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All Journal Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Jurnal Ilmu Komunikasi dan Sosial Politik
Muhammad Surya Imam
Universitas Negeri Padang
Environmental Science Library & Information Science Social Sciences

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Pemberdayaan Masyarakat Nelayan Pantai Padang Melalui Pemanfaatan Media Sosial Dalam Memasarkan Hasil Tangkapan Keluar Daerah Annisa Raudah; Dhiva Nadya Maharani; Muhammad Surya Imam; Yulia Hanoselina; Rahmadhona Fitri Helmi
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2521

Abstract

This study examines how traditional fishermen in Padang Coastal Area, West Sumatra, utilize social media to expand their market reach and improve economic welfare. Using a qualitative descriptive method, data were collected through interviews, observations, and documentation with three fishermen who have adopted digital platforms such as WhatsApp, Facebook, and TikTok for marketing. The findings reveal that social media enables fishermen to bypass middlemen, establish direct consumer relationships, and implement pre-order systems, leading to higher profits and market stability. Key strategies include visual content marketing (e.g., real-time stories, videos) and personalized communication via WhatsApp. Despite generational gaps in digital literacy, younger fishermen exhibit greater adaptability to newer platforms like TikTok. The study highlights social media's role not only as a marketing tool but also as a catalyst for structural economic transformation, fostering trust, sustainability, and community-based digital ecosystems. Challenges include uneven digital access and the need for institutional support to strengthen infrastructure and skills. This research contributes to the discourse on digital empowerment in traditional sectors, offering insights for policymakers and stakeholders to enhance inclusive digital fisheries economies.
Pengaruh Kepemimpinan Transformasional terhadap Keberlanjutan Pelayanan Publik pada Dinas Kependudukan dan Pencatatan Sipil Kota Padang Muhammad Surya Imam; Boni Saputra
Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Vol. 7 No. 2 (2025): Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP)
Publisher : Program Studi Administrasi Publik Universitas Muhamamdiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jmpkp.v7i2.10673

Abstract

The sustainability of public services is a central issue in government governance in the digital era, as the widespread adoption of service innovations is not always accompanied by the ability to sustain them. Nationally, the SPBE Index stands at only 2.3 out of 5, and although more than 70% of local governments have adopted digital innovations, only about 50% are able to sustain them. At the Population and Civil Registration Office (Disdukcapil) of Padang City, the RAPEL GAJI innovation, a program for delivering civil registration documents in collaboration with Grab, ceased in January 2025 due to a non-renewed contract, triggering a surge in service queues. This case demonstrates that service sustainability depends not only on technology but also on leadership. This study analyzes the influence of transformational leadership on the sustainability of public services at the Padang City Disdukcapil. Using an associative quantitative approach, 42 employees were selected from a population of 70 via simple random sampling using the Slovin formula, employing a validated instrument that measures four indicators of transformational leadership and three indicators of service sustainability. The results of the simple linear regression indicate a positive and significant effect, with R² = 0.562 (56.2%) and t-calculated = 6.444 > t-table = 2.021 at p < 0.001. The regression equation Y = 15.743 + 0.318X confirms that every one-unit increase in transformational leadership increases the sustainability of public services by 0.318 units. These findings justify strengthening transformational leadership capacity as a strategy to maintain the sustainability of public service innovation.
Co-Authors Annisa Raudah Boni Saputra Dhiva Nadya Maharani Rahmadhona Fitri Helmi Yulia Hanoselina