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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Aulia Chusnul Khotimah
Universitas Lampung
Computer Science & IT

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Analisis Perubahan Gaya Hidup Konsumtif Mahasiswa Akibat Globalisasi : (Studi pada Fenomena Affiliate Marketing pada Aplikasi Tiktok) Aulia Chusnul Khotimah; Sagita Septiani; Veni Indriani; Purwanto Putra; Zaimasuri Zaimasuri; Ahmad Riza Faizal
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2706

Abstract

This study analyzes changes in the consumer lifestyle of students due to globalization, especially on the TikTok application. The focus of this study is how the changes in consumer styles from the past to the modern era due to globalization in students. The method used in this study is a descriptive research method with data collection techniques using library research where researchers collect data by reading, studying, and analyzing journals, books, articles from previous researchers. The results of this study conclude that globalization, through advances in communication technology such as TikTok, has driven a significant transformation of consumer lifestyles, especially among students. TikTok not only functions as an entertainment medium, but also becomes a powerful marketing platform through affiliate marketing practices that combine attractive visual content with emotional strategies and sophisticated algorithms. This creates a culture of impulsive consumption triggered by social drives, digital self-image, and FOMO, and is reinforced by easy access, promos, and reviews from influencers.
Co-Authors Ahmad Riza Faizal Purwanto Putra Sagita Septiani Veni Indriani Zaimasuri Zaimasuri