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All Journal QISTINA: Jurnal Multidisiplin Indonesia Journal of Business Inflation Management and Accounting
Rina Kartika Warasati
Universitas Negeri Medan
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing

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Analisis Hubungan Digital Marketing Skills Dengan Kinerja Penjualan Produk Mahasiswa di Marketplace Shopee Paula Florensia Munthe; Rina Kartika Warasati; Azra Lena Nuraina; Naila Zuhra; Muhammad Ilham Fiqri
QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7562

Abstract

This study aims to analyze the relationship between Digital Marketing Skills and the Sales Performance of Student Products on the Shopee Marketplace. The research employed a quantitative associative method, with a sample of 52 students actively selling on Shopee, selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using normality, linearity, and Pearson correlation tests with SPSS 26. The results prove a strong and significant positive relationship between the two variables, with a Pearson correlation coefficient of 0.795 and a significance of 0.000. This indicates that the higher the students' digital marketing skills such as online promotion, account management, and content creation the higher the sales performance of their products on the Shopee Marketplace. These findings reinforce the Resource-Based View (RBV) theory, which positions digital skills as a strategic internal resource for achieving a competitive advantage and enhancing sales performance in the digital economy era
The Impact of Pancasila Values For Digital Economy in Small Enterprises Mica Siar Meiriza; Alfi Nura; Rebecca Putri Sihaloho; Rojelita Catrina Simarmata; Azra Lena Nuraina; Rina Kartika Warasati; Olivia Sembiring
Journal of Business Inflation Management and Accounting Vol. 2 No. 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/bima.v2i1.4806

Abstract

This study examines how Pancasila values are implemented in digital businesses, particularly small enterprises, in Pasar Raya MMTC. The research aims to understand how Pancasila principles such as social justice, unity, and moral values are applied in the digital economy. A survey was conducted with 80 customers at Pasar Raya MMTC to assess their perceptions of small business practices aligning with Pancasila. The results indicate that small business owners who demonstrate moral principles, consider customer interests, and promote equitable offerings and treatment positively influence customer comfort and trust in digital transactions. The findings suggest Pancasila provides a valuable framework for ethical digital business practices that can support the growth and inclusion of small enterprises.
Co-Authors Alfi Nura Azra Lena Nuraina Mica Siar Meiriza Muhammad Ilham Fiqri Naila Zuhra Olivia Sembiring Paula Florensia Munthe Rebecca Putri Sihaloho Rojelita Catrina Simarmata