Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal Economics Technology and Entrepreneur JITAA : Journal Of International Taxation, Accounting And Auditing
Wa Ode May Zhara Averina
Universitas Sulawesi Tenggara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE ROLE OF ELECTRONIC WORD OF MOUTH IN MEDIATING THE EFFECT OF DIGITAL MARKETING ON PROPERTY PURCHASE DECISIONS Usman Usman; Hafni Sandi; Handris; Zabir Zainuddin; Wa Ode May Zhara Averina
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2618

Abstract

This study examines the effect of digital marketing on property purchase decisions through the mediating role of electronic word of mouth (e-WOM) among consumers of Margahayu Housing, Kendari. A quantitative explanatory approach was employed using a survey of 172 consumers selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using SEM-PLS with SmartPLS 4. The findings reveal that digital marketing has a positive and significant effect on e-WOM and directly influences purchase decisions. Furthermore, e-WOM significantly affects purchase decisions and partially mediates the relationship between digital marketing and purchase decisions. These findings indicate that effective digital marketing strategies encourage positive online consumer communication, which strengthens consumers' confidence in making property purchase decisions. This study contributes to the digital marketing literature by highlighting the strategic role of e-WOM in the property sector.
PENGARUH KEPEMIMPINAN STRATEGI DAN KETERLIBATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT ASTRA HONDA MOTOR KENDARI TBK Inten Suhartien; Kristin Lita Wati; Nindy Ade Marsalena; Wa Ode May Zhara Averina; I Nyoman Alit; Usman Usman
JITAA : Journal Of International Taxation, Accounting And Auditing Vol 5 No 01 (2026): JITAA: JOURNAL OF INTERNATIONAL TAXATION ACCOUNTING AND AUDITING
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jitaa.v5i01.2823

Abstract

This study aims to analyze the influence of strategic leadership and job involvement on employee performance at PT Astra Honda Motor Kendari Tbk. The study employed a quantitative approach with an explanatory design. Data were collected through questionnaires distributed to employees as respondents. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS, preceded by descriptive statistics, normality testing, and multicollinearity testing. Hypothesis testing was performed using the F-test and t-test to examine the simultaneous and partial effects of the variables. The results indicate that strategic leadership has a positive and significant effect on employee performance. Job involvement also has a positive and significant effect on employee performance. Simultaneously, both variables significantly influence employee performance. These findings indicate that improving employee performance can be supported through leadership that provides clear strategic direction and through strengthening employee involvement in carrying out work and achieving organizational goals.
Co-Authors Hafni Sandi Handris I Nyoman Alit Inten Suhartien Kristin Lita Wati Nindy Ade Marsalena Usman Usman Zabir Zainuddin