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All Journal Jurnal Ilmiah Mahasiswa Raushan Fikr
Nurwani
UIN Sumatera Utara
Religion Arts Social Sciences

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Meninjau Kembali Evolusi Pemasaran Asuransi Syariah: Media Sosial sebagai Katalis Inovatif dalam Menarik Klien Milenial Mutiara Dewi; Khairina Tambunan; Nurwani
Jurnal Ilmiah Mahasiswa Raushan Fikr Vol 14 No 2 (2025): Jurnal Ilmiah Mahasiswa Raushan Fikr
Publisher : Lembaga Kajian dan Pemberdayaan Mahasiswa UIN Prof. KH. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/jimrf.v14i2.14964

Abstract

This study examines the evolution of digital marketing strategies employed by sharia-compliant insurance providers through social media, with a particular focus on their efficacy in engaging the millennial demographic in Perbaungan City. Adopting a qualitative research design, data were collected via systematic observation of digital content, documentation analysis, and in-depth interviews. Findings indicate that Facebook constitutes the predominant platform through which millennials access information on sharia insurance, accounting for 74.09% of user engagement, followed by TikTok (31.72%) and Instagram (22.14%). The most impactful promotional approaches comprise the deployment of interactive content, strategic collaborations with influencers, and the dissemination of educational yet compelling informational material. Furthermore, millennials display a marked preference for digital endorsements over conventional advertising. In light of these insights, sharia insurance providers are urged to refine and intensify social media–driven marketing strategies to ensure greater relevance, resonance, and alignment with the distinct needs and preferences of the millennial generation
Dari Akuntabilitas Menuju Maslahah: Pengaruh Inventarisasi, Pemanfaatan, dan Pengamanan terhadap Optimalisasi Aset Tetap dalam Konteks Ekonomi Islam Indriyani Pasaribu; Nurwani; Tri Inda Fadhila
Jurnal Ilmiah Mahasiswa Raushan Fikr Vol 14 No 2 (2025): Jurnal Ilmiah Mahasiswa Raushan Fikr
Publisher : Lembaga Kajian dan Pemberdayaan Mahasiswa UIN Prof. KH. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/jimrf.v14i2.14988

Abstract

This study investigates the impact of asset inventory, asset utilization, and asset safeguarding on the optimization of fixed assets—specifically land and buildings—within the Government of North Labuhanbatu Regency, through the lens of Islamic economics. Regional fixed assets constitute a component of public wealth that necessitates management that is accountable, efficient, and purpose-driven. Adopting a quantitative research design, this study employed a survey method involving 60 respondents, all of whom are asset managers within the Regional Financial and Asset Management Agency. Data were analyzed using multiple linear regression via SPSS Statistics (version 2025). The results reveal that both asset inventory and asset safeguarding exert a positive and statistically significant influence on fixed asset optimization. In contrast, asset utilization demonstrates a negative yet significant effect, suggesting that inappropriate or misaligned use may impede the optimization process. Collectively, the three variables exert a significant joint influence on fixed asset optimization. From an Islamic economic perspective, the stewardship of public assets constitutes an amanah (trust) that must be administered with fairness, efficiency, and a focus on public benefit (maslahah). Consequently, the implementation of a disciplined, integrated, and Sharia-compliant asset management framework is imperative to underpin sustainable public service delivery and regional development
Logistik dalam Era Digital: Manajemen Gudang, Kinerja Operasional, dan Perspektif Ekonomi Islam pada PT Sinar Insan Dunia Express, Medan Gusti Erli Anggi Lubis; Atika; Nurwani
Jurnal Ilmiah Mahasiswa Raushan Fikr Vol 14 No 2 (2025): Jurnal Ilmiah Mahasiswa Raushan Fikr
Publisher : Lembaga Kajian dan Pemberdayaan Mahasiswa UIN Prof. KH. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/jimrf.v14i2.15248

Abstract

This study examines the impact of operational performance and warehouse management digitalization on logistics productivity at PT Sinar Insan Dunia Express (SIDEX), Medan, through the lens of Islamic economics. Using an associative quantitative design, data were collected via questionnaires from 62 employees across logistics, operations, and warehousing divisions, and analyzed with SPSS version 25 using multiple linear regression. Results indicate that warehouse digitalization significantly enhances logistics productivity and operational efficiency (F(2,59) = 58.65; p < 0.001; Adjusted R2 = 0.654). Specifically, a one-unit increase in digitalization (DG) and operational performance (KO) is associated with a 0.534 and 0.532 increase in productivity (PD), respectively (p < 0.05). Viewed through Islamic economic principles, these practices embody amanah (trust), itqan (work excellence), and maslahah (public benefit), while supporting hifz al-mal (protection of wealth) through accurate records and audit trails. The study underscores the importance for logistics firms to integrate technological innovation with human resource effectiveness under Shariah values to achieve ethical and sustainable business outcomes.
Co-Authors Atika Gusti Erli Anggi Lubis Indriyani Pasaribu Khairina Tambunan Mutiara Dewi Tri Inda Fadhila