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All Journal GANEC SWARA Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Penelitian Agama Hindu Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Widya Sandhi: Jurnal Kajian Agama, Sosial dan Budaya Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Lektur Keagamaan Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation Engagement: Jurnal Pengabdian Kepada Masyarakat
HARNIKA, NI NYOMAN
Institut Agama Hindu Negeri Gde Pudja Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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STRATEGI PEMASARAN DODOL NANGKA PADA UD. WARNA SARI DI DESA SURANADI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT I GUSTI AGUNG DIDIT EKA PERMADI; NI NYOMAN HARNIKA
GANEC SWARA Vol 15, No 1 (2021): Maret 2021
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i1.200

Abstract

     UD. Warna Sari is agroindustry of various kinds of food, namely jackfruit lunkhead, soursop lunkhead, pineapple dodol, sticky rice lunkhead, banana chips, sweet potato chips, and others. The purpose of this study is to analyze the marketing strategy of jackfruit dodol at UD. Warna Sari in Suranadi Village, Narmada District, West Lombok Regency. This research is a descriptive study. The data analysis tool used in this study is the SWOT analysis (Strength, Weakness, Opportunity, and Threats). Based on the results of the SWOT analysis, it can be concluded that the Internal Strategic Factor Analysis Summary (IFAS) has a value of -1.692 while the External Strategic Factor Analysis Summary (EFAS) is 0.04 so that it forms a cartesian coordinate point in Quadrant III (Turn Around Strategy). It can be concluded that the right strategy to be implemented by UD. Warna Sari in Suranadi Village, Narmada District, West Lombok Regency, namely the WO (Weaknesses-Opportunities) Strategy
BENTUK KOMUNIKASI SIMBOLIK TARI REJANG LILIT PADA UPACARA DEWA YAJNA DI DUSUN TANAH EMBET KABUPATEN LOMBOK BARAT NI NYOMAN HARNIKA
GANEC SWARA Vol 14, No 1 (2020): Maret 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.356 KB) | DOI: 10.35327/gara.v14i1.120

Abstract

Arts creativities can be categorized as nyolahang sastra activity. That is because the performance of art is a medium for the delivery of religious teachings and interactions with others. The community of Tanah Embet Hamlet implements communication in rejang convolution dance through various dance movements as symbols, a form of non verbal communication that is full of meaning. The purpose of this study is to analyze and describe the process and form of communication of the symbolic dance of twisted rejang dance. Data collection is done by means of observation, interviews, documentation. Data analysis used descriptive analysis The results showed that the symbolic communication forms of the rejang lilit dance in the deity of Yajña in Tanah Embet were (1) transcendent communication in the verbal form of spells and in the form of nonverbal offerings; (2) interpersonal communication in the form of nonverbal gong sounds; (3). Group communication in the form of verbal words stakeholders or languages and in the form of non-verbal dance movements twisted rejang.
EFEKTIFITAS KOMUNIKASI PERSUASIF PENYULUH AGAMA HINDU NON PNS DALAM MEMBINA KELUARGA DHARMIKA DI KOTA MATARAM NI NYOMAN HARNIKA
GANEC SWARA Vol 15, No 2 (2021): September 2021
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i2.229

