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All Journal Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan Aptisi Transactions on Technopreneurship (ATT) Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Asian Journal of Management Analytics International Journal of Economics (IJEC) Journal of Scientific Research, Education, and Technology Indonesian Journal of Entrepreneurship & Startups Socius: Social Sciences Research Journal Prosiding Simposium Nasional Manajemen dan Bisnis
Septiawan, Bambang
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Journal : Asian Journal of Management Analytics

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Gen Z's Motivation and Challenges in Blitar for Running Family Business Septiawan, Bambang; Sudarmiatin, Sudarmiatin; Rahayu, Wening Patmi
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11781

Abstract

This study aims to explore the motivations of Generation Z in Blitar in running a family business. Using a qualitative approach, data were collected through in-depth interviews with 25 respondents involved in family businesses. The results showed that their main motivations included responsibility for family tradition and heritage, the desire to achieve financial independence, and self-development. Despite significant challenges such as financial difficulties and competition, respondents showed resilience and innovation in overcoming obstacles. The strategies implemented included product innovation, digital marketing, and good financial management. These findings provide important insights into the role of Gen Z in family businesses and their implications for local economic development, as well as highlighting the need for support for entrepreneurship education and access to financial resources.
Co-Authors A.A. Ketut Agung Cahyawan W Agus Hermawan Aini, Charisma Nur Bambang Utoyo Department, administratio Dian Putri, Dian Hamidah, Aqnes Dwi Sakti Irna Yaumil Isni Khoirianto, Redy Kurniastuti, Tri Masrunik, Endah Mawardi, M. Adib Mufid A Nurul Farida Puji Handayati Rahayu, Denok Wahyudi Setyo Rohmah, Hanif Mutiara RR. Ella Evrita Hestiandari Sholikah, Siti Maratus Sinta, Ziyadatu Sudarmiatin Terizla, Rizky Fredrin Umayah, Indari Wening Patmi Rahayu Zulkarnain