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All Journal TOFEDU: The Future of Education Journal J-EBI Jurnal Ekonomi dan Bisnis Islam
Yudha Saputra
Universitas Jambi
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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SHOPEE MARKET SHARE CENTRALIZATION AND CHANGES IN INDONESIAN E-COMMERCE MARKET STRUCTURE S. Reza Wildan; Yudha Saputra; Dicky Setiawan; Fadila Ulfah; Ahmad Soleh; Defika Putri Nastiti
J-EBI Jurnal Ekonomi dan Bisnis Islam Vol 5 No 01 (2026): Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam K.H. Sufyan Tsauri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57210/j-ebi.v5.i01.317

Abstract

This study aims to analyze the centralization of market share on Shopee and its implications for changes in the Indonesian e-commerce market structure. The method used is qualitative research with a descriptive-analytical approach and case studies. Data were obtained through literature review and documentation in the form of industry reports, scientific journals, and publications related to the development of e-commerce in Indonesia. The analysis was conducted using the Structure Conduct Performance theoretical framework. The results show an increase in market concentration, characterized by Shopee's dominance in terms of visits and transaction activity compared to its competitors. Aggressive promotional strategies, digital ecosystem integration, and network effects are the main factors strengthening this dominant position. The market structure has shifted from a relatively competitive market to a concentrated oligopoly with a single dominant company. This situation has positive impacts in the form of easier market access and increased transactions for MSMEs, but also has the potential to create dependency and the risk of reduced competition in the long term. Therefore, regulatory oversight is needed to maintain the balance and sustainability of business competition in the Indonesian e-commerce industry.
The Contribution of Cooperatives and Micro, Small, and Medium Enterprises (MSMEs) to Community Welfare in Jambi City, 2020–2025 Yudha Saputra; Dhefarell Jalingga; Dicky Setiawan; Aminah Ramalia
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1778

Abstract

This research looks at how cooperatives and small businesses in Jambi City have helped improve the well-being of the community between the years 2020 and 2025. This study looks at how poverty and economic inequality continue to exist even though the country's economy has been growing in a positive way. The research method used is a qualitative descriptive approach, which focuses on understanding a phenomenon thoroughly by closely examining the actual situation. Studies show that cooperatives and small and medium-sized businesses help improve the well-being of communities by providing jobs, boosting income, and supporting the local economy. However, this contribution hasn't reached its fullest potential because of some challenges, like not having enough money to invest, not having skilled enough workers, not having good access to markets, and not using digital tools properly. This means that even though there are some improvements in community well-being, these benefits are not shared equally, and there are still big differences in wealth and income between different areas. So, to make cooperatives and small businesses play a bigger role in helping the community in a lasting way, it's important to strengthen institutions, train the workforce, and speed up the digital transformation process.
Co-Authors Ahmad Soleh Aminah Ramalia Defika Putri Nastiti Dhefarell Jalingga Dicky Setiawan Fadila Ulfah S. Reza Wildan