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All Journal Al-Kharaj: Journal of Islamic Economic and Business Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin
Syifa Rahadatul Aisyi
Universitas Muhammadiyah Sukabumi
Economics, Econometrics & Finance Nursing Public Health Social Sciences Other

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Sosialisasi Kolaborasi Inovatif Dengan Samsat Dalam Peningkatan Kesadaran dan Kepatuhan Pajak di Kota dan Kabupaten Sukabumi Bagi Wajib Pajak Pemula Idang Nurodin; Fitriani Fitriani; Hani Handayani; Hanny Maulia Yusup; Irna Destiana Yusuf; Sri Mulyani; Syifa Rahadatul Aisyi
Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Vol. 3 No. 2 (2025): Nopember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/ecos-preneurs.v3i2.409

Abstract

Increasing tax awareness and compliance among the younger generation is key to expanding the regional tax base and supporting sustainable development. Through the Independent Learning Community Service Program (KKN MBKM), the University of Muhammadiyah Sukabumi, in collaboration with the Sukabumi Tax Administration and Tax Office (P3DW SAMSAT), conducted a Motor Vehicle Tax (PKB) outreach program for high school students as first-time taxpayers. This activity was conducted in four schools in Sukabumi Regency using an educational and interactive approach, including facilitator training, observation, digital material development, and technology-based quizzes. Results demonstrated high participant enthusiasm, increased understanding of tax obligations, and increased utilization of digital regional tax services. This program not only impacted public tax literacy but also provided contextual field experience for students. This synergy between educational institutions and government agencies provides an effective collaborative model for developing a tax-conscious and socially responsible young generation.
The Influence of Influencer Credibility on Wardah's Impulsive Buying Intention Through the Mediation of Brand Attitude and Product Attractiveness Syifa Rahadatul Aisyi; Muh. Abdul Aziz; Leonita Siwiyanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countrie
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11836

Abstract

The rapid development of digital marketing has encouraged cosmetic companies to utilize influencer marketing strategies to influence consumer perceptions and purchasing behavior. This study aims to analyze the influence of influencer credibility on impulsive purchase intention through the mediating roles of brand attitude and product attractiveness among Wardah consumers in Sukabumi. This research employs a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 161 respondents who had purchased Wardah products through TikTok Shop in Sukabumi. The sampling technique used was purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) with AMOS software. The results indicate that influencer credibility, represented by influencer attractiveness and influencer trustworthiness, has a positive and significant effect on brand attitude and product attractiveness. Furthermore, brand attitude and product attractiveness have a positive and significant influence on impulsive purchase intention. The mediation analysis shows that brand attitude and product attractiveness play important roles in explaining the relationship between influencer credibility and impulsive purchase intention. These findings indicate that credible influencers can strengthen consumers’ positive perceptions toward brands and products, which ultimately encourages spontaneous purchasing behavior. This study contributes to digital marketing literature by explaining the mechanism through which influencer credibility affects impulsive buying behavior in the cosmetic industry. The findings provide practical implications for cosmetic companies in selecting credible influencers and developing effective digital marketing strategies.
Co-Authors Fitriani Fitriani Hani Handayani Hanny Maulia Yusup Idang Nurodin Irna Destiana Yusuf Leonita Siwiyanti Muhammad Abdul Aziz Sri Mulyani