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Analisis Minat Beli Konsumen Pada Keanekaragaman Usaha Kuliner di Ruang Terbuka Hijau (RTH) Taman Pecut Kota Blitar RAHAYU, DENOK WAHYUDI SETYO; Suprayitno, Hery; Dwi Sakti Hamidah, Aqnes; Hardianti, Widya Tri
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 15 No 2 (2023): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v15i2.3371

Kewirausahaan dapat berupa kegiatan mendirikan bisnis atau usaha. Jiwa wirausaha menjadi hal krusial bagi seseorang untuk mengembangkan kegiatan wirausaha, yang dapat diimplementasikan di berbagai lokasi, termasuk tempat wisata. Tujuan penelitian untuk mengetaui minat beli konsumen terhadap ragam usaha kuliner di Ruang Terbuka Hijau (RTH) Taman Pecut Kota Blitar. Metode penelitian menggunakan reduksi, penyajian data, dan penarikan kesimpulan.Penelitian bersifat kualitatif, dengan sumber data yang melibatkan penjual dan pembeli. Lokasi penelitian di di Ruang Terbuka Hijau (RTH) Taman Pecut Kota Blitar.Hasil penelitian menunjukkan bahwa konsumen memiliki minat beli yang positif terhadap beragam usaha kuliner yang dijual oelh para penjual di Ruang Terbuka Hijau (RTH) Taman Pecut Kota Blitar.

Point of View (POV) Promotion of View and Hearing through Virtual-Based Tourism as a Stimulus for Tourists' Interest in Visiting Rahayu, Denok Wahyudi Setyo; Septiawan, Bambang; Hamidah, Aqnes Dwi Sakti
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1076

Point of view (POV) of virtual-based tourism as the perspective of each individual on virtual-based tourism. Following the era of development, promotional media are very diverse and can be chosen according to needs. One way of promotion is visual promotion through virtual-based tourism in the form of videos that display the conditions of tourist attractions in a visual-auditory display so that viewers can see what is in the tourist attraction. Tourism products are service products that are in great demand by tourists to relieve fatigue from all daily activities. Taman Kebon Rojo Blitar is a tourist attraction that can be an alternative choice for tourism that provides a combination of flora, fauna, and artificial tourism in the form of play areas and culinary delights located around the park. The eye-catching atmosphere of the Taman Kebon Rojo tourist spot is very much needed to make the appearance of the audio-visual video attractive and can be a stimulus for tourists' interest in visiting. The objective of this research is to analyze whether the point of view of the audio-visual promotion through a virtual-based tourist display could provide a stimulus for video viewers to visit the tourist spot directly. The research method used a quantitative method by employing a survey through a questionnaire and showing a video of the Taman Kebon Rojo Blitar tourist spot to respondents. After that, it is calculated by applying multiple linear regression to determine whether the audio-visual promotion in the form of a video could provide a stimulus for tourists' interest in visiting. The results prove that virtual promotion which consists of promotional objectives (X1) and tourism promotional mix (X2) is able to significantly increase tourist interest in visiting (Y) both partially and simultaneously for 58,9%.

Analisis Trading Stamps Terhadap Loyalitas Konsumen RAHAYU, DENOK WAHYUDI SETYO; Aqnes Dwi Sakti Hamidah; Cindy Ayu Amelia
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 16 No 2 (2024): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v16i2.4017

Pemenuhan kebutuhan sehari-hari manusia dapat melakukannya melalui kegiatan belanja. Meskipun kegiatan tersebut menjadi aktifitas sehari-hari, namun adakalanya konsumen akan mengukur nilai pembelanjaan untuk mengindari belanja secara berlebih. Oleh karena itu, Alfamart sebagai salah satu toko retail yang ada di Indonesia dan juga terdapat di Kota Blitar melakukan program pemberian trading stamps bagi para konsumennya saat melakukan pembelanjaan dengan memberi poin pada tiap transaksi yang dilakukan. Persyaratannya para konsumen harus sudah memiliki member dengan cara mengunduh aplikasi. Tujuan penelitian untuk mengetahui apakah dengan pemberian trading stamps dapat meningkatkan loyalitas konsumen pada Alfamart di Kota Blitar. Metode penelitian dilakukan dengan perumusan permasalahan, pembuatan instrumen penelitian, survei untuk pengambilan data, serta analisis data. Hasil penelitian menunjukkan bahwa pembeli cenderung mengunakan voucher tersebut karena dapat mengurangi harga pembelian. Selain menggunakan voucher tersebut, pembeli juga mensiasati dengan membeli produk-produk bertanda diskon sehingga pembeli mendapat keuntungan ganda.

