducted using qualitative descriptive methods such as observations and interviews. The results showed that the West Java Social Service had a disaster mitigation communication pattern based on the Main Tasks of Disaster Management and it was formulated in the form of the TAGANA (Disaster Alert) program for Disaster Alert Village (KSB), TAGANA Entering School, and Planting Mangrove Trees. The implementation of disaster mitigation programs during the Covid-19 pandemic follows health protocols such as distributing masks, checking body temperature, washing hands, and maintaining distance. Semantic barriers become obstacles that hinder disaster mitigation.
Dramaturgi Pemandu Lagu Karaoke Di Kota Garut Firmansyah; Iing Saefudin; Aam Amirudin
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 6 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v1i6.1550

Abstract

The result of this research shows that the karaoke songstyles front stage that the karaoke songwriter in Garut city almost all play the front stage well, which is done like a glamorous, sexy and even open dress, with make-up makeup Thick and even, wearing accessories, using a formal and regular style of language, and attitude and behavior.The back stage of the karaoke songwriter in the city of Garut really plays an intact role, they do not like when on the front stage that cover their situation by actually showing the character of their self Fully naturally and more in good dynamic in the style of language, appearance and style. Impression management of karaoke songwriters in the city of Garut, they do a good impression management to achieve the desired impression in accordance with the goals that want to get by the guitarist before they play the role on the front and back stage by managing the impression such as preparing the setting, clothing , Make-up, language, style and appearance.
Communication Law in Marketing: Paradigms in maintaining Corporate Identity, Reputation and Brand Image Iing Saefudin
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 2 (2023): PENA JUSTISIA
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v22i2.5245

Abstract

This study aims to analyze the role of communication law in marketing as a paradigm that functions to maintain corporate identity, reputation, and brand image. Effective and legal communication is an important element for a company's success in building a strong and sustainable image amidst increasingly tight business competition. This study uses a normative legal research method based on literature studies and analysis of regulations related to marketing communications such as the Electronic Information and Transactions Law. The research results show that the law of effective communication in marketing, summarized in the concept of REACH (Respect, Empathy, Audible, Clarity, and Humble), is very important for building strong relationships between companies and consumers. Respecting and understanding the consumer perspective, and ensuring that messages are delivered clearly and humbly, can increase understanding, trust, and loyalty. In Indonesia, marketing communications are regulated by Law No. 1 of 2024 concerning the Second Amendment to Law No. 11 of 2008 concerning Electronic Information and Transactions (ITE LawITE law), which emphasizes transparency, accuracy, and ethics. Compliance with the ITE Law, which prohibits defamation, the spread of fake news, the use of personal data without permission, and the presentation of deceptive data, helps companies build a good reputation and maintain positive relationships with consumers. Overall, communication law not only protects consumers but also serves as a strategic tool for companies to achieve sustainability and growth in a competitive market
Overcoming Marketing Communication Challenges in Startup Companies Iing Saefudin
Jurnal Scientia Vol. 13 No. 04 (2024): Education and Sosial science, September-December 2024
Publisher : Sean Institute

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Abstract

Startups are companies that operate in a dynamic environment with unique challenges, including in marketing communications. This study aims to identify and analyze the marketing communication challenges faced by startup companies, and to offer effective strategies to overcome them. The research method used is a descriptive qualitative approach, with data collection through in-depth interviews, case studies, and literature analysis. The results of the study indicate that startup companies face a number of challenges in implementing effective marketing communications, including budget constraints, difficulties in building brand awareness, and challenges in conveying the unique value of the product to the audience. However, startups can overcome these challenges by utilizing more cost-effective digital platforms, optimizing the use of data to assess marketing results, and maintaining flexibility in adapting to rapid market changes. Success in marketing communications also depends on the startup's ability to design creative and responsive campaigns to market needs, which in turn can support their growth and competitiveness in a competitive market.
Leveraging User-Generated Content As A Marketing Communication Strategy Iing Saefudin
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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Abstract

This study aims to analyze the use of User-Generated Content (UGC) as an effective marketing communication strategy in increasing consumer engagement and building brand image. In the digital era, UGC, which is user-generated content such as reviews, photos, videos, and testimonials, has become an influential marketing tool because it provides authenticity and trust to consumers. This study uses a qualitative descriptive approach with data collection through literature studies. The results of this study indicate that the use of User-Generated Content (UGC) in marketing communication strategies can have a positive impact on consumer trust and engagement. UGC, which is considered more authentic because it comes from real consumer experiences, has succeeded in increasing user interaction with brands and expanding marketing reach through content sharing. Additionally, while UGC has many benefits, the study also identified several challenges, such as moderation issues, negative content, and the importance of maintaining brand consistency. With the right strategy, companies can overcome these challenges and maximize UGC’s potential to build stronger emotional connections with consumers and improve overall brand image .
Circular Model of Some on Instagram Social Media in Improving the Corporate Image of Cozy Coffee & Eatery Iing Saefudin; Amin, Amin; Amron Maroghi Ash; Elfarras Az Zahra
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 09 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) October 2025
Publisher : Sean Institute

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Abstract

This study aims to analyze the application of the Circular Model of Some and Types on Instagram to enhance the corporate image of Cozy Coffee & Eatery. In the digital era, social media has become an important tool for companies to build communication and relationships with the public. This study used a qualitative method with a descriptive approach, using data collection techniques such as observation, interviews, and documentation of the activities of the @cozy_caffeandeatery Instagram account. The results indicate that the application of the Circular Model of Some, which includes the aspects of Share, Optimize, Manage, and Engage, has been effective. In the Share aspect, the account is able to convey information and messages efficiently to the public. In the Optimize aspect, the use of hashtags and collaboration with influencers helps expand reach and strengthen promotional strategies. The Manage aspect demonstrates consistent content management through uploads of feeds, reels, and promotional videos. Meanwhile, the Engage aspect reflects active interaction with the audience through comment replies, giveaways, and promotional programs that increase customer engagement. Overall, the application of the Circular Model of Some and Types on the @cozy_caffeandeatery Instagram account has proven effective in building a positive image, increasing engagement, and strengthening brand identity among the public.
Co-Authors Aam Amirudin Amin Amin Amron Maroghi Ash Asri F, Charisma Elfarras Az Zahra Firmansyah Fitranandan, Charisma Asri Iqbal, Mochamad Mochamad Iqbal Teuku Yuliansyah