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All Journal Jurnal Master Pariwisata (JUMPA) Toba: Journal of Tourism, Hospitality, and Destination
Ni Putu Rika Sukmadewi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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POTENSI DAN PENGEMBANGAN DESA WISATA SURANADI DI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT Ni Putu Rika Sukmadewi; I Nyoman Darma Putra; I Wayan Suardana
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p12

Abstract

Indonesia has many areas with the various tourism potentials but faces obstacles in the management, one of them is Suranadi Tourism Village in Narmada District, West Lombok Regency. This research aimed to analyze 1) the potential and tourism management system in Suranadi Tourism Village; 2) internal and external factors affecting the development of Suranadi Tourism Village; 3) the development strategy of Suranadi Tourism Village. This research applies some theories such as tourism destination development theory by Cooper (1993), irridex theory by Doxey (1976), and tripartite attraction design theory by Gunn (1972). This research used qualitative approach with descriptive method. Data obtained through interviews and observation. The method of data analysis in this research is by qualitative data analysis and SWOT analysis. The results showed that the potential of Suranadi Village as a cultural tourism village that is the potential of nature and culture. The various of potentials in the Suranadi Tourism Village as a whole has not managed professionally and optimally so that economic benefits are not fully felt for local community. The results of SWOT matrix analysis showed that there are four alternative strategies generated such as SO strategy (Strengths-Opportunities), ST strategy (Strengths-Threats), WO strategy (Weaknesses-Opportunities), WT strategy (Weaknesses-Threats). Keywords: tourism potential, development strategy, Suranadi Tourism Village, SWOT
Understanding Destination Image of Eka Karya Botanical Garden, Bali: A Tourist Perspective: . Anak Agung Ayu Ribeka Martha Purwahita; Jesihando R. Tulung; Ni Putu Rika Sukmadewi; I Made Weda Satia Negara
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6555

Abstract

This study investigates the destination image of Eka Karya Botanical Garden Bali by analyzing tourists’ perceptions through cognitive, affective, and conative dimensions. Employing a descriptive qualitative approach, data were collected from domestic and international visitors using in-depth interviews, participant observations, and documentation of both official sources and online reviews. The findings reveal that, in the cognitive dimension, tourists highly value the uniqueness of the tropical plant collections, the cool mountain climate, and the educational facilities, although shortcomings in infrastructure and supporting facilities such as shuttle buses, signage, and toilets were noted. In the affective dimension, the majority of tourists associated the garden with positive feelings of peace, refreshment, and relaxation, while external factors such as overcrowding and unfavorable weather occasionally disrupted the experience. In the conative dimension, domestic tourists expressed a high intention to revisit, particularly for family recreation and educational purposes, whereas international tourists tended to regard one visit as sufficient. However, their strong willingness to recommend the destination through word-of-mouth and online platforms indicates significant indirect promotional value. Overall, this research highlights that the destination image of Eka Karya Botanical Garden Bali is shaped not only by its cognitive attributes but also by its emotional appeal and its ability to stimulate behavioral responses. These findings provide both theoretical contributions to destination image studies and practical insights for destination managers in enhancing the competitiveness of nature-based and educational tourism destinations in Indonesia.
Co-Authors Anak Agung Ayu Ribeka Martha Purwahita I Made Weda Satia Negara I Nyoman Darma Putra I Wayan Suardana Jesihando R. Tulung