Point of View (POV) Promotion of View and Hearing through Virtual-Based Tourism as a Stimulus for Tourists' Interest in Visiting Rahayu, Denok Wahyudi Setyo; Septiawan, Bambang; Hamidah, Aqnes Dwi Sakti
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1076

Point of view (POV) of virtual-based tourism as the perspective of each individual on virtual-based tourism. Following the era of development, promotional media are very diverse and can be chosen according to needs. One way of promotion is visual promotion through virtual-based tourism in the form of videos that display the conditions of tourist attractions in a visual-auditory display so that viewers can see what is in the tourist attraction. Tourism products are service products that are in great demand by tourists to relieve fatigue from all daily activities. Taman Kebon Rojo Blitar is a tourist attraction that can be an alternative choice for tourism that provides a combination of flora, fauna, and artificial tourism in the form of play areas and culinary delights located around the park. The eye-catching atmosphere of the Taman Kebon Rojo tourist spot is very much needed to make the appearance of the audio-visual video attractive and can be a stimulus for tourists' interest in visiting. The objective of this research is to analyze whether the point of view of the audio-visual promotion through a virtual-based tourist display could provide a stimulus for video viewers to visit the tourist spot directly. The research method used a quantitative method by employing a survey through a questionnaire and showing a video of the Taman Kebon Rojo Blitar tourist spot to respondents. After that, it is calculated by applying multiple linear regression to determine whether the audio-visual promotion in the form of a video could provide a stimulus for tourists' interest in visiting. The results prove that virtual promotion which consists of promotional objectives (X1) and tourism promotional mix (X2) is able to significantly increase tourist interest in visiting (Y) both partially and simultaneously for 58,9%.

Analisis Daya Tarik Atmosfer Instagramable untuk Menarik Minat Kunjung Kembali Wisatawan di Blitar Park Rahayu, Denok Wahyudi Setyo; Hamidah, Aqnes Dwi Sakti
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.480

The use of social media such as Instagram is very popular. Instagram is a forum for users to display their user activities in the form of photos or videos. Uploading photos and videos is a common thing for Instagram account owners. The aim of the research is to determine the attractiveness of an instagrammable atmosphere to attract tourists to come back to Blitar Park. The variables used in the research are the interior and exterior of Blitar Park as independent variables, while tourist return interest is the dependent variable. The population is visitors to Blitar Park. The sampling technique used Accidental Sampling provided that the respondent had visited Taman Blitar and was aged 17 years or over with a total sample of 116 respondents. The data analysis method applied involves applying validity and reliability tests, classical assumption tests, including normality tests, multicollinearity tests, and heteroscedasticity tests. Apart from that, it also involves multiple linear regression analysis and analysis of the coefficient of determination. The research results show that Blitar Park's internal and external variables influence tourists' interest in visiting again, both partially and simultaneously.

Tourism Expectation as Moderator of Promotion Objectives and Promotion Mix on Tourist Interest Rahayu, Denok Wahyudi Setyo; Septiawan, Bambang; Hamidah, Aqnes Dwi Sakti; Terizla, Rizky Fredrin
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.632

Promotion objectives, tourism promotion mix, and expectations play significant roles in attracting tourists to destinations. Videos have emerged as effective promotional tools, showcasing the actual conditions of tourist attractions. This research investigates how promotional objectives and the tourism promotion mix, with the moderation of expectations, can influence tourist interest. A total of 247 respondents were sampled for this study. The respondents evaluated videos of Kebon Rojo Park, Blitar, East Java, and completed a questionnaire. The analysis method used was Partial Least Squares (PLS), suitable for handling complex data with multiple variables. The study found that both promotion objectives and the tourism promotion mix positively influenced tourist interest. However, expectations did not moderate the relationship between the promotional strategies and tourist interest. This indicates that expectations do not strengthen or weaken the effects of promotional objectives and tourism promotion mix on tourist interest. The research suggests that while expectations play a role in shaping perceptions, the key to attracting tourists lies in effective promotional strategies tailored to the target market segment. This highlights the importance of using accurate and attractive promotional materials to stimulate interest in visiting destinations like Kebon Rojo Park.

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