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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Journal of Computer Science and Technology Application
Muhamad Ikhsan Mustopa
University of Raharja
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Other

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Addressing the Scalability Trilemma for Mass Market Gamichain Applications Ayun Maduwinarti; Muhamad Ikhsan Mustopa; Henry Zainarthur
CORISINTA Vol 3 No 1 (2026): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v3n1

Abstract

The convergence of blockchain technology and gamification has led to the emergence of Gamichain ecosystems that are increasingly adopted in digital business environments to enhance user engagement, transparency, and value exchange. Despite this potential, the blockchain scalability trilemma, which involves trade offs between decentralization, security, and scalability, remains a critical barrier to the mass market adoption of Gamichain applications. This study aims to analyze how the scalability trilemma influences the feasibility of large scale Gamichain systems and to identify architectural strategies that enable high frequency transactions and large user participation while preserving system trust. A qualitative conceptual approach supported by comparative case analysis is employed, examining representative implementations such as Axie Infinity, StepN, and Polygon based gaming platforms. The analysis evaluates existing scalability solutions including Layer 2 rollups, sharding mechanisms, and hybrid off chain and on chain architectures across key dimensions of security, decentralization, transaction throughput, and user experience. The results indicate that Layer 2 and hybrid architectures provide the most viable balance for mass market Gamichain deployment, as they significantly improve performance efficiency and transaction cost without substantially undermining decentralization and security guarantees. This study contributes an applied evaluation framework that connects blockchain scalability discourse with practical digital business requirements. In conclusion, scalable Gamichain adoption depends not only on technical scalability solutions but also on strategic architectural alignment with user experience optimization, regulatory readiness, and sustainable digital innovation, thereby supporting broader participation in the global digital economy.
Optimizing Pricing and Digital Marketing to Strengthen Consumer Loyalty in Startupreneur: Optimalisasi Harga dan Digital Marketing untuk Meningkatkan Loyalitas Konsumen Startupreneur Po Abas Sunarya; Muhamad Ikhsan Mustopa; Dwi Julianingsih; Natalie Bibils; Chua Toh Hua
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1224

Abstract

In the digital economy era, consumer loyalty has become a strategic asset for startupreneurs operating amid dynamic competition and information dense markets. This study examines the integrative role between pricing strategies based on Behavioral Economics principles and digital marketing approaches in shaping and enhancing consumer loyalty. Techniques such as anchoring price, scarcity marketing, bundling, and framing are synergistically combined with digital marketing tactics including social media utilization, content personal ization, and micro influencer engagement to create more resonant and recur ring consumer experiences. Through a qualitative method based on litera ture studies and observations of several digital startups in Indonesia, this study finds that ethical price optimization and adaptive digital campaigns not only drive short-term conversions but also build customer trust and retention in the long term. These findings indicate that strategies rooted in consumer behavior understanding and supported by digital marketing technology can serve as an important catalyst for the sustainable growth of startupreneurs. Recommendations are formulated to encourage the implementation of strategies that are not only market-competitive but also aligned with transparency, sustainability, and modern business ethics. The novelty of this study lies in its integrative approach, combining behavioral-based pricing strategies with digital marketing techniques to build consumer loyalty among startupreneurs. This approach remains under explored in the context of startups in developing countries, particularly Indonesia, and thus offers a fresh perspective for sustainable digital business models.
Co-Authors Ayun Maduwinarti Chua Toh Hua Dwi Julianingsih Henry Zainarthur Natalie Bibils Po Abas Sunarya