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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik Bidar Education: Journal of Educational Research and Innovation
Prayoga Novi Ardana
Universitas Bina Insan
Environmental Science Library & Information Science

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Pengaruh Ekuitas Merek, Influencer, dan Harga Terhadap Loyalitas Pelanggan: Studi Literatur E-Commerce Muhammad Agil Algifri; Dheo Rimbano; Yulanda Santika; Novita Dwi Sapitri; Prayoga Novi Ardana; Melati
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2163

Abstract

Penelitian ini memiliki tujuan untuk menganalisis pengaruh ekuitas merek, kredibilitas influencer, dan harga terhadap loyalitas pelanggan pada pasar e-commerce yang ada di Indonesia melalui pendekatan literature review dalam konteks pasar e-commerce. Studi ini menunjukkan bahwa ekuitas merek yang kuat berkontribusi pada persepsi positif konsumen dan kepercayaan terhadap produk, sementara kredibilitas influencer berfungsi sebagai pengaruh eksternal yang dapat memperkuat keputusan pembelian. Selain itu, harga yang kompetitif dan sejalan dengan nilai yang ditawarkan oleh merek memainkan peran penting dalam menarik dan mempertahankan pelanggan. Hasil review ini menegaskan bahwa interaksi antara ketiga faktor tersebut sangat signifikan dalam membangun loyalitas pelanggan, dan memberikan wawasan bagi pemasar untuk merumuskan strategi yang efektif dalam lingkungan e-commerce yang dinamis.
Pengaruh Kompetensi Pegawai Dan Komitmen Organisasi Terhadap Kinerja Pegawai dengan Organizational Citizenship Behavior (OCB) Sebagai Variabel Moderasi di Kantor Komisi Pemilihan Umum Kota Lubuklinggau Prayoga Novi Ardana; Supriyanto; Yuli Eprianti; Surajiyo
Bidar Education: Journal of Educational Research and Innovation Vol. 1 No. 1 (2026): Bidar Education: Journal of Educational Research and Innovation
Publisher : SUSILO ACADEMIC PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67200/bidar.v1i1.15

Abstract

The problem in this study is that the competence of employees entrusted with the responsibility to complete tasks does not align with their skills and abilities. Furthermore, some employees lack commitment to achieving established goals. Furthermore, some employees still fail to assist their colleagues when they encounter difficulties, whether regarding tasks within the office or work issues in the field. This research method uses a quantitative research design. The results: The employee competence variable (X1) on employee performance shows a calculated t value of 4.951, which is greater than the t table value of 1.699, with a significance level of 0.000 < (α) 0.05. df (n-2) 31 – 2 = 29 is equal to the t table value of 1.699. This indicates that Ho is rejected and Ha is accepted. The organizational commitment variable (X2) on employee performance shows a calculated t value = 4,871 greater than the t table value of 1.699 with a significant level = 0.000 < (α) 0.05, df (n-2) 31 – 2 = 29 is t table 4,871, this shows that Ho is rejected and Ha is accepted. The calculated F obtained is 29,813 > F table = 3.32 and the level of significance simultaneously is 0.000 < (α) = 0.05. With an F table value of 3.32, Ho is rejected and Ha is accepted. The moderating variable (organizational citizenship behavior (OCB) yielded an R-square value of 0.555, or 55.5%. While the R-square value before moderation was 0.680, or 68.0%, after moderation by the organizational citizenship behavior (OCB) variable, it became 12.5%. Therefore, the moderating variable, organizational citizenship behavior (OCB), weakened the influence of employee competency and organizational commitment at the General Elections Commission Office in Lubuklinggau City.
Co-Authors Dheo Rimbano Melati Muhammad Agil Algifri Novita Dwi Sapitri Supriyanto Surajiyo Yulanda Santika Yuli Eprianti