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All Journal Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Mantik JURNAL ILMIAH FEASIBLE (JIF) ARIKA Cakrawala Repositori Imwi Jurnal Disrupsi Bisnis EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Public Relations (J-PR) Winter Journal: IMWI Student Research Journal Jurnal Multidisiplin Madani (MUDIMA) Journal Of Human And Education (JAHE) Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Adijaya Multidisiplin Marketgram Journal Fastabiq: Jurnal Studi Islam Jurnal Kolaborasi Akademika

Ce Gunawan

Universitas Sains Indonesia

Author-ID : 2528237

Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Social Sciences Other

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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Kartu Perdana Indosat Di Kota Sukabumi Gagas Agassi Pangdugi; Ce Gunawan
Jurnal Disrupsi Bisnis Vol 4, No 3 (2021): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v4i3.9964

Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh kualitas produk dan harga terhadap keputusan pembelian kartu perdana Indosat. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah pelanggan Indosat di kota Sukabumi dengan jumlah sampel sebanyak 100 orang. Teknik pengumpulan data menggunakan kuisioner. Teknik analisis data yang digunakan adalah metode uji instrumen, uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis. Pengujian ini dilakukan menggunakan bantuan Software Statistic SPSS 22. Hasil penelitian menunjukkan bahwa variabel Kualitas Produk dan Harga secara parsial berpengaruh positif dan signifikan secara parsial terhadap Keputusan Pembelian. Kata Kunci: Kualitas Produk; Harga; Keputusan Pembelian

THE Effect of Emotional Advertising and Environment Advertising on Purchase Decision at Shopee Marketplace Reza Gustiani Ratu; Ce Gunawan
ARIKA Vol 14 No 2 (2020): ARIKA
Publisher : Industrial Engineering Study Program, Pattimura University

Advertising has an important role for influencing purchasing decision. The purpose of this study is finding the impact of Shopee Advertising toward purchasing decision at shopee marketplace. Research methode that is used is quantitative methode. Analysis technique is using Multiple Regression Analysis by using 100 respondens, The results of this study are emotional advertising has an effect significant toward purchase decision partially; environment advertising does not have an effect toward purchase decision partially; and emotional advertising and environment advertising have an effect significant toward purchase decision simultantly

Proses Komunikasi dan Kesesuaian Peran Pendamping Dalam Pelaksanaan Program Keluarga Harapan Di Kelurahan Karangtengah Kota Sukabumi Siswanti; Ellya Pratiwi; Ce Gunawan
Jurnal Public Relations (J-PR) Vol. 2 No. 2 (2021): Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Social welfare development is an inseparable part of national development. Social welfare also plays an active role in improving the quality of life of the Indonesian people. In achieving this social welfare, the government organizes the Family Hope Program (PKH), which is directed to become the epicenter and center of excellence for poverty reduction that combines various national social protection and empowerment programs. The communication has an important role in the implementation of policies. Policy will not run optimally without being balanced with effective communication from each of its elements. In this case, every stakeholder must be aware of and carry out an effective communication process, both from the government, assistants, to KPM. The purpose of this study was to determine and understand the role of communication in the implementation of government policies on the implementation of PKH in Karangtengah Village, Gunungpuyuh District, Sukabumi City, to understand the suitability of the role of PKH facilitators in carrying out their duties and functions, and to understand the implementation of local government policies regarding the PKH program in the Kelurahan. Karangtengah, Sukabumi City. The method used is qualitative. The results showed that communication between stakeholders was not well developed, PKH Facilitators had performed their duties and functions well for KPM, and KPM assessed that PKH implementation had been good.

