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Budiana, Mohamad Wahyu
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HUBUNGAN PELAYANAN FACE FITTNG KACAMATA TERHADAP LOYALITAS KONSUMEN DI OPTIK AL-KASUM BLITAR Tanduran, Tanduran; Simarmata, Murni Marlina; Budiana, Mohamad Wahyu
Jurnal Mata Optik Vol. 6 No. 3 (2025): JURNAL MATA OPTIK
Publisher : Akademi Refraksi Optisi dan Optometry Gapopin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54363/jmo.v6i3.281

Abstract

Pelayanan face fitting kacamata memegang peranan penting dalam membentuk loyalitas konsumen. Penyesuaian frame yang sesuai dengan bentuk wajah tidak hanya meningkatkan kenyamanan fisik, tetapi juga kepercayaan diri pengguna. Penelitian ini bertujuan untuk mengetahui hubungan antara pelayanan face fitting dengan loyalitas konsumen di Optik Al-Kasum Blitar. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik wawancara semi-terstruktur kepada 10 konsumen yang telah menerima layanan face fitting. Hasil penelitian menunjukkan bahwa mayoritas responden merasa puas dengan pelayanan yang diterima, dan menyatakan bahwa pelayanan tersebut berpengaruh terhadap keputusan mereka untuk tetap menjadi pelanggan dan merekomendasikan optik kepada orang lain. Komunikasi efektif, pendekatan yang personal, dan perhatian terhadap preferensi konsumen menjadi faktor penting dalam meningkatkan loyalitas.
PREFERENSI MODEL FRAME KACAMATA PADA MAHASISWA DI ERA FASHION MODERN Nugraha, Opep; Abdillah, Bunyamin Rizki; Budiana, Mohamad Wahyu; Simarmata, Murni
Jurnal Mata Optik Vol. 7 No. 1 (2026): JURNAL MATA OPTIK
Publisher : Akademi Refraksi Optisi dan Optometry Gapopin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54363/jmo.v7i1.305

Abstract

The development of modern fashion has transformed eyeglasses from a visual aid into a lifestyle accessory and a form of self-identity, particularly among university students. This study aims to explore students’ preferences for eyeglass frame models in the modern fashion era and to identify the factors influencing these preferences. This study employed a qualitative approach with a descriptive design. Data were collected through in-depth interviews with 12 university students who use eyeglasses, selected using purposive sampling. The data were analyzed using thematic analysis to identify key patterns and themes related to frame selection preferences. The findings revealed that eyeglasses are perceived not only as a visual aid but also as a fashion statement and identity expression. Five major themes emerged: (1) eyeglasses as a lifestyle and identity, (2) preference for trendy frame designs such as oversized and minimalist styles, (3) dominance of neutral colors due to their flexibility, (4) the importance of comfort in prolonged use, and (5) the significant influence of social media in shaping preferences. Among these factors, fashion trends and social media were found to be the most influential in determining students’ choices. In conclusion, students’ preferences for eyeglass frame models are influenced by a combination of aesthetic, functional, and social factors. Therefore, optical practitioners should consider not only visual and ergonomic aspects but also fashion trends and user preferences when recommending eyeglass frames.
DAMPAK KUALITAS PELAYANAN KOMPETENSI REFRAKSI OPTISI DAN HARGA TERHADAP KEPUASAN PELANGGAN DI OPTIK KENCANA TANGERANG Maylani, Dina Yarti; Simarmata, Murni; Maryani, Febri; Budiana, Mohamad Wahyu
Jurnal Mata Optik Vol. 7 No. 1 (2026): JURNAL MATA OPTIK
Publisher : Akademi Refraksi Optisi dan Optometry Gapopin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54363/jmo.v7i1.306

Abstract

Penelitian ini bertujuan untuk memahami pandangan pelanggan mengenai kemampuan refraksi yang dimiliki oleh optisi dan bagaimana hal tersebut memengaruhi tingkat kepuasan mereka terhadap layanan di Optik Kencana Tangerang. Kemampuan refraksi yang dimaksud meliputi ketepatan dalam melakukan pemeriksaan mata, ketepatan dalam merekomendasikan lensa, serta keterampilan dalam berkomunikasi secara efektif dengan pelanggan. Studi ini dilakukan menggunakan pendekatan kualitatif melalui metode studi kasus. Pengumpulan data dilakukan dengan wawancara mendalam kepada enam orang responden yang merupakan pelanggan aktif Optik Kencana Tangerang. Hasil menunjukkan bahwa mayoritas responden memberikan penilaian positif terhadap kompetensi refraksi optisi, khususnya dalam hal ketelitian, penguasaan teknis, dan sikap yang ramah selama pemeriksaan. Pandangan positif ini secara langsung memengaruhi kepuasan pelanggan, dengan kepercayaan terhadap hasil pemeriksaan dan kenyamanan dalam pelayanan sebagai aspek yang paling berpengaruh. Kesimpulan dari penelitian ini menegaskan bahwa kompetensi refraksi optisi memainkan peran penting dalam membentuk persepsi positif yang berdampak pada tingkat kepuasan pelanggan di bidang layanan Optik.
GAMBARAN MIOPIA BERDASARKAN KARAKTERISTIK DEMOGRAFI, FAKTOR KETURUNAN, AKTIVITAS VISUAL, PADA PASIEN OPTIK MAESTRO JANUARI 2026 Nugraha, Opep; Budiana, Mohamad Wahyu; Abdillah, Bunyamin Rizki
Jurnal Mata Optik Vol. 7 No. 2 (2026): Jurnal Mata Optik
Publisher : Akademi Refraksi Optisi dan Optometry Gapopin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54363/147ng225

Abstract

Myopia is one of the most common refractive errors and a major cause of correctable visual impairment worldwide. This study aimed to describe the characteristics of patients with myopia who underwent refractive examinations at Maestro Optical Center in January 2026. This quantitative descriptive observational study employed a total sampling technique involving 30 patients diagnosed with myopia. Data were collected through direct observation, structured questionnaires, and documentation of refractive examination records. The data were analyzed using descriptive statistics and presented as frequencies and percentages. The results showed that all respondents were aged >12 years (100%). Most respondents were female (26; 86.7%), while 4 (13.3%) were male. The majority reported no family history of myopia (63%). Mild myopia was the most frequently observed refractive category, affecting 19 respondents (63%). Prolonged digital device use was reported by 12 respondents (40%), while spectacles were the most commonly used method of optical correction (21; 70%). These findings indicate that patients with myopia at Maestro Optical Center were predominantly aged >12 years, female, had no reported family history of myopia, presented with mild myopia, and primarily used spectacles. The findings provide baseline information that may support targeted eye health education and improvements in refractive optometry services
Co-Authors Abdillah, Bunyamin Rizki Maryani, Febri Maylani, Dina Yarti Nugraha, Opep Simarmata, Murni Simarmata, Murni Marlina Tanduran, Tanduran