The development of modern fashion has transformed eyeglasses from a visual aid into a lifestyle accessory and a form of self-identity, particularly among university students. This study aims to explore students’ preferences for eyeglass frame models in the modern fashion era and to identify the factors influencing these preferences. This study employed a qualitative approach with a descriptive design. Data were collected through in-depth interviews with 12 university students who use eyeglasses, selected using purposive sampling. The data were analyzed using thematic analysis to identify key patterns and themes related to frame selection preferences. The findings revealed that eyeglasses are perceived not only as a visual aid but also as a fashion statement and identity expression. Five major themes emerged: (1) eyeglasses as a lifestyle and identity, (2) preference for trendy frame designs such as oversized and minimalist styles, (3) dominance of neutral colors due to their flexibility, (4) the importance of comfort in prolonged use, and (5) the significant influence of social media in shaping preferences. Among these factors, fashion trends and social media were found to be the most influential in determining students’ choices. In conclusion, students’ preferences for eyeglass frame models are influenced by a combination of aesthetic, functional, and social factors. Therefore, optical practitioners should consider not only visual and ergonomic aspects but also fashion trends and user preferences when recommending eyeglass frames.