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All Journal Journal of Research in Social Science and Humanities
Meiyaldi Eka Putra
Universitas Lancang Kuning, Pekanbaru
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Transformational Leadership In The Automotive Industry Can Adapt Digital Technology Meiyaldi Eka Putra; Asmar Yulastri; Yuliana Yuliana
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.510

Abstract

This study explores transformational leadership in automotive companies' adaptation to digital technological changes. The automotive industry is facing transformation through automation, artificial intelligence (AI), the Internet of Things (IoT), and intelligent robotics-based production systems. The results show that visionary and communicative transformational leaders are able to accelerate technology adoption, minimize employee resistance, and build a culture of innovation. Key challenges include psychological resistance, limited digital literacy, technical barriers, and a lack of organizational cultural integration. Effective adaptation strategies include intensive training, technical mentoring, cross-divisional collaboration, and adjustments to operational policies. Transformational leadership plays a crucial role in aligning digital visions, enhancing human resource competencies, and creating an adaptive work environment for optimal digitalization acceptance. These findings emphasize that successful digital transformation is not solely about technology, but also about leadership quality and organizational culture.
Co-Authors Asmar Yulastri Yuliana Yuliana