Pengaruh Customer Experience, Ease of Use, dan Customer Trust Terhadap Repurchase Intention Konsumen Situs Jual Beli Online Shopee Mariati Tirta Wiyata; Elisya Pramana Putri; Ce Gunawan
Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.93 KB)

The purpose of this study is to determine the effect of Customer Experience, Ease of Use, and Customer Trust, on Consumer Repurchase Intention of Online Shopee Sale and Purchase Sites among Sukabumi City College Students. Methodology: The research method used was a survey method using a questionnaire distributed to 100 samples. While the instrument quality testing techniques include validity and reliability tests. The classic assumption test technique uses the normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous). Results: That three of the five Customer Experience variables namely Sense (Sensory Experience), Think (Cognitive Experience), and Act (Physical Experience) have no effect on Repurchase Intention. Whereas the Feel (Emotional Experience), Relate (Social Experience) variables also the Ease of Use, and Customer Trust variables have partial influence on Repurchase Intention, and there are influences between Customer Experience including Sense (Sensory Experience), Feel (Emotional Experience), Think (Cognitive Experience), Act (Physical Experience), Relate (Social Experience), Ease of Use, and Customer Trust for Repurchase Intention simultaneously.

Pengaruh Gaya Kepemimpinan dan Kesejahteraan Terhadap Kinerja Karyawan (Studi Kasus pada Hotel Selabintana) Purwanto Rahardjo; Ce Gunawan; Isriyani Isriyani
Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i1.62

This study aims to determine: (1) the influence of leadership style on employee performance, (2) the influence of welfare on employee performance, and (3) the influence of leadership style and welfare on employee performance. The subjects of this research are employees who work at Selabintana Hotel. The number of respondents in this study were 102 employees. The method of collecting data through a survey using a questionnaire. The analysis technique used in this research is multiple linear regression analysis. The results showed that (1) leadership style had a positive and significant effect on employee performance, so Ha1 is accepted; (2) welfare has a positive and significant effect on employee performance, so Ha2 is accepted; (3) simultaneously, leadership style and welfare have a positive and significant effect on employee performance with detemination coefficient of 0,409 so that Ha3 is accepted.

(Mebel Rumah Q-ta): Mebel Rumah Q-Ta Widia; Ce Gunawan
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 1 No. 2 (2021): Februari 2021
Publisher : CV ODIS

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This study aims to examine the effect of online marketing and service quality on purchasing decisions at furniture store Rumah Q-ta in Sukabum City. This research category is categorized as descriptive research using a quantitative approach. The population of this research is the consumer of furniture store Rumah Q-ta in Sukabumi City. The research sample was 100 respondents. Data collection using a questionnaire. Testing the quality of the instrument using validity and reliability tests. Further testing the fulfillment of classical assumptions and multiple linear regression analysis which includes the t statistical test and F statistical test. The result showed that partially and simultaneously online marketing and service quality had a positive and significant influence on purchasing decision variables. Consumers view the online marketing of furniture store Rumah Q-ta as very attractive and good, the service quality is under what consumers want.

Pengaruh Keragaman Produk Dan Kepercayaan Terhadap Minat Beli Online Saat Pandemi Covid-19 Tiara Cantika Putri; Ce Gunawan
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 1 No. 2 (2021): Februari 2021
Publisher : CV ODIS

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This study was conducted to examine the extent of the influence of product diversity and trust in online buying interest during the Covid-19 pandemic in the millennial community in Sukabumi. This type of research is categorized as a descriptive study using a quantitative approach. The population is all millennials in Sukabumi. In this study, the number of samples used 100 respondents. Data collection techniques through online questionnaires using a Likert scale. Data sources are primary data and secondary data. Testing the quality of the instrument using the validity test and reliability test. The next test is testing the fulfillment of classical assumptions and multiple linear regression analysis, including t statistical testing and F statistics. The results of the study found that partially and simultaneously product diversity and trust variables have a positive and significant effect on purchase interest variables.

