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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik
Zaimasuri Zaimasuri
Universitas Lampung
Computer Science & IT Environmental Science Library & Information Science

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Dinamika Standar Kecantikan Indonesia terhadap Pengaruh Hegemoni Budaya Korea Pada Generasi Z Nazma Prameswari; Qinanti Ayu Pariha; Deva Aulia Lutfiah Abdul; Purwanto Putra; Ahmad Riza Faizal; Zaimasuri Zaimasuri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2563

Abstract

Artikel ini membahas mengenai dinamika perubahan standar kecantikan di Indonesia akibat pengaruh hegemoni budaya Korea, khususnya di kalangan Generasi Z. Masuknya budaya Korea melalui gelombang Hallyu telah membentuk standar kecantikan baru yang mengedepankan kulit putih cerah, wajah tirus, dan tubuh langsing. Hal ini secara tidak langsung menggantikan standar kecantikan lokal yang beragam. Generasi Z sebagai generasi digital paling aktif menjadi kelompok yang paling rentan terpengaruh oleh paparan media sosial dan industri hiburan Korea. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur dan wawancara untuk mengidentifikasi bentuk-bentuk perubahan persepsi serta dampaknya terhadap identitas dan kepercayaan diri generasi muda. Hasil penelitian menunjukkan bahwa hegemoni budaya Korea telah menggeser cara pandang sebagian besar Generasi Z Indonesia terhadap kecantikan, yang pada akhirnya memunculkan tekanan sosial dan potensi hilangnya apresiasi terhadap kecantikan lokal.
Analisis Foto Dan Video Sebagai Strategi Branding Pempek Di Bandar Lampung M Farhan; Fina Anggraini; Zahwa Arzetty Yusuf; Purwanto Putra; Zaimasuri Zaimasuri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2698

Abstract

This study aims to analyze the role of photography and video as a brand strategy for Pempek Bandar Lampung products. As one of South Sumatra's famous culinary specialties, Pempek needs a creative approach to increase the attractiveness and sustainability of the market. In the digital era, visualization is an important component of a brand's consumer perception design. With a qualitative approach, this study analyzes how photos and videos by Pempek entrepreneurs from Bandar Lampung are used to build a strong brand image. This data was collected by observing various visual content on social media and by observing interviews with economic actors. The results of the study show that the use of photos and videos plays an important role in increasing brand awareness and customer loyalty. In addition, a visual strategy that can be proven to be effective in introducing product innovation and consumer attention. The study concluded that the use of visual intensity can be an effective tool to improve the position of Pempek products in regional and regional markets.
Analisis Perubahan Gaya Hidup Konsumtif Mahasiswa Akibat Globalisasi : (Studi pada Fenomena Affiliate Marketing pada Aplikasi Tiktok) Aulia Chusnul Khotimah; Sagita Septiani; Veni Indriani; Purwanto Putra; Zaimasuri Zaimasuri; Ahmad Riza Faizal
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2706

Abstract

This study analyzes changes in the consumer lifestyle of students due to globalization, especially on the TikTok application. The focus of this study is how the changes in consumer styles from the past to the modern era due to globalization in students. The method used in this study is a descriptive research method with data collection techniques using library research where researchers collect data by reading, studying, and analyzing journals, books, articles from previous researchers. The results of this study conclude that globalization, through advances in communication technology such as TikTok, has driven a significant transformation of consumer lifestyles, especially among students. TikTok not only functions as an entertainment medium, but also becomes a powerful marketing platform through affiliate marketing practices that combine attractive visual content with emotional strategies and sophisticated algorithms. This creates a culture of impulsive consumption triggered by social drives, digital self-image, and FOMO, and is reinforced by easy access, promos, and reviews from influencers.
Co-Authors Ahmad Riza Faizal Aulia Chusnul Khotimah Deva Aulia Lutfiah Abdul Fina Anggraini M Farhan Nazma Prameswari Purwanto Putra Qinanti Ayu Pariha Sagita Septiani Veni Indriani Zahwa Arzetty Yusuf