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All Journal Journal of Economic, Bussines and Accounting (COSTING) Formosa Journal of Applied Sciences (FJAS)
Farel Ilham Pamungkas
Universitas Negeri Malang
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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7P MARKETING MIX STRATEGY IN ENHANCING THE COMPETITIVENESS OF TRAVEL AGENCIES: A CASE STUDY OF FAREL TOUR & TRAVEL Farel Ilham Pamungkas; Pandu Yudi Putra; Sudarmiatin Sudarmiatin; Wening Patmi Rahayu
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/e3hvpd50

Abstract

Industri pariwisata Indonesia mengalami pertumbuhan signifikan dengan kontribusi terhadap PDB nasional mencapai 4,8% pada tahun 2024. Biro perjalanan wisata sebagai perantara dalam ekosistem pariwisata menghadapi tantangan kompleks di era digital, mulai dari gangguan oleh platform agen perjalanan daring, perubahan perilaku konsumen yang semakin melek teknologi, hingga intensitas kompetisi yang meningkat. Makalah ini mengeksplorasi implementasi bauran pemasaran 7P dalam konteks jasa pariwisata melalui studi kasus mendalam pada Farel Tour & Travel, sebuah biro perjalanan wisata yang beroperasi di Nganjuk, Jawa Timur. Melalui pendekatan penelitian kualitatif dengan metode wawancara mendalam terhadap manajemen, karyawan, dan pelanggan, penelitian ini mengidentifikasi bagaimana setiap elemen bauran pemasaran 7P—Produk, Harga, Tempat, Promosi, Orang, Proses, dan Bukti Fisik—diimplementasikan dan berkontribusi terhadap penciptaan nilai pelanggan serta keunggulan kompetitif. Temuan penelitian menunjukkan bahwa keberhasilan Farel Tour & Travel terletak pada integrasi strategis antara personalisasi layanan, efisiensi proses pemesanan, dan diferensiasi produk melalui paket wisata tematik yang unik. Namun, terdapat kesenjangan signifikan dalam pemanfaatan teknologi digital dan optimalisasi bukti fisik yang perlu ditingkatkan. Makalah ini berkontribusi pada literatur pemasaran jasa dengan menyediakan pemahaman kontekstual tentang aplikasi bauran pemasaran 7P dalam industri jasa pariwisata Indonesia, serta memberikan rekomendasi praktis bagi praktisi industri untuk meningkatkan daya saing di era digital.
The Scientific Method in the Modern Era: Relevance, Challenges, and Contributions to Scientific Progress Ellena Yusvia Wardhani; Farel Ilham Pamungkas; Agung Winarno; Subagyo Subagyo
Formosa Journal of Applied Sciences Vol. 4 No. 12 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i12.480

Abstract

Science is the foundation of modern civilization that develops through rational and structured thinking processes. This paper examines the integrative relationship between science, philosophy of science, and scientific research methods in the context of contemporary scientific development. Using a literature study approach, this study analyzes the dimensions of ontology, epistemology, and axiology as the philosophical basis for scientific development, as well as explores the role of the scientific method as an instrument of scientific truth validation. The results of the study show that scientific research methods based on the philosophy of science produce systematic, objective, and accountable knowledge. Research ethics are an important dimension in maintaining the integrity and usefulness of science for society. In the modern era, the scientific method remains relevant as a systematic approach to dealing with the complexity of global problems, with a significant contribution to the advancement of science through the production of new verified and tested knowledge.
Co-Authors Ellena Yusvia Wardhani Pandu Yudi Putra Subagyo Subagyo Sudarmiatin Wening Patmi Rahayu