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Irwan, Naufal Rafif
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PENINGKATAN EFISIENSI DAN PERLUASAN PASAR NIRANTA GULA AREN KOTA PADANG MELALUI DIGITALISASI PEMASARAN DAN KEUANGAN Komalasari, Sanda Patrisia; Tri, Diwah Ganda; Hadelina, Rizka; Mardiah, Ainul; Irwan, Naufal Rafif; Fadhilah, Rifa; Gumala, Azhoma; Fauzana, Annisa; Rahman, Khalilul
Jurnal Hilirisasi IPTEKS Vol. 8 No. 3 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i3.906

Abstract

Micro, Small, and Medium Enterprises (MSMEs), specifically Niranta Palm Sugar in Padang City, hold immense potential but face significant challenges due to manual financial management and conventional marketing strategies. These limitations hinder operational efficiency and market expansion. This community service project aimed to enhance the efficiency and market reach of Niranta by adopting digital tools for marketing and finance. A qualitative approach with an intensive mentorship method was implemented, starting with a needs analysis, followed by financial management training using the SIAPIK application, and the development of digital marketing infrastructure, including a website, a Shopee account, and an Instagram profile. The program yielded measurable positive impacts. In finance, although the operational implementation was delegated, the partner successfully adopted a more structured digital recording system, demonstrating increased awareness of the importance of good financial governance. In marketing, the new digital infrastructure effectively broadened the market reach. The company’s website recorded 607 visitors in the first month, and the Shopee account successfully gained followers and initiated sales transactions. While a significant increase in sales is not yet apparent as the program is in its early stages, it has successfully opened new markets. Overall, the digitalization of marketing and finance has proven effective in substantially boosting the competitiveness of Niranta Palm Sugar MSME, demonstrating that technology-focused mentorship can have a tangible impact on the growth of MSME businesses.
Optimasi Teknik Pengawetan dan Pendampingan GMP untuk Memperpanjang Masa Simpan Produk Gula Aren Niranta Gumala, Azhoma; Fauzana, Annisa; Komalasari, Sanda Patrisia; Tri, Diwah Ganda; Hadelina, Rizka; Mardiah, Ainul; Irwan, Naufal Rafif; Fadhilah, Rifa; Rahman, Khalilul
Jurnal Hilirisasi IPTEKS Vol. 8 No. 4 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i4.912

Abstract

Niranta is a micro palm sugar processing business in Padang with export potential and high-quality products. However, the business faces challenges with limited shelf life, especially for liquid palm sugar which deteriorates within less than 6 months after opening due to microbial growth and physicochemical changes. This Community Service Program was designed to extend the shelf life of both powdered and liquid palm sugar products through scientific formulation optimization, improved preservation techniques, discussion about appropriate packaging solutions, and adherence to Good Manufacturing Practices. The 8-month program consisted of socialization sessions, hands-on training, technology transfer, and continuous mentoring focused on preservation methods, hygiene standards, and GMP implementation. Key interventions included the addition of sodium benzoate as a preservative in liquid palm sugar, process control using sterilization for packaging, and Good Manufacturing Practices mentoring collaboration with National Agency of Food and Drug Administration (BPOM) Padang. Real-time shelf-life testing was conducted on treated products for over 6 months post-opening. Preliminary results demonstrate significant improvement: liquid palm sugar supplemented with 0.1 % sodium benzoate remained microbiologically and organoleptically stable beyond 6 months. These findings confirm the effectiveness of combined preservation and process control strategies. To ensure long-term sustainability, recommendations include formal collaboration with the National Agency of Drug and Food Control (BPOM) for GMP certification, advanced training for workers, and ongoing accelerated and real-time stability studies.
Co-Authors Ainul Mardiah Azhoma Gumala Fadhilah, Rifa Fauzana, Annisa Hadelina, Rizka Rahman, Khalilul Sanda Patrisia Komalasari Tri, Diwah Ganda