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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Inovbiz : Jurnal Inovasi Bisnis
Ega Grace Nichol Sitindaon
Universitas Negeri Medan
Education

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ANALISIS PENGENDALIAN KUALITAS DALAM MENINGKATKAN PRODUKTIVITAS PADA UMKM RAJA NAGA LAUNDRY DI KOTA MEDAN Veri Sangap Tua Pasaribu; Hannes Inmanuel Sinaga; Luna Maya Sitepu; Ega Grace Nichol Sitindaon; Tasya Novi Ardana; Putri Kemala Dewi Lubis
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 02, Juni 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.14276

Abstract

ABSTRACT This study aims to analyze the implementation of quality control in improving productivity at Raja Naga Laundry. The research used a descriptive qualitative approach. Data collection techniques were conducted through observation, interviews, and documentation. The results of the study indicate that the laundry business has implemented quality control through employee training, work supervision, customer clothing inspection, and routine machine maintenance. These efforts were carried out to maintain service quality and support operational productivity. However, several obstacles were still found, such as machine damage, power outages, mistakes in recording customer clothes, and customer complaints regarding fragrance and drying results. The implementation of quality control was able to help reduce work errors and improve employee productivity in operational activities. Therefore, improving supervision systems and service quality is necessary to support better productivity and customer satisfaction in laundry businesses.
The Impact of Digital Marketing on Consumer Behavior in the Digital Economy Era Triannanda Siahaan; Ega Grace Nichol Sitindaon; Jhon Veriyanto Siregar; Luna Maya Sitepu; Hasyim
Inovbiz: Jurnal Inovasi Bisnis Vol 14 No 1 (2026): Edition June 2026
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v14.i1.1615

Abstract

This study aims to analyze the influence of digital marketing on consumer behavior in the digital economy era, focusing on the TikTok platform. The rapid development of digital technology has changed consumer behavior, especially in accessing product information and making purchasing decisions. This research uses a quantitative approach with a descriptive method, involving 110 respondents who are active TikTok users. The majority of respondents are aged 18–19 years and dominated by females (60%), with the highest usage intensity of 3–4 hours per day (34.5%). The results show that exposure to digital marketing is relatively high, where most respondents frequently encounter product promotions (40.9%) and promotional content often appears on the For You Page (35.5%). In addition, content quality is considered good, indicated by attractive visuals, creativity, and ease of understanding. However, the level of consumer trust in promotional information is relatively low (56.4%), which affects purchasing decisions and repurchase behavior. Although some respondents show interest in trying products and acknowledge the influence of TikTok on purchasing decisions, many still hesitate to make actual purchases. Therefore, it can be concluded that digital marketing is effective in increasing consumer awareness and interest, but not yet optimal in building trust and encouraging sustainable purchasing decisions.
Co-Authors Berkat Obed Sion Gultom Hannes Inmanuel Sinaga Hasyim Jhon Veriyanto Siregar Luna Maya Sitepu Putri Kemala Dewi Lubis Rotua Sahat P. Simanulang Tasya Novi Ardana Triannanda Siahaan Tsaqifa Aziza Siregar Veri Sangap Tua Pasaribu