Abstract

Communications and a man holding a role which is very important in the life of a day man. Due to the communication of man can perform interactions with others. An extension of Hinduism that has the duty to spread the teachings of Hinduism to the people of the Hindu with the purpose of the people Hindu to implement the teachings of religion with good. Communications are carried by extension Hinduism Non PNS in fostering people of Hindu is communication persuasive, communication that aims to influence the people of Hindu especially families darmika to be able to run the teaching of religion in accordance literary religion. The purpose of this research is to describe communication persuasive non-civil servant Hindu religious instructor in fostering a darmika family. The theory that is used in research this is the theory of the theory of change of attitude (attitude change theory). The method that is used in research this is a study of qualitative descriptive with outlines in communication persuasive extension of Hinduism Non PNS in fostering. The collection of data using purposive side. The result of this research is a persuasive communication process for non-civil servant Hindu religious instructors in fostering darmika families. This is done by taking into account the credibility of the communicator, persuasion in verbal and non-verbal contexts, message selection and media use. The effectiveness of communication persuasive in research this is the occurrence of a change in family darmika as srada were done by family darmika is getting stronger, things are seen from the family darmika implement the Tri Hita Karana in life.
WARIGA SEBAGAI MEDIA KOMONIKASI DALAM PENENTUAN DEWASA PADA UPACARA PERKAWINAN UMAT HINDU DI KOTA MATARAM NI NYOMAN HARNIKA
GANEC SWARA Vol 13, No 1 (2019): Maret 2019
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.992 KB) | DOI: 10.35327/gara.v13i1.56

Abstract

This research is a descriptive study which aims to determine the existence of wariga as a medium of communication in the determination of dewasa at Hindu wedding ceremonies in the city of Mataram, and the communication process in determining dewasa at the Hindu wedding ceremony in the city of Mataram and the implications of using wariga as a communication medium in determining dewasa at the wedding ceremony of Hindus in the city of Mataram.     The results of the study show that the existence of wariga is still used as a guideline in the determination of dewasa by Hindus in the city of Mataram. The communication process in determining the adults at the wedding ceremony of Hindus in the city of Mataram by using wariga took place at the level of the Paruman Pandita PHDI Province of West Nusa Tenggara, and at the level of groups and individuals. The implications of wariga as a medium of communication at the wedding ceremony of Hindus in the city of Mataram are: 1) Increasing friendship between Hindus. 2) There is satisfaction and pleasure for Hindus who carry out wedding ceremonies. 3) The same understanding of pedagogies. 4) Increase the level of belief in Hindus towards the implementation of the Yajna. 5) Reducing differences of opinion about manhood in implementing the yajna. Breaking the wariga ban is bad for brides (brides) to get divorced, not have children or quarrel in the household.
Strategi Komunikasi Melalui Media Visual Penyuluh Agama Hindu Pada Masa Pandemi Covid-19 di Kota Mataram Ni Nyoman Harnika
Jurnal SASAK : Desain Visual dan Komunikasi Vol 2 No 2 (2020): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v2i2.910

Abstract

The Covid-19 pandemic has a large influence on the social interactions of Hindu religious counselors to communicating Hindus religious teachings. This is due to government policies that apply social distancing or keep a distance of one to two meters, and do not involve large numbers of people who can cause crowds. This policy has led to changes in the social interaction of a Hindu religious counselor in carrying out his duties as an instructor in communicating Hindu"s religious teachings.This study used a qualitative research method that took place in the city of Mataram, with the object of research being Hindu religious extension workers who had a duty area in the city of Mataram.The communication strategy carried out by Hindu religious counselors during the Covid-19 pandemic was to use visual media in the form of pictorial messages containing religious teachings, animations containing stories containing moral messages and religious teachings, and spiritual videos from Hindu saints. This visual media is channeled using whatshap social media because it is considered very effective in disseminating information, is widely used and known to the public. Information is disseminated through group messages, then discussions and questions and answers are held in each group to find out the audience or communicant's feedback. Group communication through whatshap group chat is able to bridge communication between Hindus religious counselors and the assisted community during a pandemic where direct contact and mass gathering in large numbers cannot be carried out.
RETORIKA DHARMA WACANA PADA ANAK BERKELAINAN PENDENGARAN (TUNA RUNGGU) DI SLB MATARAM Ni Nyoman Harnika; Ketut Yuniati
Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Vol 6, No 1 (2022)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55115/duta.v6i1.2028

