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All Journal Movere Journal Benefit : Journal of Bussiness, Economics, and Finance
Munawir Munawir
Universitas Andi Djemma Palopo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Kualitas Pelayanan dan Variasi Produk Terhadap Minat Beli Pada Warkop Kampoeng Pisang Kota Palopo Nadya Putri; Irawati Irawati; Yones Yones; Munawir Munawir
Movere Journal Vol. 7 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i2.643

Abstract

Coffee shops are an integral part of the lifestyle of modern society, especially among young people. Along with the proliferation of warkops, consumers are increasingly selective in choosing a place to socialize and enjoy coffee. They pay attention not only to the atmosphere, but also to the quality of service and variety of products offered. Therefore, this study aims to find out (1) the impact of service quality on consumer buying interest, (2) the impact of product variations on consumer buying interest and (3) the impact of service quality and product variety on consumer buying interest in Warkop Kampoeng Pisang, Kota Palopo. The data collection techniques used in this study were observation, questionnaire, and interview. These three techniques are used by researchers because seeing a phenomenon that occurs will be better if they use observation techniques, making questionnaires, and interviews. By using a multiple analysis test of research results conducted by 30 respondents on customers of Warkop Kampoeng Pisang, Kota Palopo. The results of the study show that simultaneously, the quality of service and product variety have a significant influence on consumer buying interest. However, partially, the results of the t-test showed that the quality of service did not have a significant influence on consumer buying interest, while product variety had a significant influence on consumer buying interest. This implies that at Warkop Kampoeng Pisang, Kota Palopo, product variety is a more dominant factor in influencing consumer buying interest compared to service quality.
Pengaruh Literasi Keuangan Dan Gaya Hidup Terhadap Pengelolaan Keuangan Pribadi Mahasiswa Fakultas Hukum Universitas Andi Djemma Palopo Munawir Munawir; Muh. Haekal Yunus; Fransiska Asriani Samma; Eliyana Eliyana; Amanda Putri
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1396

Abstract

This study aims to determine the influence of financial literacy and lifestyle on personal financial management of students at the Faculty of Law, Andi Djemma Palopo University. The population of this study was all students at the Faculty of Law, Andi Djemma Palopo University, and a sample of 50 respondents was used. This study used a quantitative research method by distributing questionnaires to respondents. The results of the multiple linear regression analysis (MLA) in this study indicate that simultaneously, financial literacy and lifestyle have a significant and positive effect on personal financial management. Partially, financial literacy and lifestyle have a significant and positive effect on personal financial management. These results further support the assertion that the better an individual's financial literacy and lifestyle, the better their financial management.
Co-Authors Amanda Putri Eliyana Eliyana Fransiska Asriani Samma Irawati Irawati Muhammad Haekal Yunus Nadya Putri Yones Yones