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All Journal An-Nashiha: Journal of Broadcasting and Islamic Comunication Studies Busyro : Jurnal Dakwah dan Komunikasi Islam
Hendra Prasetia
Universitas Islam Negeri Sunan Gunung Djati Bandung
Social Sciences

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Dakwah di Balik Algoritma: Analisis Echo Chamber dan Filter Bubble dalam Pembentukan Opini Publik  terhadap Kasus Ustadz  di Pati Hendra Prasetia; Ikbal Nursamsi; Asep Iwan Setiawan
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 6 No. 1 (2026): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stud
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v6i1.3291

Abstract

Religious digitalization has shifted the dawah stage from traditional pulpits to visual-interactive platforms mediated by algorithms. This study aims to analyze how the mechanisms of Filter Bubbles and Echo Chambers on Instagram social media shape Indonesian netizens' public opinion, specifically in responding to moral scandals involving religious authorities in Pati Regency. Using a qualitative research method with a netnographic approach, the researcher conducted passive observation (lurking) of organic interactions in Instagram comment columns. The results show that the Instagram algorithm creates information isolation that reinforces confirmation bias among loyalists, but simultaneously triggers destructive polarization when the scandal penetrates public information bubbles. These findings identify four dominant narrative typologies: institutional delegitimization, dogmatic sarcasm, negative generalization, and demands for mass justice. This study concludes that digital dawah under algorithmic control creates new vulnerabilities for religious authorities, where radical social media transparency can instantly collapse institutional reputation through the phenomenon of Cyber-Balkanization.
The Effects of Mass Communication on Changes of Public Attitudes and Behavior in the Digital Era Hendra Prasetia; Muhammad Fahmi Syihab; Umi Halwati
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2437

Abstract

Through social media and online platforms that reach a wide audience, the development of information technology in the digital era has significantly changed the pattern of mass communication. Every message in the media does not stop at conveying information but can also have an impact on the audience. This impact is known as the mass communication effect, which has become a major focus in communication studies. How audiences think, act, and behave is largely influenced by the media. This study aims to discuss the effects of mass communication on changes in attitudes and behavior, focusing on three main domains of human psychology: cognitive, affective, and conative. This research use descriptive qualitative approach and content analysis to emphasize the effects of mass communication on the psychological realm. The results of this study demonstrate that digital media has the ability to construct knowledge, influence feelings, and drive audience action quickly and dynamically. This research confirms that the role of social media as a strategic space requires critical study, especially on the effects of mass communication on understanding the relationship between media dynamics, society, and the process of forming an opinion that has an impact on changes in people's attitudes and behavior.
Co-Authors Asep Iwan Setiawan Ikbal Nursamsi Muhammad Fahmi Syihab Umi Halwati