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All Journal QISTINA: Jurnal Multidisiplin Indonesia Jurnal Simki Economic
Azra Lena Nuraina
Universitas Negeri Medan
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing

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Dampak Tingkat Pendidikan terhadap Kemiskinan di Sumatera Utara Tahun 2017-2021 Rey Septanislaus Togatorop; Maysri Handayani Putri Sinaga; Nazwa Aulia Putri; Roihanah Hafifah; Azra Lena Nuraina
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.660

Abstract

This research aims to investigate the relationship between education level and poverty level in North Sumatra during the 2017-2021 period. The data used was sourced from the Central Statistics Agency (BPS) and analyzed using the linear regression method via the Statistical Package for the Social Sciences (SPSS) software. The research sample includes secondary data that records education levels and poverty levels in North Sumatra. The results of the analysis show that there is a significant relationship between the level of education and the level of poverty in the region.
Analisis Hubungan Digital Marketing Skills Dengan Kinerja Penjualan Produk Mahasiswa di Marketplace Shopee Paula Florensia Munthe; Rina Kartika Warasati; Azra Lena Nuraina; Naila Zuhra; Muhammad Ilham Fiqri
QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7562

Abstract

This study aims to analyze the relationship between Digital Marketing Skills and the Sales Performance of Student Products on the Shopee Marketplace. The research employed a quantitative associative method, with a sample of 52 students actively selling on Shopee, selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using normality, linearity, and Pearson correlation tests with SPSS 26. The results prove a strong and significant positive relationship between the two variables, with a Pearson correlation coefficient of 0.795 and a significance of 0.000. This indicates that the higher the students' digital marketing skills such as online promotion, account management, and content creation the higher the sales performance of their products on the Shopee Marketplace. These findings reinforce the Resource-Based View (RBV) theory, which positions digital skills as a strategic internal resource for achieving a competitive advantage and enhancing sales performance in the digital economy era
Co-Authors Maysri Handayani Putri Sinaga Muhammad Ilham Fiqri Naila Zuhra Nazwa Aulia Putri Paula Florensia Munthe Rey Septanislaus Togatorop Rina Kartika Warasati Roihanah Hafifah