Abstract

Communication about Hindu religious teachings are need everyone without _ except child different . Child worthy have different types , wrong _ the only one is child different hearing ( deaf ). Implementation communication to child deaf could conducted with carry out the dharma of discourse , however implementation different implementation of discourse dharma on usually . Problem in study this is how retorika dharma discourse on child different hearing ( deaf ) at SLB Mataram City . Method study in study this is use method qualitative descriptive that is describe retorica dharna discourse on child different hearing ( deaf ). Results study this is retorica pendharna discourse is communicate Hindu religious teachings with two type communication that is verbal and nonverbal communication and tucked in a little humorKeywords : Retorika, discourse dharma, deaf
PENGEMBANGAN PEMASARAN DARING PRODUK DODOL NANGKA PADA UD. WARNA SARI DI DESA SURANADI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT I Gusti Agung Didit Eka Permadi; Ni Nyoman Harnika
Widya Sandhi Vol 12 No 1 (2021)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.528 KB) | DOI: 10.53977/ws.v0i0.311

Abstract

Penyuluhan ini bertujuan supaya pihak manajemen UD. Warna Sari mengetahui bahwa pengembangan pemasaran daring atau e-marketing untuk produk dodol nangkanya selama masa pandemi COVID 19 sangat penting untuk dilaksanakan supaya eksistensi perusahaannya tetap terjaga. Materi penyuluhan disajikan menggunakan alat bantu LCD Projector dan slide powerpoint. Materi penyuluhan mencakup strategi pengembangan pemasaran daring atau e-marketing untuk produk dodol nangka selama masa pandemi COVID 19 dan pemanfaatan market place seperti facebook, instagram, bukalapak, tokopedia, dan whatsapp messenger yang menjadi media sosial sekaligus market place yang potensial bagi UD. Warna Sari. Kesimpulan yang dapat diperoleh dari kegiatan penyuluhan ini adalah aplikasi e-marketing memberikan peluang besar bagi pemasar, dalam hal ini pemasar adalah UD. Warna Sari sendiri untuk menekan biaya dan meningkatkan kepuasan pelanggan melalui layanan yang lebih cepat dan interaksi pemasaran yang lebih interaktif, real-time, dan efisien.
TARI REJANG LILIT DALAM UPACARA DEWA YAJÑA SEBAGAI DAYA TARIK PARIWISATA BERBASIS BUDAYA DI TANAH EMBET LOMBOK BARAT Ni Nyoman Harnika
Widya Sandhi Vol 13 No 1 (2022)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.731 KB) | DOI: 10.53977/ws.v13i1.511

Abstract

The art of rejang lilit dance performed by Hindu women in Dusun Tanah Embet as acomplement to the dewa yajña ceremony has a very important position in carrying outHindu religious ceremonies. In this regard, this rejang lilit dance also has the potential tobe a cultural-based tourist attraction, especially related to the implementation of Hinduism.This study was designed in a qualitative descriptive method in order to describe theperformance of the rejang lilit dance in relation to the implementation of Hinduism andalso as a tourist attraction. Based on the results of this study, two findings were foundrelated to the performance of the rejang lilit dance. First, the rejang lilit dance as one ofthe sacred dance types owned by the Hindu community in Dusun Tanah Embet is veryimportant in completing the dewa yajña ceremony activities which are carried out intemples managed by the Hindu community of Dusun Tanah Embet. This rejang lilit dance61is a form of embodiment of a sense of devotion to Ida Sang Hyang Widhi Wasa and at thesame time embodies the splendor of the implementation of the dewa yajña ceremony.Second, the performance of the rejang lilit dance in a series of dewa yajña ceremonies alsohas the potential to attract tourists visiting the area. The rejang lilit dance performance atthe time of the melasti ceremony on the beach has the potential to be watched by touristswho are traveling in that location. In this regard, it is necessary to think ahead that thispotential can be used as an aspect in the development of cultural tourism related to theimplementation of Hinduism
Pembinaan Potensi Kearifan Lokal dalam Mewujudkan Generasi Muda Hindu Sadar Wisata Rieka Yulita Widaswara; Ni Putu Sasmika Dewi; Sayu Kadek Jelantik; I Ketut Putu Suardana; Ni Nyoman Harnika
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 1 No 2 (2022): December 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1071.792 KB) | DOI: 10.53977/sjpkm.v1i2.778

