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All Journal Jurnal Agriculture Jurnal Publikasi Pengabdian Masyarakat: Inovasi dan Pemberdayaan
Natasya Ramadhana
Politeknik Pembangunan Pertanian Medan
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Pelatihan Digital Marketing untuk Meningkatkan Kompetensi Pemasaran Produk Sayuran Hidroponik pada Mahasiswa Polbangtan Medan Ameilia Zuliyanti Siregar; Gusti Setiavani; Addiena Kinanthi Alfiah; Riki Rahmadani; Pandu Arasy Baihaqi; Nur Nadia Febrianti Fatihah Putri; Nilam Abelia; Puan Rahma Octora Batubara; Putri Jingga Mahrani Harahap; Natasya Ramadhana
Jurnal Publikasi Pengabdian Masyarakat: Inovasi dan Pemberdayaan Vol. 2 No. 1 (2026): Jurnal Publikasi Pengabdian Masyarakat: Inovasi dan Pemberdayaan
Publisher : YAYASAN YASZOY CAYAHA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71049/mdsamb89

Abstract

Perkembangan budidaya sayuran hidroponik sebagai bagian dari sistem pertanian modern memerlukan dukungan strategi pemasaran yang efektif, khususnya melalui pemanfaatan media digital. Namun, keterbatasan pengetahuan dan keterampilan pemasaran online masih menjadi kendala utama dalam pengembangan usaha hidroponik di lingkungan pendidikan vokasi. Penelitian ini bertujuan untuk menganalisis efektivitas pelatihan pemasaran sayuran hidroponik secara online terhadap peningkatan literasi dan kompetensi pemasaran anggota (mahasiswa) Hidroponik Politeknik Pembangunan Pertanian (Polbangtan) Medan. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan pre-test dan post-test. Kegiatan dilaksanakan pada bulan November hingga Desember 2025 di Desa Paya Geli, Kecamatan Sunggal, Kabupaten Deli Serdang, Sumatera Utara, melalui empat tahap, yaitu observasi dan identifikasi permasalahan, penyebaran kuesioner awal, sosialisasi pemasaran online, serta evaluasi. Hasil penelitian menunjukkan adanya peningkatan skor rata-rata peserta dari 83 pada pre-test menjadi 98 pada post-test atau meningkat sebesar 15.30%. Nilai normalized gain (N-gain) sebesar 0,88 berada pada kategori tinggi, yang menandakan bahwa pelatihan sangat efektif dalam meningkatkan kompetensi pemasaran online peserta. Pelatihan ini mampu meningkatkan literasi digital, keterampilan promosi melalui media sosial, serta pemahaman strategi pemasaran produk hidroponik. Meskipun demikian, masih terdapat kendala teknis terkait distribusi produk dan sarana pendukung pemasaran online yang perlu mendapatkan perhatian untuk keberlanjutan program.
Penerapan Pupuk Organik Cair Urine Kambing Dan Limbah Buah Terhadap Pertumbuhan Tanaman Semangka Natasya Ramadhana; Elrisa Ramadhani; Maya Sari
Agriculture Vol. 21 No. 1 (2026): Jurnal Agriculture
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agrotek.v21i1.10991

Abstract

This study was motivated by the high dependence of farmers on inorganic fertilizers, which may reduce soil fertility, and the underutilization of organic wastes such as goat urine, pineapple peels, and banana peels as liquid organic fertilizer (LOF). The objectives of this study were to analyze the effect of LOF derived from goat urine, pineapple peels, and banana peels on the growth and yield of watermelon (Citrullus lanatus), determine the optimum application rate, and evaluate farmers' acceptance and adoption of the technology. The study was conducted from March to May 2026 in Sei Bamban District, Serdang Bedagai Regency, using a non-factorial Randomized Complete Block Design (RCBD) consisting of five treatments and five replications. The treatments were P0 (control), P1 (50 ml + 20 ml), P2 (100 ml + 35 ml), P3 (150 ml + 50 ml), and P4 (200 ml + 65 ml). Observed variables included vine length, number of leaves, flowering age, fruit weight, fruit length, and fruit diameter at harvest (55 days after planting). Data were analyzed using analysis of variance (ANOVA) followed by Duncan's Multiple Range Test (DMRT) at the 5% significance level, while extension effectiveness was evaluated through pre-test and post-test assessments. The results indicated that the application of liquid organic fertilizer significantly affected all growth and yield parameters of watermelon. Treatment P4 produced the best vegetative growth and yield compared with the other treatments. Extension activities also improved farmers' knowledge, attitudes, and adoption of the technology. Therefore, liquid organic fertilizer derived from goat urine, pineapple peels, and banana peels has the potential to serve as an effective, environmentally friendly, and sustainable alternative fertilizer for watermelon cultivation. Keywords: banana peel, goat urine, liquid organic fertilizer, pineapple peel, watermelon.
Co-Authors Addiena Kinanthi Alfiah Ameilia Zuliyanti Siregar Maya Sari Nilam Abelia Nur Nadia Febrianti Fatihah Putri Pandu Arasy Baihaqi Puan Rahma Octora Batubara Putri Jingga Mahrani Harahap Ramadhani, Elrisa Riki Rahmadani setiavani, gusti