Pengaruh E-Wom Pada Media Sosial Tiktok Terhadap Brand Image Serta Dampaknya Pada Minat Beli Erika Desi Lestari; Ce Gunawan
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 1 No. 2 (2021): Februari 2021
Publisher : CV ODIS

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This study aims to examine the effect of Electronic Word of Mouth (EWOM) on TikTok social media on Brand Image and its impact on buying interest in Scarlett Whitening products in Sukabumi City. The type of data used in this research is quantitative data. This study uses descriptive analysis techniques and path analysis using the SPSS program. The population of this research is the people of the city of Sukabumi who use social media, TikTok. The location is in the city of Sukabumi, West Java. Based on the Slovin formula, the number of research samples to be used is 100 people. The results showed that the variable electronic word of mouth had a positive and significant effect on brand image and had an impact on consumer buying interest. Based on the information they get from consumer reviews via TikTok social media, the people of Sukabumi can find out the quality and benefits of the Scarlett whitening product.

Penggunaan Media Sosial Terhadap Kegiatan Pemasaran Dalam Memasarkan Produk Mokko Factory Kota Sukabumi Cici Hestia; Ce Gunawan
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 1 No. 3 (2021): Mei 2021
Publisher : CV ODIS

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The use of social media that is rife in the community has made many companies market their products on social media. The formulation of the problem raised in this research is the role of social media for the Mokko Factory company, the company in conducting sales and promotions through social media and the role of social media in marketing strategies and responses from various groups. The purpose of this study is to find out how the role of social media for companies in Mokko Factory marketing activities, the role of social media in marketing strategies, the responses of lecturers and students to social media as a means of promotion and to find out how the advantages and disadvantages of using social media as a means of promoting Mokko Factory. The research method used for this research is a qualitative method, namely research on research that is descriptive and tends to use analysis. The result of this study is that knowing the role of social media for companies is very profitable because it makes marketing easier.

PENGARUH MOTIVASI DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA Yolanda Tri Damayanti; Ce Gunawan
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 1 No. 3 (2022): September: Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (868.002 KB)

Tujuan dari studi ini untuk mengetahui pengaruh Motivasi dan Lingkungan Keluarga terhadap Minat Berwirausaha di Kalangan Mahasiswa Kota Sukabumi. Metodologi: Metode penelitian yang digunakan adalah metode survei dengan menggunakan kuesioner yang disebarkan kepada 100 sampel. Sedangkan teknik pengujian kualitas instrumen meliputi uji validitas dan uji reliabilitas. Sedangkan untuk pengujian hipotesis menggunakan analisis regresi linier berganda, uji t (parsial), dan uji f (simultan). Hasil: Bahwa variabel Motivasi dan Lingkungan Keluarga memiliki pengaruh yang signifikan terhadap Minat Berwirausaha. Dan terdapat pengaruh yang signifikan antara Motivasi dan lingkungan keluarga terhadap Minat Berwirausaha secara simultan.

Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Manggala Hardianto, Ade Manggala Andi Nurul Habibah Bambang Somantri Bunyana Bunyana Chrisulianti, Rizki Cici Hestia dewi herawati Dorce Doan Elisya Pramana Putri Ellya Pratiwi Erika Desi Lestari Fany Mulyono Febrianti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Gita Sagita Hamdalah, Farhan Helma Mulia Hesti Nuramdini Inggri Septianie Intan Rike Febriyanti Isriyani Isriyani Mariati Tirta Wiyata Mariati Tirta Wiyata Maulana, M Afrizal Moch. Sopian Zaelani Muchsam, Yoki Mulfi Sandi Yuda Novitasari, Yuli Nuramdini, Hesti Pangdugi, Gagas Agassi Pratiwi, Ellya Purwanto Rahardjo Putri Gartina Ramadhan, Hikmah Ratri Candrasari Reza Gustiani Ratu Ricky Herdiana Rico Syahputra Rikha Ihwanti Rina Riska Nanda Rizki Chrisulianti Saepudin, Asep Shinta Nurliawan Sari SHOLEHUDIN, MUHAMMAD Siswanti Sri Siswanti Taslim, Muhammad Tiara Cantika Putri Umban Adi Jaya Widia Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Yolanda Tri Damayanti Zahra Malinda Putri Zulkarnain Zulkarnain

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