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All Journal Jurnal Penelitian Agama Hindu Toba: Journal of Tourism, Hospitality, and Destination
I Made Weda Satia Negara
Politeknik Nasional Denpasar
Religion Humanities Education Social Sciences

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Understanding Destination Image of Eka Karya Botanical Garden, Bali: A Tourist Perspective: . Anak Agung Ayu Ribeka Martha Purwahita; Jesihando R. Tulung; Ni Putu Rika Sukmadewi; I Made Weda Satia Negara
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6555

Abstract

This study investigates the destination image of Eka Karya Botanical Garden Bali by analyzing tourists’ perceptions through cognitive, affective, and conative dimensions. Employing a descriptive qualitative approach, data were collected from domestic and international visitors using in-depth interviews, participant observations, and documentation of both official sources and online reviews. The findings reveal that, in the cognitive dimension, tourists highly value the uniqueness of the tropical plant collections, the cool mountain climate, and the educational facilities, although shortcomings in infrastructure and supporting facilities such as shuttle buses, signage, and toilets were noted. In the affective dimension, the majority of tourists associated the garden with positive feelings of peace, refreshment, and relaxation, while external factors such as overcrowding and unfavorable weather occasionally disrupted the experience. In the conative dimension, domestic tourists expressed a high intention to revisit, particularly for family recreation and educational purposes, whereas international tourists tended to regard one visit as sufficient. However, their strong willingness to recommend the destination through word-of-mouth and online platforms indicates significant indirect promotional value. Overall, this research highlights that the destination image of Eka Karya Botanical Garden Bali is shaped not only by its cognitive attributes but also by its emotional appeal and its ability to stimulate behavioral responses. These findings provide both theoretical contributions to destination image studies and practical insights for destination managers in enhancing the competitiveness of nature-based and educational tourism destinations in Indonesia.
Strategi Pengembangan Destinasi Wisata Berbasis Ekoteologi Hindu di Desa Wisata Suranadi Kabupaten Lombok Barat Ni Putu Rika Sukmadewi; Ni Nyoman Harnika; I Made Weda Satia Negara
Jurnal Penelitian Agama Hindu Vol 10 No 4 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/jpah.v10i4.5409

Abstract

Tourism villages, as a representation of Community-Based Tourism (CBT), position local communities as the primary actors in destination management. This is closely related to local communities' active engagement in preserving cultural heritage while simultaneously improving the village economy. Suranadi Village, a cultural tourism village located in West Lombok Regency, possesses strong cultural and ecological capital; however, it faces challenges in the form of declining competitiveness caused by weak institutional systems, limited infrastructure, and the risk of cultural commodification. This study aims to formulate a development strategy for tourism destinations based on Hindu ecotheology in Suranadi Village. This research employs a qualitative method with a case study approach. The results indicate that Suranadi Village possesses unique capital in the form of a temple complex featuring Panca Tirta (five sacred water springs) within a protected forest landscape, which can serve as the basis for Hindu ecological principles. Suranadi Village has a distinctive profile as a locus of Hindu spirituality on Lombok Island, intrinsically linked to a protected forest area rich in flora and fauna. Procedurally, the urgent initial steps include documenting physical and non-physical facilities, developing a zoning map, and formulating a code of ethics agreed upon by the traditional stakeholders (temple priest) of Suranadi. The study concludes that the integration of Hindu culture and ecology can be established through ecological zoning based on the tri mandala concept, visitor codes of conduct, and the strengthening of institutional capacity. This establishment is expected to restore competitiveness, safeguard the authority of cultural heritage, and simultaneously strengthen the conservation of the protected forest.
Co-Authors Anak Agung Ayu Ribeka Martha Purwahita HARNIKA, NI NYOMAN Jesihando R. Tulung Ni Putu Rika Sukmadewi Ni Putu Rika Sukmadewi