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All Journal Journal of Sustainable Community Service Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Indonesian Journal of Business and Entrepreneurship Research
Galih Raspati
Universitas Sains Indonesia, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Community Service Collaboration of Higher Education Institutions: Integrating Technology in Promoting Baduy Luar Ecotourism as an Effort for Local Potential-Based Development Umban Adi Jaya; Hasti Pramesti; Amna Mawardi; Galih Raspati; Farhan Hamdallah
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1054

Abstract

The Baduy Luar community in Lebak Regency, Banten, possesses unique cultural assets and significant potential in handicrafts, agriculture, and culture-based ecotourism. This Community Service Program (PKM) was conducted in Baduy Luar, Lebak Regency, Banten, with the aim of enhancing digital literacy and entrepreneurial capacity among the local community to support the promotion of cultural-based ecotourism. The Baduy Luar community possesses great potential in handicrafts, agriculture, and tourism, yet still faces limitations in digital promotion and tourism management. This program applied a participatory and contextual approach involving 70 participants, including youth, MSME actors, and ecotourism practitioners. The experiential learning method enabled participants to learn through direct practice, covering smartphone use, tourism documentation, and promotion via social media platforms such as Instagram, TikTok, YouTube, WhatsApp Business, and Facebook. The results showed significant improvement in the community’s skills in utilizing digital technology for ecotourism promotion and cultural documentation. Furthermore, a positive synergy was established between universities and the local community, where academics acted as facilitators of digital knowledge while the community members served as the main actors in implementing digital-based promotion. This program contributed not only to enhancing technical skills but also to preserving cultural identity through digital documentation. In the long term, the program is expected to increase community income, sustain community-based tourism promotion, and strengthen local economic independence aligned with the cultural values of the Baduy Luar.
Linking Entrepreneurial Knowledge to Business Performance through Competence Ce Gunawan; Galih Raspati
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 3 (2026): Vol. 4, No. 3, August 2026: Indonesian Journal of Business and Entrepreneurship
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i3.234

Abstract

The food and beverage (F&B) MSME sector plays a strategic role in Indonesia’s economy, particularly in supporting employment creation, value-added production, and local economic development. Grounded in the Resource-Based View (RBV), this study examines how entrepreneurial knowledge as an intangible resource contributes to business performance through entrepreneurial competence as a capability mechanism. This study aims to analyze the effect of Entrepreneurial Knowledge on Business Performance through Entrepreneurial Competence among F&B MSMEs in West Java. A quantitative approach was employed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Data were collected through a structured questionnaire from 110 F&B MSMEs in West Java selected using purposive sampling. The results show that Entrepreneurial Knowledge has a positive and significant effect on Entrepreneurial Competence and Business Performance. Entrepreneurial Competence also has a positive and significant effect on Business Performance . Furthermore, Entrepreneurial Competence significantly mediates the relationship between Entrepreneurial Knowledge and Business Performance. The model explains 9.6% of the variance in Entrepreneurial Competence and 46.9% of the variance in Business Performance. The positive Q²predict values for Entrepreneurial Competence and Business Performance indicate that the model has predictive relevance. These findings confirm that entrepreneurial knowledge improves business performance not only directly but also indirectly by strengthening entrepreneurial competence. The study contributes to RBV-based entrepreneurship literature by demonstrating the knowledge–competence–performance mechanism in the specific context of F&B MSMEs in West Java. Practically, the findings suggest that MSME development programs should integrate entrepreneurial knowledge enhancement with competency-based training, digital literacy, innovation capability, and sector-specific business assistance.
The Relationship Between the Implementation of Company System Digitalisation and Work Discipline as Determinants of Employee Performance: A Study of the Retail Industry in Cibitung Umban Adi Jaya; Fauzan Manafi Albar; Indarta Priyana; La Ode Mbunai; Galih Raspati
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1039

Abstract

The development of digital technology has prompted companies to adopt digital systems in order to enhance operational efficiency and employee performance. However, adaptation to digitalization does not always have a direct impact on productivity, especially in the context of the retail industry which demands high discipline and adherence to work procedures. This study aims to analyze the influence of company system digitalization and work discipline on employee performance, as well as to evaluate the role of work discipline as a mediating variable in the context of the retail industry in Cibitung. This study uses a quantitative approach with path analysis method. Data were collected through online questionnaires distributed to 100 employees selected using purposive sampling. The results of the analysis indicate that the digitalization of company systems does not directly impact employee performance in a significant way. However, digitalization does have a beneficial and significant effect on work discipline, which in turn has a positive and significant impact on employee performance. Although the role of work discipline as a mediator in the link between digitalization and performance may not be statistically significant, there are still signs of partial mediation. Based on these results, it can be concluded that just introducing digital technology is not sufficient; there needs to be additional focus on improving work discipline to fully optimize the effect on employee productivity. This research offers practical advice for retail managers, emphasizing the need to combine digital policies with discipline-strengthening tactics such as training, monitoring, and incentives to enhance performance.
The Influence of Online Customer Reviews and Live Streaming on Impulsive Buying Among Generation Z Fauzan Manafi Albar; Cucu Hodijah; Rizki Chrisulianti; Galih Raspati; Umban Adi Jaya
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1182

Abstract

As social commerce platforms like TikTok Shop rapidly reshape how people shop online, Generation Z—digital natives who thrive on interactive content have become especially prone to spontaneous purchases. In this context, this study seeks to identify the bearing of Online Customer Reviews (OCR) and Live streaming upon impetuous purchasing proclivities among Generation Z habitués of TikTok Shop in Indonesia. The investigation employs an explanatory quantitative paradigm, with empirical data garnered through questionnaire instruments administered to 120 respondents conscripted via purposive sampling. Data analysis was executed through multiple linear regression alongside hypothetical corroboration procedures encompassing t-test and F-test analyses. The findings uncover that partially, Online Customer Reviews have a significant negative effect on Impulsive Buying, while Live streaming has a positive and significant effect. Taken together, both variables significantly shape Impulsive Buying, with a coefficient of determination of 44.3%. These findings indicate that Live streaming is the dominant factor in driving impulsive purchases, whereas Online Customer Reviews tend to enhance consumer rationality. This study implies that the integration of informational and interactive experiential marketing strategies is crucial in influencing consumer behavior in the era of social commerce.
Co-Authors Amna Mawardi Ce Gunawan Cucu Hodijah Farhan Hamdallah Fauzan Manafi Albar Hasti Pramesti Indarta Priyana La Ode Mbunai Rizki Chrisulianti Umban Adi Jaya