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All Journal IRA Jurnal Pengabdian Kepada Masyarakat Journal of Sustainable Economic and Business
Sri Wahyuni
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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The Influence of Perceived Benefits, Trust, Service Quality, Price Perception, and Sustainable Consumption Behavior on Customer Satisfaction and Repurchase Intention Sri Wahyuni; Janfry Sihite
Journal of Sustainable Economic and Business Vol. 3 No. 2 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i2.323

Abstract

This study aims to analyze the influence of service quality, trust, price perception, sustainable consumption behavior, and perceived benefits on customer satisfaction and repurchase intention among Islamic life insurance customers. The primary issue addressed in this study concerns how these factors shape customer satisfaction and repurchase loyalty in the insurance industry. This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data analysis conducted through SmartPLS software. The findings indicate that service quality, trust, and price perception have a positive and significant effect on customer satisfaction. Perceived benefits have a positive effect at the 10% significance level, while sustainable consumption behavior shows a significant but negative effect on customer satisfaction. Furthermore, customer satisfaction has a positive and highly significant effect on repurchase intention. These findings confirm that customer satisfaction plays a central role in building customer loyalty. Therefore, improving service quality, strengthening trust, and ensuring fair price perception represent key strategic priorities in enhancing customers’ repurchase intention in Islamic life insurance services.
Pengenalan dan Pelatihan Robot In-Line untuk Siswa SMK dalam Konteks Industri dan Green Supply Chain Adizty Suparno; Diah Utami; Gilang Awan Yudhistira; Sri Wahyuni
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 3 No 3 (2025): Desember
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v3i3.332

Abstract

This community service program introduces in-line robotic technology to vocational high school students in the Office Management major, focusing on administrative automation within a green supply chain framework. Using an educational, participatory approach, the program includes theoretical material, case studies, hands-on robot assembly, and reflective discussions. Results show that students grasped basic robotic concepts, automation workflows, and their relevance in supporting efficiency and reducing administrative waste. This technology-based learning promotes students' competency in adapting to digital office environments and modern workplaces. Questionnaire-based evaluation revealed that improvements are needed to better align the theme with student interests and to optimize supporting facilities.
Co-Authors Adizty Suparno Diah Utami Gilang Awan Yudhistira Janfry Sihite