Abstract

Community Service Activities carried out by the Cultural and Religious Tourism Study Program in 2021 in Karang Kubu Hamlet, Bilebante Village, Pringgarata District, Central Lombok Regency, NTB Province. This hamlet was chosen as the location of the dedication because it has the potential for local wisdom, especially for the younger generation of Hindus, besides that Bilebante village is a tourist village that has beautiful natural charm. The methods used in this service are lectures, discussions and also practices which are carried out for five days from morning to evening. As for the results of the coaching, namely the practice of praying together between the temple implementing team and community members, especially the younger generation of Hindus. Furthermore, there is development of regional dances, namely Balinese dance, yoga coaching, public speaking for dharma discourse and also master of ceremonies, and also creation of promotional video content for the Bilebante tourist village by exploring the beauty of the village with narration using three languages, namely Balinese as a regional language, Indonesian. as the national language and English as the international language. The video content is expected to become a promotional event for the Bilebante tourist village through digital media.
Strategi Komunikasi dalam Pengembangan Desa Agro Wisata di Desa Manggala Lombok Utara Sayu Kadek Jelantik; Rieka Yulita Widaswara; I Ketut Putu Suardana; Ni Putu Sasmika Dewi; Ni Nyoman Harnika; Ida Kade Suparta; I Kadek Dwi Jendra Panida
Dharma Sevanam : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2023): Juny 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sjpkm.v2i1.924

Abstract

The IAHN Gde Pudja Mataram Cultural and Religious Tourism Study Program is located in Manggala Village, North Lombok in 2022. This community service activity aims to provide training in developing the agro-tourism village they have. Attraction Manggala Village, which is in the middle of the Pusuk forest, is an agro-tourism area that has a special place in the hearts of tourists. The agro-tourism potential developed in Manggala Village, North Lombok Regency, utilizes natural resources and typical mountain plantations to be excellent in Manggala Village to be better developed into an agro-tourism village so that the implementation of an effective communication strategy with the media and utilizes the human resources involved in it. This research was conducted to examine communication strategies in the development of agro-tourism villages in Manggala Village, North Lombok. The purpose of this research is to analyze the communication strategy process for developing agro-tourism villages in Manggala Village, North Lombok. The method used in this research is descriptive qualitative with an expose facto approach and uses observation, interview, and documentation techniques to collect data. The results of research conducted in the community service program Undergraduate Cultural and Religious Tourism Study Program provide counseling on human resource development materials and Agro-tourism products and training on packaging agro-tourism products through digital media by conceptualizing plantation activities and products in the form of spices, sugar palm cultivation, and bamboo as well as training on the packaging of natural and cultural tourism products where there is an important element in the communication strategy process, namely the existence of communicators, namely the community and government as the driving force in developing an agro-tourism village in Manggala Village, North Lombok. The second element is the message that is conceptualized in the form of verbal and non-verbal messages that contain ideas that are collaborated with noble values ​​that exist in the community of Manggala Village, North Lombok, for example reading materials for planting types of plants that have economic value. The third element is the media used to package messages for agro-tourism products with digital media. The fourth element is shooting prospective tourists with clear targets so that the communication strategy implemented can work effectively.
Co-Authors Gunada, I Wayan Agus I GUSTI AGUNG DIDIT EKA PERMADI I Kadek Dwi Jendra Panida I Ketut Putu Suardana I Wayan Sutama IDA KADE SUPARTA Ketut Yuniati Lestari, Ni Wayan Ria Ni Putu Sasmika Dewi Prajawati, Yani Timor Rahmanu, I Wayan Eka Dian Rieka Yulita Widaswara Sayu Kadek Jelantik Sukmadewi, Ni Putu Rika Sutriani, Ida Ayu Nyoman